Is Meta Ads MCP the same as Facebook Ads MCP?

Yes. Meta Ads is the current name for Facebook and Instagram advertising, so a Meta Ads MCP server and a Facebook Ads MCP server cover the same ad accounts, campaigns and placements.

Is this Meta's official MCP server?

No. Meta runs its own hosted ads MCP server, which has been in open beta since April 2026. InsightfulPipe is an independent MCP server built on the Meta Marketing API and is not affiliated with Meta.

How is InsightfulPipe different from Meta's official ads MCP server?

Meta's server offers the widest set of Meta-only tools, including catalogs, datasets, A/B tests and activating ads after confirmation. InsightfulPipe focuses on control and breadth: it can pause but never activate, you choose which actions each ad account allows, restricted team members get read-only access, and the same login connects more than 40 other marketing platforms and a CLI.

Does it work with Instagram ads?

Yes. Instagram placements are part of Meta ad accounts, so Instagram ad performance, placements and creatives are available through the same connection. For organic Instagram and Facebook Page data, use the Instagram and Facebook Pages MCP servers.

Which AI assistants does it work with?

Any AI client that supports remote MCP servers. The setup guide on this page covers Claude, ChatGPT, Claude Code, Cursor, Gemini CLI and Codex. You can also work with the same connected accounts from the terminal with the InsightfulPipe CLI.

Can it create campaigns and ads?

Yes, on ad accounts connected with Read & Write access. It can create and update campaigns, ad sets, ads and creatives, upload images and videos, create custom conversions and lead forms, and change budgets, bids and targeting. New campaigns, ad sets and ads start paused, and your agent can pause ads but never switch them on.

Can the AI launch or activate ads?

No. Over MCP the server only accepts the paused status for campaigns, ad sets and ads, so activation always happens in Meta Ads Manager. Deleting campaigns, ad sets or ads is off by default and must be enabled for the account by an owner, admin or operator.

Can I connect multiple Meta ad accounts?

Yes. Select several ad accounts when you connect. Each connected ad account counts as one connection on your plan, and each request works on one ad account.

Do I need to create a Meta developer app?

No. You connect your ad accounts by signing in with Facebook in InsightfulPipe. There is no app review, token or code on your side.

What Meta Ads data can my AI access?

Insights for ad accounts, campaigns, ad sets and ads with metrics such as spend, impressions, reach, frequency, clicks, CTR, CPC, conversions and ROAS, plus breakdowns, account activity, creatives, images, videos, ad previews, pixels, custom conversions, custom and saved audiences, lead forms and minimum budgets.

Can it create custom or lookalike audiences?

Not currently. It can read custom and saved audiences and search targeting options, but creating custom or lookalike audiences needs Ads Manager or Meta's own tools.

Can it download leads from lead forms?

No. It can list and create lead forms, but lead submissions are not retrieved through the server.

Is my Meta Ads connection secure?

You connect with Meta OAuth, and your AI client authorizes with an InsightfulPipe token rather than your Facebook login. Every campaign, ad set, ad, creative, audience or pixel ID in a request must belong to the selected ad account, and secrets are redacted from responses.

How much does the Meta Ads MCP server cost?

The Meta Ads MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month with a 7-day free trial. See insightfulpipe.com/pricing for current plans.

Facebook Ads MCPAdvertising53 actions

Meta Ads MCP Server

Let your AI agents run Facebook Ads for you, safely.

A hosted Meta Ads MCP server for Claude, ChatGPT, Cursor and CLI agents. Sign in with Facebook, paste one server URL, then analyze Facebook and Instagram ads and build campaigns your agent can pause but never switch on.

Enable or disable every action, per account. Block your agent from doing dangerous actions.
Ask in plain English. Create campaigns, pull reports, find insights and take action in Facebook Ads.
53 read and write actions. Every Facebook Ads task your agent needs, from reporting to campaign management.
Built for teams. Invite your team and share one connected account.

Start free trial View all 53 actions

Works with

ChatGPT

Claude

Claude Code

Codex

Gemini CLI

Cursor

Mistral

OpenClaw

HermesPerplexityGrokn8nWindsurfVS CodeZed

ChatGPT

connected to Facebook Ads MCP

Online

Actions

Available Actions

53 actions available to automate your Facebook Ads workflows.

53 actions

Write

Create Ad

Create a new ad (created in PAUSED status).

Write

Create Ad Creative

Create a new ad creative.

Write

Create Adset

Create a new ad set (created in PAUSED status).

