Google Analytics

Last updated November 9, 2025Published November 4, 2025

Give your AI instant access to GA4 traffic and conversion trends without exporting reports.

Data Included

  • Sessions, users, engagement rate, conversions, and revenue
  • Traffic sources (channel, campaign, medium)
  • Geo, device, and page-level performance
  • Event counts for custom conversions

Before Connecting

  • Use a Google login with at least “Editor” access to the GA4 property.
  • Confirm which property/stream should align with which brand.
  • Make sure GA4 has collected some data; empty properties yield little insight.

Connect Flow

  1. Go to Connectors → Google Analytics → Connect Account.
  2. Approve the Google OAuth request.
  3. Choose the GA4 property + data stream, assign it to a brand, and save.

Repeat for additional properties as needed.

MCP Endpoint

https://google-analytics-mcp.insightfulpipe.com/

Add the endpoint to Claude or ChatGPT so they can pull GA4 metrics on demand.

Example Prompts

  • “Using Google Analytics, show top landing pages by conversion rate last week.”
  • “Which channel drove the most new users for Brand X yesterday?”
  • “Compare mobile vs desktop engagement for the checkout funnel.”

Troubleshooting

  • Permission denied: confirm the Google user has access to the selected property.
  • Stale metrics: GA4 data can lag a few hours—specify a longer time range if yesterday looks empty.
  • Needs Reauth: triggered when the Google login changes; reconnect to refresh the token.