FAQ

Last updated November 9, 2025Published November 4, 2025

Common questions about InsightfulPipe.

InsightfulPipe Basics

What is it? Your secure bridge between marketing platforms (Google Ads, Meta, TikTok, etc.) and AI tools such as Claude or ChatGPT. We handle the connections; your AI handles the answers.

Do you read my data? No. InsightfulPipe only pulls data when your AI asks for it. Nothing is stored, cached, or analyzed on our side.

Is it secure? Yes—OAuth sign-ins, encrypted credential storage, and read-only permissions. Billing runs through Stripe.

Which AIs work? Claude and ChatGPT today, plus any client that supports the Model Context Protocol (MCP). More assistants are on the roadmap.

Getting Started Questions

How long does setup take? About 15 minutes for account creation, first connector, MCP configuration, and first query.

Do I need to code? No. Sign in, click through OAuth screens, paste MCP URLs, and talk to your AI normally.

What do I need handy? An email address, admin access to at least one marketing platform, and a Claude Pro/Team or ChatGPT Plus/Team account (free tiers don’t support custom MCP connectors).

Can I try it first? Most workspaces offer a 7-day trial. Check the in-app billing page for the plan that applies to you.

Connector Questions

How many connectors exist? 16 out of the box, covering major ad, social, and analytics platforms. See the list →

Multiple accounts per platform? Yes. Connect each account separately and assign it to the right brand.

How fresh is the data? Real time. Every question triggers a live call to the platform and streams results back to your AI.

What permissions do you request? Read-only access to campaign stats. We can’t edit campaigns, budgets, or settings.

Changed a password or lost access? You’ll see a “Needs Reauth” badge. Click Reconnect and follow the OAuth prompts again.

MCP + AI Questions

What is MCP again? An open standard that lets AI tools talk to services like InsightfulPipe. Add one MCP server per connector you want available in AI.

Do I toggle it every time? Claude: enable the connector in the chat sidebar. ChatGPT: add the MCP server once and keep it enabled in settings.

AI isn’t using the data—why? Make sure the connector is toggled on, your question clearly mentions the data source, and the connection isn’t in an error state.

Brand Questions

Why do I need brands? Brands organize data by client, product line, or region. They make it easy to say “Show me Brand X in Google Ads.”

Can a brand hold multiple connectors? Yes. Stack Google Ads, Meta Ads, TikTok Ads, and more under the same brand when you want to view them together.

Need Help?

  • Browse the rest of the docs.
  • Ask in your workspace’s InsightfulPipe support channel.
  • Contact your workspace admin for billing or access updates.