Prompt Best Practices

Simple rules that make prompts reliable and reusable.

Write Like a Checklist

• **Start with the goal:** “Audit paid search for last 30 days.”
• **List the metrics** you need (spend, clicks, CPC, conversions, ROAS).
• **Add comparisons** (“vs previous 30 days”) so the AI knows what to measure against.
• **Specify format** (“Return a table + bullet recommendations”).

Name Clearly

• Prefix with platform or client: `GA4 – Landing Page Deep Dive`.
• Avoid vague names (“Marketing Report”)—your teammates and AI both rely on the exact wording.

Keep Prompts Modular

• Break large prompts into smaller ones (Budget check, Creative review, SEO summary) so you can mix and match.
• Link related prompts inside the description: “Run after ‘Campaign Overview’ if CPA is high.”

Document MCP Needs

• Add a note if the prompt expects multiple connectors enabled (“Toggle Google Ads + GA4”).
• Mention the brand variable (“Use whichever brand you reference in the chat”).

Revisit Quarterly

• Archive unused prompts to keep the list tidy.
• Update instructions when your KPIs or marketing stack changes.