Write

Create Campaign

Create a new campaign (created in PAUSED status).

Write

Create Custom Conversion

Create a new custom conversion for an ad account.

Write

Create Leadgen Form

Create a lead generation form on a Facebook Page.

Write

Delete Ad

Permanently DELETE an ad. Irreversible.

Write

Delete Adset

Permanently DELETE an ad set (and all its ads). Irreversible.

Write

Delete Campaign

Permanently DELETE a campaign (and all its ad sets + ads). Irreversible.

Read

Estimate Audience Size

Estimate audience size for targeting specifications.

Read

Get Activities Adaccount

Retrieve change history for an ad account.

Read

Get Activities Adset

Retrieve change history for an ad set.

Read

Get Ad

Fetch details for a single ad.

Read

Get Ad Creative

Fetch details for a single ad creative.

Read

Get Ad Creatives

List ad creatives for an ad account.

Read

Get Ad Creatives By Ad

Get the creative for a specific ad.

Read

Get Ad Images

List ad images for an ad account.

Read

Get Ad Preview

Generate a preview rendering for an existing ad.

Read

Get Ad Videos

List ad videos for an ad account.

Read

Get Adaccount

Fetch details for a single ad account.

Read

Get Ads

List ads for an ad account, campaign, or ad set.

Read

Get Ads By Adset

List ads for a specific ad set.

Read

Get Ads By Campaign

List ads for a specific campaign.

Read

Get Adset

Fetch details for a single ad set.

Read

Get Adsets

List ad sets for an ad account or campaign.

Read

Get Adsets By Campaign

List ad sets for a specific campaign.

Read

Get Campaign

Fetch details for a single campaign.

Read

Get Campaigns

List campaigns for an ad account.

Read

Get Custom Audiences

List custom audiences for an ad account.

Read

Get Custom Conversion

Get details for a specific custom conversion.

Read

Get Custom Conversions

List custom conversions for an ad account. Use this to discover account-specific conversion events that can be used as metrics.

Read

Get Insights Ad

Retrieve performance insights for an ad.

Read

Get Insights Adaccount

Retrieve performance insights for an ad account.

Read

Get Insights Adset

Retrieve performance insights for an ad set.

Read

Get Insights Campaign

Retrieve performance insights for a campaign.

Read

Get Instagram Accounts

List Instagram accounts available to the selected ad account.

Read

Get Interest Suggestions

Get interest suggestions based on existing interests.

Read

Get Leadgen Forms

List lead generation forms for a Facebook Page.

Read

Get Leadgen Forms By Account

Discover lead generation forms already referenced by creatives in a Facebook ad account.

Read

Get Minimum Budgets

List Meta's minimum budget values for the ad account by currency.

Read

Get Pages

List Facebook Pages usable with this Ads connection in the selected workspace and brand.

Read

Get Pixels

List tracking pixels for an ad account.

Read

Get Saved Audiences

List saved audiences for an ad account.

Read

Search Behaviors

Search for behavior targeting options by keyword.

Read

Search Demographics

Search demographic targeting options.

Read

Search Geo Locations

Search for geographic targeting locations.

Read

Search Interests

Search for interest targeting options by keyword.

Write

Update Ad

Update an existing ad.

Write

Update Ad Creative

Update an existing ad creative (name or labels only).

Write

Update Adset

Update an existing ad set.

Write

Update Campaign

Update an existing campaign.

Write

Upload Ad Image

Upload an image to the ad account from a public URL or base64-encoded bytes.

Write

Upload Ad Video

Upload a video to the ad account from a URL or create a slideshow.

Compare

Facebook Ads MCP servers compared: hosted vs official

Meta launched a hosted ads MCP server in open beta in April 2026, and it is the most complete option for Meta-only work. InsightfulPipe is an independent alternative for teams that want stricter guardrails and one connection layer for all of their marketing platforms.

What you operate	InsightfulPipe MCP server	Ads MCP server (Meta, open beta)
Hosting	Hosted by InsightfulPipe	Hosted by Meta
Availability	Available on every InsightfulPipe plan	Open beta since April 29, 2026; tool access rolls out to ad accounts gradually
Tools	53 actions for reporting, campaigns, ad sets, ads, creatives, targeting research and conversions	About 90 tools across reporting, ads, catalogs, datasets, A/B tests and more
Launching ads	Creates items paused and can only pause; you activate in Ads Manager	Creates items paused and can activate them after you confirm
Controls	Actions chosen per ad account, Read-only connections, deletes off by default, restricted team access	Business portfolio admins can set rules for what agents may do
Other platforms	Google Ads, GA4, LinkedIn Ads and 40+ more MCP servers, plus a CLI	Meta ads only
Price	Included in plans from $29.99/month, with a 7-day free trial	No price stated by Meta during the beta

Overview

What you can do with the Facebook Ads MCP

The InsightfulPipe Meta Ads MCP server is a hosted Model Context Protocol server for Facebook and Instagram advertising. Connect your Meta ad accounts once, paste the server URL into Claude, ChatGPT, Cursor, Claude Code, Gemini CLI or Codex, and ask questions about your ads in plain English.

