Is this the official Klaviyo MCP server?

No. Klaviyo publishes its own MCP server, which you can use as a remote server or run locally. InsightfulPipe is an independent, hosted server that connects to the Klaviyo API with your private API key. InsightfulPipe is not affiliated with Klaviyo.

Which AI assistants does it work with?

Any AI client that supports remote MCP servers. The setup guide on this page covers Claude, ChatGPT, Claude Code, Cursor, Gemini CLI and Codex. You can also work with the same connected accounts from the terminal with the InsightfulPipe CLI.

Is there a Claude connector for Klaviyo?

Yes. In Claude, add https://klaviyo.insightfulmcp.com/ as a custom connector and authorize your InsightfulPipe account. You can also add InsightfulPipe from the Claude Directory, which connects all of your linked accounts at once.

Can I use the Klaviyo MCP server with ChatGPT?

Yes. Add the server URL as a custom connector in ChatGPT Developer mode, or add InsightfulPipe from the ChatGPT app directory to connect all of your linked accounts. Developer mode availability depends on your ChatGPT plan.

Can it send campaigns and change profiles?

Yes, if your API key has write access. It can create and update campaigns, send or schedule them, create and update email templates, create and update profiles and lists, add profiles to lists, subscribe, unsubscribe or suppress profiles, track events, manage catalog items, create coupons and coupon codes, and set a flow to live, draft or manual.

Can I connect multiple Klaviyo accounts?

Yes. Each connection is one Klaviyo account, so agencies and multi-brand teams can connect several accounts with a private API key for each. Each connected account counts as one connection on your plan, and your assistant can compare them in one conversation.

How does authentication work?

You create a private API key in Klaviyo, choose its scopes there, and paste it into InsightfulPipe. The key needs the accounts:read scope so InsightfulPipe can verify it, and it is stored encrypted. Your AI client signs in to the MCP server with your InsightfulPipe account and never sees the Klaviyo key.

What are the limitations?

The server covers the 63 actions listed on this page. It cannot build or edit flow logic (only change a flow's status), create segments, or delete profiles, lists, campaigns or templates. Campaign and flow reports need a conversion metric and use your Placed Order metric when you do not name one. Klaviyo API rate limits apply, and the server retries when Klaviyo asks it to slow down.

How much does the Klaviyo MCP server cost?

The Klaviyo MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month with a 7-day free trial. See insightfulpipe.com/pricing for current plans.

Klaviyo MCPAnalytics63 actions

Klaviyo MCP Server

Let your AI agents run Klaviyo for you, safely.

A hosted Klaviyo MCP server for Claude, ChatGPT, Cursor and CLI agents. Paste one server URL into your AI client to use its 63 actions. There is nothing to install.

Enable or disable every action, per account. Block your agent from doing dangerous actions.
Ask in plain English. Pull reports, find insights and take action in Klaviyo.
63 read and write actions. Every Klaviyo task your agent needs, from reporting to making changes.
Built for teams. Invite your team and share one connected account.

Start free trial View all 63 actions

Works with

ChatGPT

Claude

Claude Code

Codex

Gemini CLI

Cursor

Mistral

OpenClaw

HermesPerplexityGrokn8nWindsurfVS CodeZed

ChatGPT

connected to Klaviyo MCP

Online

Actions

Available Actions

63 actions available to automate your Klaviyo workflows.

63 actions

Write

Add Profiles To List

Add one or more profiles to a list.

Write

Assign Template To Campaign Message

Assign an email template to a campaign message.

Write

Cancel Campaign Send

Cancel a queued campaign send, or revert a scheduled campaign back to draft.

Write

Clone Email Template

Clone an existing email template.

Write

Create Campaign

Create a new campaign.

Write

Create Catalog Item

Create a new catalog item.

Write

Create Coupon

Create a new coupon.

Write

Create Coupon Codes

Bulk create coupon codes for a coupon.

Write

Create Email Template

Create a new email template.

Write

Create Event

Create/track a new event.

Write

Create Events Bulk

Create many events in one request (async job).

Write

Create List

Create a new list/audience.

