Google Ads

Last updated November 9, 2025Published November 4, 2025

Connect Google Ads so you can ask Claude or ChatGPT about Search, Display, YouTube, Shopping, and Performance Max campaigns in plain language.

Key Insights Available

  • Spend, clicks, CPC, conversions, ROAS by campaign or ad group
  • Keyword and search-term performance with quality metrics
  • Device, geo, and audience breakdowns

Prerequisites

  • Google login with Standard or Admin access to the ad account
  • Active campaigns (recent data makes AI answers more useful)
  • Target brand already created in InsightfulPipe

Connect in Three Steps

  1. Open Connectors → Google Ads → Connect Account.
  2. Complete the Google OAuth prompt and approve the requested permissions.
  3. Select the ad account, choose the destination brand, and confirm.

Repeat the flow for each Google Ads customer ID you manage.

MCP Endpoint

https://google-ads.insightfulmcp.com/

Paste this into Claude or ChatGPT’s MCP settings, authenticate with InsightfulPipe, and toggle it on inside your chat.

Example Prompts

  • “Use Google Ads to list the top 10 campaigns by spend last month.”
  • “Which keywords spend the most but convert under 2%?”
  • “Compare Performance Max vs standard Shopping for Brand A.”

Quick Fixes

  • Needs Reauth – occurs when Google revokes the token or you change passwords. Click reconnect and redo the OAuth flow.
  • Wrong brand – disconnect, then reconnect and assign the correct brand.
  • No response in AI – make sure the MCP server is turned on for the conversation and mention the brand in your prompt.