What Are Prompts

Last updated November 9, 2025Published November 4, 2025

Prompts are instruction sets that tell your AI exactly what data to fetch and how to respond.

Without Prompts

  • You ask “Analyze my Google Ads” and hope the AI guesses which KPIs matter.
  • You spend half the chat clarifying date ranges, brands, and formatting.

With Prompts

  • The instructions already specify KPIs, comparisons, and output style.
  • AI responses look the same every time, which keeps reports trustworthy.

Two Flavors

  • Built-in – curated templates covering standard marketing questions.
  • Custom – workspace-specific prompts tailored to your KPIs or clients.

Think of prompts as “saved analyses.” Once the heavy lifting is written down, anyone on the team can run it in seconds.