Claude

Acme StoreRead-only

Ask about your Facebook Ads account…

01Performance reporting

Performance reporting

Get spend, ROAS, CPA, CTR and conversions by campaign, ad set or ad, with breakdowns by age, gender, placement or device.

See all Facebook Ads actions

Claude

Acme StoreRead-only

Ask about your Facebook Ads account…

02Creative analysis

Creative analysis

Compare creatives and ad formats, preview ads and find ads with rising frequency or falling CTR.

See all Facebook Ads actions

Claude

Acme StoreRead-only

Ask about your Facebook Ads account…

03Audience research

Audience research

Search interests, behaviors and demographics, get interest suggestions and estimate audience size before you build an ad set.

See all Facebook Ads actions

53

actions

one server URL

38

read actions

reports, audits, research

15

write actions

create, update, manage

Setup

How to connect the Facebook Ads MCP server

Add the server URL to your AI client, then sign in with your InsightfulPipe account to authorize access. The server is hosted, so there is nothing to install.

MCP server URL

https://facebook-ads.insightfulmcp.com/

Connect Facebook Ads to Claude

Fastest: add InsightfulPipe from the Claude Directory

One click connects the full InsightfulPipe MCP with all your connected accounts. To add a server scoped to Facebook Ads only, follow the steps below.

Open Claude Directory

Or add the Facebook Ads server manually:

01
Copy the server URL:
```
https://facebook-ads.insightfulmcp.com/
```
02
Open Claude connector settings (Customize > Connectors), click + and then Add custom connector.
03
Paste the URL and click Add.
04
Click Connect, then click Authorize access in the browser.

Start a new chat, click +, open Connectors and turn the connector on to use it.

The Free plan can add one custom connector. On Team and Enterprise plans, an Owner first adds it under Organization settings > Connectors, then each member clicks Connect in Customize > Connectors.

Connect Facebook Ads to ChatGPT

Fastest: add InsightfulPipe from the ChatGPT app directory

One click connects the full InsightfulPipe MCP with all your connected accounts. To add a server scoped to Facebook Ads only, follow the steps below.

Open in ChatGPT

Or add the Facebook Ads server manually. Custom MCP servers need ChatGPT's Developer mode, which OpenAI offers on Plus, Pro, Business, Enterprise and Education accounts on the web.

01
Copy the server URL:
```
https://facebook-ads.insightfulmcp.com/
```
02
In ChatGPT, open Settings → Security and login and turn on Developer mode.
03
Go to ChatGPT Plugins and select the + button.
04
Enter a name, paste the URL under Connection and create the connection.
05
When the sign-in opens, click Authorize access in the browser.
06
In a new chat, choose Developer mode from the + menu and select the app. Select it again in each new chat.

See OpenAI's Developer mode guide.

Connect Facebook Ads to Claude Code

01

Add the server:

claude mcp add --transport http facebook-ads-mcp https://facebook-ads.insightfulmcp.com/

02
In Claude Code, run /mcp, select facebook-ads-mcp and choose Authenticate.
03
Sign in to InsightfulPipe in the browser window and click Authorize access.

Connect Facebook Ads to Cursor

01
Add the Facebook Ads MCP server to Cursor, or add it to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):
```
{
  "mcpServers": {
    "facebook-ads-mcp": {
      "url": "https://facebook-ads.insightfulmcp.com/"
    }
  }
}
```
02
The server shows Needs authentication. Click Connect, then Open.
03
Sign in to InsightfulPipe and click Authorize access.

Connect Facebook Ads to Gemini CLI

01

Add the server:

gemini mcp add --transport http facebook-ads-mcp https://facebook-ads.insightfulmcp.com/

02
In Gemini CLI, run /mcp auth facebook-ads-mcp.
03
Sign in to InsightfulPipe in the browser window and click Authorize access.

