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Claude Skills Directory

Claude skills for Google Ads, Meta Ads, LinkedIn Ads, TikTok, CRO, SEO and analytics. Each skill is a SKILL.md folder you can download without an account and pair with InsightfulPipe MCP servers to run on live data.

Toont 71 skills

audience-overlap-analyzer
$ cat SKILL.md

Audience Overlap Analyzer

Claude skill that scores audience overlap across Meta and Google Ads campaigns, estimates the CPM...

@audience
[how-to][sample-input][expected-output]
$ _
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ad-creative-brief-generator
$ cat SKILL.md

Ad Creative Brief Generator

Claude skill that writes ad creative briefs for static, video, UGC and agency production: audienc...

@creative
$ _
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ad-creative-fatigue-detector
$ cat SKILL.md

Ad Creative Fatigue Detector

Claude skill that detects ad creative fatigue across Meta, Google, TikTok and LinkedIn from frequ...

@creative
[how-to][sample-input][expected-output]
$ _
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creative-testing-roadmap
$ cat SKILL.md

Creative Testing Roadmap

Claude skill that builds a prioritized creative testing plan: concepts, hooks, formats and CTAs,...

@creative
[how-to][sample-input][expected-output]
$ _
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video-ad-script-writer
$ cat SKILL.md

Video Ad Script Writer

Claude skill that writes video ad scripts for YouTube, TikTok and Meta with hook formulas, timing...

@creative
$ _
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form-cro
$ cat SKILL.md

Form CRO

Claude skill that audits lead, contact, demo and checkout forms field by field and recommends fix...

@cro
$ _
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onboarding-cro
$ cat SKILL.md

Onboarding CRO

Claude skill that improves post-signup onboarding: defines your activation metric, picks onboardi...

@cro
$ _
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page-cro
$ cat SKILL.md

Page CRO

Claude skill that diagnoses why a landing page, homepage, pricing or feature page is not converti...

@cro
$ _
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signup-flow-cro
$ cat SKILL.md

Signup Flow CRO

Claude skill that optimizes signup and registration flows: fields, social sign-in, email verifica...

@cro
$ _
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cross-platform-budget-allocator
$ cat SKILL.md

Cross-Platform Budget Allocator

Claude skill that splits ad budget across Google, Meta, TikTok, LinkedIn and Microsoft Ads using...

@cross-platform
[how-to][sample-input][expected-output]
$ _
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facebook-ads-account-auditor
$ cat SKILL.md

Facebook Ads Account Auditor

Claude skill that audits a Meta Ads account for pixel and Conversions API health, campaign struct...

@facebook-ads
[how-to][sample-input][expected-output]
$ _
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facebook-ads-audience-builder
$ cat SKILL.md

Facebook Ads Audience Builder

Claude skill that plans a Meta Ads audience strategy: custom audiences, lookalikes, Advantage+ au...

@facebook-ads
[how-to][sample-input][expected-output]
$ _
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facebook-ads-budget-allocator
$ cat SKILL.md

Facebook Ads Budget Allocator

Claude skill that scores Meta Ads campaigns on marginal CPA and saturation, then recommends where...

@facebook-ads
[how-to][sample-input][expected-output]
$ _
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facebook-ads-campaign-structure
$ cat SKILL.md

Facebook Ads Campaign Structure

Claude skill that designs Meta Ads account structure: consolidation, CBO vs ABO, Advantage+ sales...

@facebook-ads
[how-to][sample-input][expected-output]
$ _
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facebook-ads-creative-tester
$ cat SKILL.md

Facebook Ads Creative Tester

Claude skill that designs Meta Ads creative tests with one variable per test, sample size, durati...

@facebook-ads
[how-to][sample-input][expected-output]
$ _
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facebook-ads-launch-checklist
$ cat SKILL.md

Facebook Ads Launch Checklist

Claude skill that runs a pre-launch check for Meta Ads: Meta Pixel and Conversions API, conversio...