Write

Create Profile

Create a new profile.

Write

Create Tag

Create a new tag.

Read

Get Account Details

Get details about the Klaviyo account (company info, contact, preferences).

Read

Get Campaign

Get a single campaign by ID.

Read

Get Campaign Report

Get campaign performance statistics (recipients, delivered, opens, clicks, conversions, revenue, unsubscribes, bounces).

Read

Get Campaign Send Job

Get the status of a campaign send job (queued, processing, complete, cancelled).

Read

Get Campaigns

List all campaigns with optional filtering.

Read

Get Catalog Item

Get a single catalog item by ID.

Read

Get Catalog Items

List catalog items (products synced to Klaviyo).

Read

Get Coupon Codes

List all coupon codes.

Read

Get Coupons

List all coupons.

Read

Get Custom Metric

Get a single custom metric by ID.

Read

Get Custom Metrics

List custom metrics (account-defined metrics built from standard ones).

Read

Get Email Template

Get a single email template by ID.

Read

Get Email Templates

List email templates (name, editor type, timestamps; definition on request).

Read

Get Event

Get a single event by ID, optionally with its metric and profile.

Read

Get Events

List events (tracked actions) with optional filtering.

Read

Get Flow

Get a single flow by ID.

Read

Get Flow Report

Get flow performance statistics (recipients, delivered, opens, clicks, conversions, revenue, unsubscribes, bounces).

Read

Get Flow Series Report

Get flow performance statistics as a time series (hourly, daily, weekly or monthly buckets).

Read

Get Flows

List all flows (automated email/SMS sequences).

Read

Get Form Report

Get sign-up form performance (views, submits, submit rate, step views, qualified and closed forms).

Read

Get Form Series Report

Get sign-up form performance as a time series.

Read

Get List

Get a single list by ID.

Read

Get List Profiles

List the profiles that are members of a list.

Read

Get Lists

List all lists/audiences.

Read

Get Metric

Get a single metric by ID.

Read

Get Metrics

List all metrics (event types tracked in Klaviyo).

Read

Get Profile

Get a single profile by ID.

Read

Get Profiles

List all profiles with optional filtering.

Read

Get Segment

Get a single segment by ID.

Read

Get Segment Profiles

List the profiles that currently belong to a segment.

Read

Get Segment Report

Get segment membership totals and changes (members added, removed, net change, total).

Read

Get Segment Series Report

Get segment membership statistics as a time series.

Read

Get Segments

List all segments.

Read

Get Tag

Get a single tag by ID.

Read

Get Tag Group

Get a single tag group by ID.

Read

Get Tag Groups

List tag groups (name, default, exclusive).

Read

Get Tags

List all tags.

Write

Send Campaign

Send a campaign immediately or schedule it.

Write

Subscribe Profile To Marketing

Subscribe one or more profiles to email/SMS marketing.

Write

Suppress Profiles

Suppress (unsubscribe) one or more profiles from all marketing.

Write

Unsubscribe Profile From Marketing

Unsubscribe one or more profiles from email/SMS marketing.

Write

Update Campaign

Update an existing campaign.

Write

Update Campaign Message

Update a campaign message (subject, preview text, etc.).

Write

Update Catalog Item

Update an existing catalog item.

Write

Update Email Template

Update an existing email template.

Write

Update Flow Status

Update a flow's status (e.g. set to live, draft, or manual).

Write

Update List

Update an existing list.

Write

Update Profile

Update an existing profile.

Write

Upload Image From URL

Upload an image to Klaviyo from a URL.

Compare

Klaviyo MCP servers compared: hosted vs official

Klaviyo publishes its own MCP server with a remote and a local option. It is a good fit if you only need Klaviyo and your team has Owner, Admin or Manager roles. InsightfulPipe is a hosted alternative for teams that want per-account action controls and Klaviyo next to their other marketing platforms.