Connect Facebook Ads to Codex CLI

Using the Codex app? Add InsightfulPipe from the OpenAI app directory

The listed app connects the full InsightfulPipe MCP with all your connected accounts, in both ChatGPT and Codex.

Open the app listing

01
Add the server. When Codex detects OAuth support, it starts sign-in right away:
```
codex mcp add facebook-ads-mcp --url https://facebook-ads.insightfulmcp.com/
```
02
A browser window opens. Sign in to InsightfulPipe and click Authorize access. If no browser opens, run codex mcp login facebook-ads-mcp.

Watch the setup tutorial

Works everywhere

Bring Facebook Ads into the AI tools you already use

One hosted server URL, any MCP-compatible client. Pick yours to see the setup steps, or paste the URL into anything that speaks MCP.

Playbook

Prompts and skills that run on the Facebook Ads MCP

Copy a prompt into any connected client, or install a Claude skill that chains the actions for you.

Prompt

“What was ROAS by campaign in the last 14 days?”

Campaign-level insights with purchase value

View prompt

Skill

Facebook Ads Account Auditor

Claude skill that audits a Meta Ads account for pixel and Conversions API health, campaign structure, audience overlap, budget efficiency and fatigue.

Download View skill

Prompt

“Break down last month's spend and CPA by placement”

Compares Feed, Stories, Reels and other placements

View prompt

Skill

Facebook Ads Audience Builder

Claude skill that plans a Meta Ads audience strategy: custom audiences, lookalikes, Advantage+ audience and exclusions mapped to your funnel.

Download View skill

Prompt

“Which ads have a frequency above 4 and a falling CTR?”

Spots creative fatigue

View prompt

Skill

Facebook Ads Budget Allocator

Claude skill that scores Meta Ads campaigns on marginal CPA and saturation, then recommends where to move budget and how fast to scale.

Download View skill

Prompt

“Estimate the audience size for women aged 25-44 in Germany interested in yoga”

Uses targeting search and audience estimates

View prompt

Skill

Facebook Ads Campaign Structure

Claude skill that designs Meta Ads account structure: consolidation, CBO vs ABO, Advantage+ sales campaigns, ad set rules and naming conventions.

Download View skill

Prompt

“Create a paused traffic campaign with two ad sets for our new collection”

Builds the structure paused for review

View prompt

Browse the prompt library All Claude skills

HAVE QUESTIONS?

Frequently asked questions

A Meta Ads MCP server connects Facebook and Instagram advertising data to AI assistants through the Model Context Protocol. Your assistant can then report on campaigns and, with write access, create or change them, without you working through Ads Manager.

Meta Ads MCP Server

Available Actions

Create Ad

Create Ad Creative

Create Adset

Create Campaign

Create Custom Conversion

Create Leadgen Form

Delete Ad

Delete Adset

Delete Campaign

Estimate Audience Size

Get Activities Adaccount

Get Activities Adset

Get Ad

Get Ad Creative

Get Ad Creatives

Get Ad Creatives By Ad

Get Ad Images

Get Ad Preview

Get Ad Videos

Get Adaccount

Get Ads

Get Ads By Adset

Get Ads By Campaign

Get Adset

Get Adsets

Get Adsets By Campaign

Get Campaign

Get Campaigns

Get Custom Audiences

Get Custom Conversion

Get Custom Conversions

Get Insights Ad

Get Insights Adaccount

Get Insights Adset

Get Insights Campaign

Get Instagram Accounts

Get Interest Suggestions

Get Leadgen Forms

Get Leadgen Forms By Account

Get Minimum Budgets

Get Pages

Get Pixels

Get Saved Audiences

Search Behaviors

Search Demographics

Search Geo Locations

Search Interests

Update Ad

Update Ad Creative

Update Adset

Update Campaign

Upload Ad Image

Upload Ad Video

Facebook Ads MCP servers compared: hosted vs official

What you can do with the Facebook Ads MCP

Performance reporting

Creative analysis

Audience research

How to connect the Facebook Ads MCP server

MCP server URL

Connect Facebook Ads to Claude

Connect Facebook Ads to ChatGPT

Connect Facebook Ads to Claude Code

Connect Facebook Ads to Cursor

Connect Facebook Ads to Gemini CLI

Connect Facebook Ads to Codex CLI

Watch the setup tutorial

Bring Facebook Ads into the AI tools you already use

ChatGPT

Claude

Claude Code

Codex

Cursor

Gemini CLI

Mistral

OpenClaw

Hermes

OpenAI Agents SDK