@facebook-ads
[how-to][sample-input][expected-output]
$ _
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facebook-ads-monthly-report
$ cat SKILL.md

Facebook Ads Monthly Report

Claude skill that writes a monthly Meta Ads report with an executive summary, goal tracking, camp...

@facebook-ads
[how-to][sample-input][expected-output]
$ _
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facebook-ads-scaling-roadmap
$ cat SKILL.md

Facebook Ads Scaling Roadmap

Claude skill that plans how to scale Meta Ads spend over 30 to 90 days with budget steps, audienc...

@facebook-ads
[how-to][sample-input][expected-output]
$ _
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ab-test-designer
$ cat SKILL.md

Google Ads A/B Test Designer

Claude skill that designs Google Ads A/B tests with a hypothesis, sample size, test duration and...

@google-ads
[how-to][sample-input][expected-output]
$ _
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ad-copy-performance-ranker
$ cat SKILL.md

Ad Copy Performance Ranker

Claude skill that ranks Google Ads responsive search ads by CTR and conversion rate, finds winnin...

@google-ads
[how-to][sample-input][expected-output]
$ _
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bid-strategy-auditor
$ cat SKILL.md

Bid Strategy Auditor

Claude skill that checks whether your Google Ads bid strategy fits your conversion volume, compar...

@google-ads
[how-to][sample-input][expected-output]
$ _
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budget-allocation-optimizer
$ cat SKILL.md

Budget Allocation Optimizer

Claude skill that uses marginal CPA analysis to show how much Google Ads budget to move between c...

@google-ads
[how-to][sample-input][expected-output]
$ _
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geo-performance-optimizer
$ cat SKILL.md

Geo Performance Optimizer

Claude skill that ranks Google Ads locations by CPA, finds locations wasting spend and recommends...

@google-ads
[how-to][sample-input][expected-output]
$ _
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google-ads-weekly-brief
$ cat SKILL.md

Google Ads Weekly Brief

Claude skill that turns a week of Google Ads data into a short client or stakeholder report with...

@google-ads
[how-to][sample-input][expected-output]
$ _
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keyword-performance-analyzer
$ cat SKILL.md

Keyword Performance Analyzer

Claude skill that analyzes Google Ads keywords from live data: Quality Score costs, keywords wast...

@google-ads
[how-to][sample-input][expected-output]
$ _
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month-end-report-generator
$ cat SKILL.md

Month-End Report Generator

Claude skill that writes a monthly Google Ads report with an executive summary, goal tracking, ca...

@google-ads
[how-to][sample-input][expected-output]
$ _
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negative-keyword-implementer
$ cat SKILL.md

Negative Keyword Implementer

Claude skill that adds negative keywords to Google Ads campaigns or ad groups through the MCP ser...

@google-ads
[how-to][sample-input][expected-output]
$ _
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pmax-asset-group-analyzer
$ cat SKILL.md

PMax Asset Group Analyzer

Claude skill that analyzes Google Performance Max asset groups, asset ratings, search themes, aud...

@google-ads
[how-to][sample-input][expected-output]
$ _
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scaling-roadmap-builder
$ cat SKILL.md

Scaling Roadmap Builder

Claude skill that builds a phased plan to scale Google Ads spend with budget milestones, testing...

@google-ads
[how-to][sample-input][expected-output]
$ _
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search-term-gold-miner
$ cat SKILL.md

Search Term Gold Miner

Claude skill that reviews Google Ads search terms to find wasted spend, negative keyword gaps and...

@google-ads
[how-to][sample-input][expected-output]
$ _
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shopping-feed-optimizer
$ cat SKILL.md

Shopping Feed Optimizer

Claude skill that audits Google Shopping and Meta catalog product feeds: titles, images, attribut...

@google-ads
$ _
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spend-pacing-monitor
$ cat SKILL.md

Spend Pacing Monitor

Claude skill that tracks Google Ads spend against a monthly budget, projects month-end spend and...

@google-ads
[how-to][sample-input][expected-output]
$ _
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linkedin-ads-auditor
$ cat SKILL.md

LinkedIn Ads Auditor

Claude skill that audits LinkedIn Ads for B2B advertisers: CPL, targeting, lead quality, lead gen...

