Microsoft Ads

Last updated November 9, 2025Published November 4, 2025

Bring Bing/Microsoft Advertising performance into the same AI workflows as your other paid channels.

Data Available

  • Campaign, ad group, and keyword metrics (spend, clicks, CPC, conversions, CPA)
  • Search term insights and match types
  • Device, network, and geographic splits

Requirements

  • Microsoft Advertising login with Super Admin or Standard User access
  • Active campaigns (tokens can’t be issued for suspended accounts)
  • Target brand already created inside InsightfulPipe

Connect Steps

  1. Open Connectors → Microsoft Ads → Connect Account.
  2. Sign in with your Microsoft Advertising credentials and approve the permissions.
  3. Choose the account ID, select the destination brand, and confirm.

MCP Endpoint

https://microsoft-ads-mcp.insightfulpipe.com/

Add this endpoint to Claude/ChatGPT to run PPC questions across Microsoft data.

Example Prompts

  • “Show the top Microsoft Ads campaigns by conversions last month.”
  • “List keywords with CPC above $5 and conversion rate under 2%.”
  • “Compare desktop vs mobile performance for Brand X.”

Troubleshooting

  • Account missing: ensure the Microsoft user you authenticated with has access to the desired account number.
  • Needs Reauth: tokens expire periodically—click reconnect to refresh.
  • Different currency: Microsoft Ads locks currency at account creation; verify before connecting if you report in a single currency.