Instagram

Last updated November 9, 2025Published November 4, 2025

Track Instagram account health—followers, reach, and post engagement—alongside your paid media data.

Data Included

  • Followers gained/lost
  • Post, Reel, and Story reach plus interactions
  • Audience demographics and top locations
  • Profile actions such as website visits or button taps

Requirements

  • Instagram Business or Creator account connected to a Facebook Page
  • Facebook login with admin access to that Page
  • Brand created inside InsightfulPipe

Connect Steps

  1. Open Connectors → Instagram → Connect Account.
  2. Sign in with the Facebook profile that manages the linked Page and approve the read-only permissions.
  3. Choose the Instagram account, pick the brand, and confirm.

MCP Endpoint

https://instagram-mcp.insightfulpipe.com/

Add this URL to Claude/ChatGPT to query Instagram insights by voice.

Example Prompts

  • “Using Instagram, show the last 10 posts ranked by engagement rate.”
  • “How many followers did Brand X gain this month?”
  • “Which countries drive the most profile visits?”

Troubleshooting

  • Account missing: confirm the Instagram account is converted to Business/Creator and linked to a Facebook Page you manage.
  • Needs Reauth: reconnect after changing Facebook passwords or removing InsightfulPipe from Business Integrations.
  • Data gaps: Instagram shares insights for the previous 30 days; ask for that range if yesterday looks empty.