@linkedin-ads
[how-to][sample-input][expected-output]
$ _
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linkedin-ads-b2b-optimizer
$ cat SKILL.md

LinkedIn Ads B2B Optimizer

Claude skill for LinkedIn Ads B2B lead gen and ABM: objectives, targeting, campaign structure, ad...

@linkedin-ads
$ _
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ad-landing-page-match-scorer
$ cat SKILL.md

Ad to Landing Page Match Scorer

Claude skill that scores how well your ads match their landing pages on headline, offer, keywords...

@marketing
[how-to]
$ _
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brand-voice
$ cat SKILL.md

Brand Voice

Claude skill that defines your brand voice, tone and style rules, with voice pillars, a tone matr...

@marketing
[how-to]
$ _
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competitor-swot-analyzer
$ cat SKILL.md

Competitor SWOT Analyzer

Claude skill that analyzes competitors' positioning, messaging, pricing, trust signals and weakne...

@marketing
[how-to]
$ _
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copywriting
$ cat SKILL.md

Copywriting

Claude skill for conversion copywriting: customer research, headlines, leads, PAS and BAB framewo...

@marketing
$ _
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cross-channel-attribution-analyst
$ cat SKILL.md

Cross-Channel Attribution Analyst

Claude skill that analyzes customer journeys across channels, compares attribution models and fin...

@marketing
[how-to]
$ _
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email-sequence-builder
$ cat SKILL.md

Email Sequence Builder

Claude skill that designs email sequences with timing, subject lines, preview text and full copy...

@marketing
[how-to]
$ _
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funnel-dropoff-diagnostician
$ cat SKILL.md

Funnel Drop-off Diagnostician

Claude skill that maps your conversion funnel, finds the steps losing the most users, diagnoses l...

@marketing
[how-to]
$ _
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landing-page-auditor
$ cat SKILL.md

Landing Page Auditor

Claude skill that audits a landing page on clarity, relevance, value, trust, urgency, friction an...

@marketing
[how-to]
$ _
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marketing-psychology
$ cat SKILL.md

Marketing Psychology

Claude skill that applies behavioral science to marketing: mental models, cognitive biases, persu...

@marketing
$ _
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meta-ads-audience-auditor
$ cat SKILL.md

Meta Ads Audience Auditor

Claude skill that audits Meta Ads audiences for saturation, overlap, quality, custom audience cov...

@marketing
[how-to]
$ _
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newsletter
$ cat SKILL.md

Newsletter

Claude skill that plans and drafts email newsletters in nine formats, from curated roundups to st...

@marketing
[how-to]
$ _
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post-click-experience-auditor
$ cat SKILL.md

Post-Click Experience Auditor

Claude skill that audits the path from ad click to conversion: message match, page speed, mobile...

@marketing
$ _
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pricing-page-auditor
$ cat SKILL.md

Pricing Page Auditor

Claude skill that audits SaaS pricing pages on tiers, anchoring, feature gating, trust, urgency a...

@marketing
[how-to]
$ _
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programmatic-seo
$ cat SKILL.md

Programmatic SEO

Claude skill for programmatic SEO: validate search demand, pick one of 15 page playbooks, source...

@marketing
$ _
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retargeting-sequence-designer
$ cat SKILL.md

Retargeting Sequence Designer

Claude skill that designs retargeting ad sequences by behavior and funnel stage, with messaging,...

@marketing
[how-to]
$ _
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seo-audit
$ cat SKILL.md

SEO Audit

Claude skill for SEO audits: crawlability, indexation, Core Web Vitals, on-page SEO, content and...

@marketing
$ _
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social-content
$ cat SKILL.md

Social Content

Claude skill for organic social media content on LinkedIn, X, Instagram and TikTok: content pilla...

@marketing
$ _
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usp-extractor
$ cat SKILL.md

USP Extractor

Claude skill that finds and writes your unique selling proposition from product, customer and com...

