Brand Properties

Everything you can store on a Brand record and how it is used across InsightfulPipe.

Required

• **Name** – created once. Keep it descriptive (“Client – Acme Retail” or “Product – App”). Contact an admin if you truly need to rename it later.

Helpful Context Fields

• **Description** – two or three sentences that explain what the brand sells or why it exists. Shows up in the brand list and in MCP responses so teammates instantly know the scope.
• **Industry** – pick the closest option so filters and dashboards can group similar brands.
• **Website** – pasted into MCP replies when your AI needs the live site for tone or links.
• **Brand colors** – optional hex codes that designers or AI copywriters can reference.
• **Audience summary** – short paragraph plus “primary/secondary” notes help AI tailor recommendations.
• **Top competitors** – list up to three names. These are surfaced inside prompts when you ask comparative questions.
• **Ad voice + messaging cues** – keep a quick “sounds like…” cheat sheet that writers or AI assistants can reuse.

Where the Data Appears

• Brand picker and search rely on the name and description.
• The Connectors page shows the industry tag so you can confirm you’re attaching accounts to the right brand.
• MCP answers echo description, tone, and audience snippets whenever it makes the reply clearer.

Editing Tips

• Open **Brands → Edit** to refresh fields as often as needed.
• When positioning changes, update the notes immediately so prompts stop referencing the old language.
• Treat these fields as the “brand brief” living inside InsightfulPipe—short, plain-language statements work best.