How It Works

Last updated November 9, 2025Published November 4, 2025

InsightfulPipe is the middle layer between your marketing platforms and whatever AI assistant you use.

Three Moves

  1. Connect – Authenticate your ad/analytics accounts inside InsightfulPipe. We store encrypted tokens and never copy the raw metrics.
  2. Configure AI – Add the matching MCP URL (per platform) to Claude, ChatGPT, or another client so it knows where to fetch data.
  3. Ask – When you say “Show Google Ads spend,” the AI calls InsightfulPipe, we pull the data live from the API, and the AI answers with context.

That’s it—no CSV exports, no spreadsheets.

Key Pieces

  • Workspace – your company/agency hub.
  • Brands – folders for each client/product.
  • Connectors – the OAuth links to Google Ads, Meta, etc.
  • MCP – the protocol that lets AI tools safely call us.
  • Prompts – reusable question templates that steer answers.

Stay disciplined about which brand owns which connector and the rest of the system stays fast and understandable.