What you operate	InsightfulPipe MCP server	Klaviyo MCP server (Klaviyo)
Hosting	Hosted by InsightfulPipe: paste one URL	Remote server hosted by Klaviyo, or a local server you run with uv
Authentication	Klaviyo private API key, stored encrypted	OAuth for the remote server; private API key for the local server
Who can use it	Owners, admins and operators connect accounts; restricted members get read actions on accounts they are granted	Klaviyo users with an Owner, Admin or Manager role
Write control	Read-only connection for keys without write access, per-action switches, cancelling sends off by default	read-only=true on the remote server, or READ_ONLY on the local server
Tools	63 actions: 37 read, 26 write	About 40 core tools with core-tools-only=true, more in the full server
Other platforms	Ads, analytics, e-commerce and data platforms in the same workspace, plus a CLI	Klaviyo only

Overview

What you can do with the Klaviyo MCP

The InsightfulPipe Klaviyo MCP server is a hosted Model Context Protocol server that connects your Klaviyo account to AI assistants such as Claude, ChatGPT, Cursor, Claude Code, Gemini CLI and Codex. You create a private API key in Klaviyo, paste it into InsightfulPipe and add one server URL to your AI client.

Claude

Acme StoreRead-only

Ask about your Klaviyo account…

01Report on campaigns

Report on campaigns

Ask which campaigns drove the most revenue, clicks or conversions and get Klaviyo campaign report numbers summarized in plain English.

See all Klaviyo actions

Claude

Acme StoreRead-only

Ask about your Klaviyo account…

02Track flows over time

Track flows over time

Follow flow revenue, conversions and unsubscribes by day, week or month to find flows that are slipping.

See all Klaviyo actions

Claude

Acme StoreRead-only

Ask about your Klaviyo account…

03Measure forms and segments

Measure forms and segments

See sign-up form views, submits and submit rates, and how many members a segment gained or lost.

See all Klaviyo actions

63

actions

one server URL

37

read actions

reports, audits, research

26

write actions

create, update, manage

Setup

How to connect the Klaviyo MCP server

Add the server URL to your AI client, then sign in with your InsightfulPipe account to authorize access. The server is hosted, so there is nothing to install.

MCP server URL

https://klaviyo.insightfulmcp.com/

Connect Klaviyo to Claude

Fastest: add InsightfulPipe from the Claude Directory

One click connects the full InsightfulPipe MCP with all your connected accounts. To add a server scoped to Klaviyo only, follow the steps below.

Open Claude Directory

Or add the Klaviyo server manually:

01
Copy the server URL:
```
https://klaviyo.insightfulmcp.com/
```
02
Open Claude connector settings (Customize > Connectors), click + and then Add custom connector.
03
Paste the URL and click Add.
04
Click Connect, then click Authorize access in the browser.

Start a new chat, click +, open Connectors and turn the connector on to use it.

The Free plan can add one custom connector. On Team and Enterprise plans, an Owner first adds it under Organization settings > Connectors, then each member clicks Connect in Customize > Connectors.

Connect Klaviyo to ChatGPT

Fastest: add InsightfulPipe from the ChatGPT app directory

One click connects the full InsightfulPipe MCP with all your connected accounts. To add a server scoped to Klaviyo only, follow the steps below.

Open in ChatGPT

Or add the Klaviyo server manually. Custom MCP servers need ChatGPT's Developer mode, which OpenAI offers on Plus, Pro, Business, Enterprise and Education accounts on the web.

01
Copy the server URL:
```
https://klaviyo.insightfulmcp.com/
```
02
In ChatGPT, open Settings → Security and login and turn on Developer mode.
03
Go to ChatGPT Plugins and select the + button.
04
Enter a name, paste the URL under Connection and create the connection.
05
When the sign-in opens, click Authorize access in the browser.
06
In a new chat, choose Developer mode from the + menu and select the app. Select it again in each new chat.

See OpenAI's Developer mode guide.

Connect Klaviyo to Claude Code

01

Add the server:

claude mcp add --transport http klaviyo-mcp https://klaviyo.insightfulmcp.com/

02
In Claude Code, run /mcp, select klaviyo-mcp and choose Authenticate.
03
Sign in to InsightfulPipe in the browser window and click Authorize access.

