MCP Protocol

Last updated November 9, 2025Published November 4, 2025

Model Context Protocol (MCP) is the standard Claude, ChatGPT, and other tools use to call InsightfulPipe securely.

Plain-English Definition

  • Think of MCP as an API menu that lives inside your AI chat.
  • Each connector registers a set of “tools” (e.g., listcampaigns, getkeywords).
  • When you ask for data, the AI picks the right tool and InsightfulPipe returns fresh results.

Why We Use It

  • Real-time answers (no stale exports).
  • Clear permissions—only the connectors you toggle on are accessible.
  • Works the same across assistants, so you learn the flow once.

What You Need to Do

  1. Copy the MCP URL from the connector page (one per platform).
  2. Add it to your AI client (Claude, ChatGPT, Cursor, etc.).
  3. Authenticate with your InsightfulPipe login when prompted.
  4. Toggle it on inside the chat before asking questions.

Once that’s done, prompts like “Use Google Ads to show last week’s spend” just work.