First Connection

Last updated November 9, 2025Published November 4, 2025

Detailed guide to connecting your first data source to InsightfulPipe.

What You Need

  • InsightfulPipe account and workspace
  • At least one brand (or be ready to create one)
  • Admin access to the platform you’re connecting (example: Google Ads)

Pick a Starting Platform

  • Google Ads if search is your main channel
  • Meta Ads if you focus on social
  • TikTok Ads if video is the priority

Any platform works—the steps are the same.

Connect in Four Steps

  1. Open Connectors – Log in, choose your workspace, and click Connectors in the sidebar.
  2. Select the platform – Click the connector card (e.g., Google Ads) and press Connect Account.
  3. Approve access – Complete the OAuth window, confirm the account, and approve the requested read-only permissions.
  4. Assign a brand – Choose an existing brand or create one on the spot, then save.

You’ll see a green Active badge once credentials are stored.

Tips if Something Fails

  • OAuth window blocked? Allow pop-ups for InsightfulPipe.
  • Wrong account selected? Disconnect and reconnect with the right login.
  • Multiple client accounts? Repeat the flow for each account you manage.

After Connecting

  • Test the connection by running a quick question in Claude or ChatGPT (“Show my top campaigns last week”).
  • Keep an eye on the connector list—“Needs Reauth” means the platform revoked access and you should reconnect.

Next stop: add MCP to your AI so it can use this new connection.