Connect Klaviyo to Cursor

01
Add the Klaviyo MCP server to Cursor, or add it to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):
```
{
  "mcpServers": {
    "klaviyo-mcp": {
      "url": "https://klaviyo.insightfulmcp.com/"
    }
  }
}
```
02
The server shows Needs authentication. Click Connect, then Open.
03
Sign in to InsightfulPipe and click Authorize access.

Connect Klaviyo to Gemini CLI

01

Add the server:

gemini mcp add --transport http klaviyo-mcp https://klaviyo.insightfulmcp.com/

02
In Gemini CLI, run /mcp auth klaviyo-mcp.
03
Sign in to InsightfulPipe in the browser window and click Authorize access.

Connect Klaviyo to Codex CLI

Using the Codex app? Add InsightfulPipe from the OpenAI app directory

The listed app connects the full InsightfulPipe MCP with all your connected accounts, in both ChatGPT and Codex.

Open the app listing

01
Add the server. When Codex detects OAuth support, it starts sign-in right away:
```
codex mcp add klaviyo-mcp --url https://klaviyo.insightfulmcp.com/
```
02
A browser window opens. Sign in to InsightfulPipe and click Authorize access. If no browser opens, run codex mcp login klaviyo-mcp.

Watch the setup tutorial

Works everywhere

Bring Klaviyo into the AI tools you already use

One hosted server URL, any MCP-compatible client. Pick yours to see the setup steps, or paste the URL into anything that speaks MCP.

Playbook

Prompts and skills that run on the Klaviyo MCP

Copy a prompt into any connected client, or install a Claude skill that chains the actions for you.

Prompt

“Which campaigns sent last month drove the most revenue?”

Runs a campaign report with conversion value and conversions

View prompt

Skill

Email Sequence Builder

Claude skill that designs email sequences with timing, subject lines, preview text and full copy for welcome, nurture, cart and win-back flows.

Download View skill

Prompt

“Show weekly revenue for our Welcome flow over the last 90 days”

Uses the flow series report with a weekly interval

View prompt

Skill

Newsletter

Claude skill that plans and drafts email newsletters in nine formats, from curated roundups to stories and analysis, with subject line patterns.

Download View skill

Prompt

“What was the submit rate of each sign-up form this month?”

Runs the form report grouped by form

View prompt

Prompt

“How many profiles joined or left the VIP segment last week?”

Reads members added, removed and net change

View prompt

Prompt

“Which flows are live right now?”

Lists flows filtered by status

View prompt

Prompt

“Create a draft campaign for our spring sale to the Newsletter list”

Creates the campaign without sending it

View prompt

Prompt

“Subscribe these five email addresses to email marketing on the Newsletter list”

Subscribes the profiles in one request

View prompt

Browse the prompt library All Claude skills

HAVE QUESTIONS?

Frequently asked questions

A Klaviyo MCP server connects Klaviyo to AI assistants through the Model Context Protocol (MCP), an open standard for giving AI tools access to data and actions. Once connected, you can ask Claude, ChatGPT or Cursor about campaign and flow performance, or ask it to update profiles and campaigns, without opening the Klaviyo interface.

Klaviyo's remote server signs in with OAuth and is available to Klaviyo users with an Owner, Admin or Manager role, and its local server runs with uv and a private API key. Both have a read-only setting. InsightfulPipe is hosted, connects with a private API key, lets owners, admins and operators turn individual actions on or off per account, and keeps Klaviyo in the same workspace as your ad, analytics and other connected accounts.

Account details, campaigns and campaign messages, flows, lists and list members, segments and segment members, profiles, events, metrics and custom metrics, email templates, catalog items, coupons and coupon codes, and tags. Reports cover campaign and flow statistics such as recipients, opens, clicks, conversions, revenue and unsubscribes, flow and sign-up form performance over time, and segment membership changes.

You control the risk. A key without write access connects as Read-only, and on accounts with write access you choose exactly which actions your AI can use. Cancelling a campaign send stays off until an owner, admin or operator enables it. Sending a campaign, changing a flow's status and unsubscribing or suppressing profiles are regular write actions, so turn them off for any account where agents should not reach subscribers.