Google Business Profile

Last updated November 9, 2025Published November 4, 2025

Surface local search insights—profile views, calls, direction requests—without opening the Google Business Profile dashboard.

Data Included

  • Search vs Maps views
  • Customer actions (calls, website clicks, direction requests, messages)
  • Photo views and review counts
  • Top queries that surfaced your profile

Requirements

  • Google login with access to the Business Profile location
  • Location must be verified and published
  • Destination brand ready inside InsightfulPipe

Connect Steps

  1. Go to Connectors → Google Business Profile → Connect Account.
  2. Approve the Google OAuth prompt.
  3. Select the location (or multiple), pick the destination brand, and confirm.

You can add each location separately if you manage several storefronts.

MCP Endpoint

https://google-business-profile-mcp.insightfulpipe.com/

Add it to Claude or ChatGPT to let AI answer “Who called us?” or “Which search terms triggered the listing?” on demand.

Example Prompts

  • “Using Google Business Profile, show last month’s calls, website clicks, and direction requests.”
  • “Which search queries drove the most views for Brand X this week?”
  • “Compare photo views this month vs last month.”

Quick Fixes

  • Missing locations: ensure the Google login you used has direct permission on the listing (owner or manager).
  • Needs Reauth: reconnect after changing Google passwords or removing third-party access.
  • Multiple locations: connect each one to the matching brand so AI can answer by store or region.