Connectors
Updated

Mailchimp MCP connector

The Mailchimp connector lets AI agents report on and manage a Mailchimp account through InsightfulPipe's hosted MCP server at https://mailchimp.insightfulmcp.com/. You sign in with Mailchimp and choose Read Only or Read + Write, and agents can work with campaign reports, audiences, members, segments, automations, templates, landing pages and connected e-commerce stores.

Mailchimp MCP server reference

Endpoint
https://mailchimp.insightfulmcp.com/
Server name
mailchimp-mcp
Actions
231 (105 read, 126 write). Workspace owners, admins and operators choose which actions each connected account exposes, and destructive actions are off by default.

Add it from a terminal, then click Authorize access in the browser window that opens:

claude mcp add --transport http mailchimp-mcp https://mailchimp.insightfulmcp.com/
gemini mcp add --transport http mailchimp-mcp https://mailchimp.insightfulmcp.com/
codex mcp add mailchimp-mcp --url https://mailchimp.insightfulmcp.com/

What agents can do

The server has 231 actions (105 read, 126 write). See the full action list.

  • Campaign reports: list_reports, get_report, get_report_click_details, get_report_open_details, get_report_email_activity, get_report_domain_performance, get_report_locations, get_report_unsubscribes, get_report_ecommerce_product_activity and get_report_sub_reports.
  • Campaigns: list_campaigns, search_campaigns, get_campaign_content and get_campaign_send_checklist; create_campaign, update_campaign, set_campaign_content, replicate_campaign, send_test_email, schedule_campaign, unschedule_campaign, send_campaign, pause_campaign, resume_campaign and resend_campaign.
  • Audiences and members: list_lists, get_growth_history, get_list_activity, list_members, search_members, get_member_activity, add_member, update_member, set_member, update_member_tags, create_member_note and batch_list_members.
  • Segments, interests and fields: list_segments, create_segment, update_segment, batch_segment_members, list_interest_categories, create_interest, list_merge_fields, create_merge_field and list_tags.
  • Automations: list_automations, get_automation, start_automation_email, pause_automation_email, start_all_automation_emails, pause_all_automation_emails, add_automation_email_subscriber and trigger_customer_journey.
  • Templates, landing pages and surveys: list_templates, create_template, list_landing_pages, create_landing_page, publish_landing_page, unpublish_landing_page, list_survey_reports and publish_survey.
  • E-commerce: list_stores, list_all_orders, list_orders, list_products, list_customers, list_carts and list_promo_codes, plus create and update actions for store data.
  • Account data: get_account, list_files, list_verified_domains, list_batches and webhooks.

Before you connect

  • A Mailchimp login with access to the account you want to connect.
  • An InsightfulPipe workspace with a brand for the account. Owners, admins and operators can add connections.

Connect Mailchimp

  1. In the InsightfulPipe app, open Connectors, choose Mailchimp and click Connect.
  2. Under Permissions, choose Read Only or Read + Write.
  3. Click Connect to Mailchimp.
  4. Sign in to Mailchimp and approve access. InsightfulPipe detects the account's data center and stores the token encrypted.

Add the MCP server to your AI client

Server URL: https://mailchimp.insightfulmcp.com/ and server name: mailchimp-mcp.

  • Claude: open Claude Connectors Settings, scroll to the bottom and click Add custom connector, paste the URL, click Add, then click Connect.
  • ChatGPT: in ChatGPT Security Settings turn on Developer mode, click Create on the Connectors page, paste the URL, click Create, then click Connect. Turn the connector on in each new chat with + → More.
  • Claude Code: run claude mcp add --transport http mailchimp-mcp https://mailchimp.insightfulmcp.com/, then type /mcp, select mailchimp-mcp and click Authenticate.
  • Cursor: in the app, open MCP Servers, choose Mailchimp and click Install Mailchimp MCP, click Open Cursor then Install, then click Connect and Open.
  • Gemini CLI: run gemini mcp add --transport http mailchimp-mcp https://mailchimp.insightfulmcp.com/, then /mcp auth mailchimp-mcp.
  • Codex CLI: run codex mcp add mailchimp-mcp --url https://mailchimp.insightfulmcp.com/; authorization starts automatically.

Each client opens a browser window where you log in to InsightfulPipe and click Authorize access. Step-by-step guides: Claude, ChatGPT, Claude Code, Cursor, Gemini CLI and Codex CLI. To reach every connected platform through one server, use the unified server.

Permissions and safety

  • Read Only connections run reads only. Write actions need Read + Write.
  • The 37 actions that delete, archive, remove or cancel, such as delete_list, delete_campaign, archive_member, delete_member_permanent and cancel_campaign, are destructive, so they stay off until an owner, admin or operator enables them in Configure actions for this account.
  • send_campaign, schedule_campaign and resend_campaign are regular write actions that are on for Read + Write connections. They email real subscribers, so turn them off where agents should only draft campaigns.
  • Writes need the Owner, Administrator or Operator role. Members with the User role can only run enabled read actions on accounts granted to them.

Limits

  • The connector uses the Mailchimp Marketing API. It doesn't send transactional email through Mailchimp Transactional.
  • Classic automations can be started and paused but not created, and Customer Journeys can be triggered with trigger_customer_journey but not built.
  • Mailchimp API rate limits apply. The server retries when Mailchimp asks it to slow down.

Example prompts

  • "Using Mailchimp, compare open and click rates for our last 10 campaigns."
  • "Which links got the most clicks in yesterday's newsletter?"
  • "How did our main audience grow over the last 12 months?"
  • "Copy last week's newsletter and schedule the copy for Tuesday at 9am."

Troubleshooting

  • "This action is disabled for this connected account. An owner or admin must enable it for the account." An owner, admin or operator can enable it in Configure actions for this account. Destructive actions start off.
  • "This account is connected read-only, so this action cannot be enabled for it. An owner or admin must reconnect it with Read & Write permissions." Reconnect and choose Read + Write under Permissions.
  • The connection shows Expired or Reconnect required: reconnect it and sign in to Mailchimp again.

FAQ

Is this Mailchimp's official MCP server?

No. Intuit Mailchimp offers its own Claude connector for creating campaigns and a separate MCP server for Mailchimp Transactional. InsightfulPipe is an independent hosted server for the Mailchimp Marketing API, with Read Only connections and per-action controls.

Can an agent send a campaign without asking?

On a Read + Write connection send_campaign is on unless you turn it off. Turn off the send, schedule and resend actions in Configure actions for this account if agents should only prepare campaigns.

Can I connect several Mailchimp accounts?

Yes. Each connection is one Mailchimp account, and each connected account counts as one connection on your plan.

Need help?

If you need help connecting a source or setting up an AI workflow, the team can help you get from first sync to production faster.