Google Sheets

Last updated November 9, 2025Published November 4, 2025

Use Google Sheets as a lightweight database for budgets, goals, or custom lookups that your AI can reference.

What It’s Great For

  • Manual budgets or pacing trackers that aren’t in an API
  • Product or promo calendars
  • Quick KPI targets to compare with live performance

Requirements

  • A Google Sheet you own or can access
  • Tabs clearly labeled (one worksheet per dataset is easiest)
  • Destination brand chosen inside InsightfulPipe

Connect Flow

  1. Go to Connectors → Google Sheets → Connect Account.
  2. Approve the Google OAuth request.
  3. Pick the sheet you want to expose, select the brand, and confirm.

Reconnect if you later move the sheet or change sharing permissions.

MCP Endpoint

https://google-sheets-mcp.insightfulpipe.com/

Add the endpoint to Claude/ChatGPT, then reference the sheet by name inside your prompt.

Example Prompts

  • “Compare my ‘Marketing Budget’ sheet against actual spend from Google Ads.”
  • “List all promo codes in the ‘Q1 Offers’ sheet.”
  • “What’s the pacing status according to the ‘Weekly Targets’ sheet?”

Tips

  • Keep headers in the first row so the AI receives clean field names.
  • Lock down sensitive sheets—whatever is shared with the Google account will be available through MCP.
  • Reconnect if you rename or delete the sheet; otherwise the connector can’t find it.