@marketing
[how-to]
$ _
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ab-test-designer
$ cat SKILL.md

A/B Test Designer

Claude skill that designs and analyzes A/B tests: hypothesis, primary metric, sample size, durati...

@measurement
$ _
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analytics-tracking
$ cat SKILL.md

Analytics Tracking

Claude skill for analytics tracking: event naming, GA4 setup, Google Tag Manager structure, UTM r...

@measurement
$ _
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attribution-model-auditor
$ cat SKILL.md

Attribution Model Auditor

Claude skill that audits attribution across ad platforms and GA4: tracking setup, attribution win...

@measurement
[how-to][sample-input][expected-output]
$ _
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incrementality-test-designer
$ cat SKILL.md

Incrementality Test Designer

Claude skill that designs incrementality tests (geo-lift, holdout and conversion lift) to measure...

@measurement
$ _
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ltv-cac-ratio-optimizer
$ cat SKILL.md

LTV:CAC Ratio Optimizer

Claude skill that calculates customer lifetime value, CAC, LTV:CAC ratio and payback period by ch...

@measurement
$ _
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orchestrator
$ cat SKILL.md

Marketing Skill Orchestrator

Claude skill that asks qualifying questions, diagnoses your marketing problem and sequences the r...

@meta
[how-to]
$ _
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meta-ads-performance-analyzer
$ cat SKILL.md

Meta Ads Performance Analyzer

Claude skill that analyzes Meta Ads performance by campaign, placement, creative and audience to...

@meta-ads
[how-to][sample-input][expected-output]
$ _
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ecommerce-ads-playbook
$ cat SKILL.md

E-commerce Ads Playbook

Claude skill with a full-funnel e-commerce ads plan: Google Shopping, Performance Max, Meta catal...

@playbooks
$ _
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audience-overlap-mapper
$ cat SKILL.md

Audience Overlap Mapper

Claude skill that maps audience overlap across campaigns and platforms, estimates the cost of can...

@social-media-ads
[sample-input][expected-output]
$ _
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creative-fatigue-detector
$ cat SKILL.md

Creative Fatigue Detector

Claude skill that scores creative fatigue from CTR decay, frequency and CPM trends, then estimate...

@social-media-ads
[sample-input][expected-output]
$ _
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meta-ads-creative-ranker
$ cat SKILL.md

Meta Ads Creative Ranker

Claude skill that ranks Meta ad creatives by conversion efficiency, builds a kill list and pulls...

@social-media-ads
[sample-input][expected-output]
$ _
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social-ads-budget-allocator
$ cat SKILL.md

Social Ads Budget Allocator

Claude skill that compares efficiency across Meta, TikTok, LinkedIn, Pinterest, X and Snapchat ad...

@social-media-ads
[sample-input][expected-output]
$ _
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ugc-brief-generator
$ cat SKILL.md

UGC Brief Generator

Claude skill that writes UGC creator briefs from your winning ad patterns: hooks, talking points,...

@social-media-ads
[sample-input][expected-output]
$ _
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free-tool-strategy
$ cat SKILL.md

Free Tool Strategy

Claude skill for engineering as marketing: choose, validate and plan a free calculator, generator...

@strategy
$ _
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launch-strategy
$ cat SKILL.md

Launch Strategy

Claude skill that plans product and feature launches: owned, rented, borrowed and paid channels,...

@strategy
$ _
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pricing-strategy
$ cat SKILL.md

Pricing Strategy

Claude skill for pricing decisions: value-based pricing, Van Westendorp research, pricing metrics...

@strategy
$ _
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privacy-first-targeting-strategist
$ cat SKILL.md

Privacy-First Targeting Strategist

Claude skill for advertising with less tracking data: first-party data, server-side tracking, Con...

@strategy
$ _
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referral-program
$ cat SKILL.md

Referral Program

Claude skill that designs a referral or affiliate program for your product: trigger moments, ince...

@strategy
$ _
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tiktok-ads-analyzer
$ cat SKILL.md

TikTok Ads Analyzer

Claude skill that analyzes TikTok Ads performance: hook rates, creative categories, Spark Ads, au...

@tiktok-ads
$ _
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