Microsoft Ads MCP
advertising
Ask your Microsoft Ads anything
Pull reports, find insights, and take action on Microsoft Ads. Just ask. No dashboards, no exports, no waiting.
Available Actions
20 actions available to automate your Microsoft Ads workflows.
Read Actions (20)
Search Accounts
ReadSearch for advertising accounts the user has access to.
Get Campaigns
ReadGet campaigns for an account.
Get Ad Groups
ReadGet ad groups for a campaign.
Get Ads
ReadGet ads for an ad group.
Get Keywords
ReadGet keywords for an ad group.
Get Budgets
ReadGet shared budgets for an account.
Get Labels
ReadGet labels for an account.
Get Label Associations
ReadGet label associations for specific entities.
Submit Account Performance Report
ReadSubmit an account performance report request.
Submit Campaign Performance Report
ReadSubmit a campaign performance report request.
Submit Ad Group Performance Report
ReadSubmit an ad group performance report request.
Submit Ad Performance Report
ReadSubmit an ad performance report request.
Submit Keyword Performance Report
ReadSubmit a keyword performance report request.
Submit Search Query Performance Report
ReadSubmit a search query performance report request.
Submit Geographic Performance Report
ReadSubmit a geographic performance report request.
Submit Age Gender Audience Report
ReadSubmit an age and gender audience report request.
Submit Audience Performance Report
ReadSubmit an audience performance report request.
Submit Goals And Funnels Report
ReadSubmit a goals and funnels report request.
Submit User Location Performance Report
ReadSubmit a user location performance report request.
Poll Report Status
ReadPoll for report generation status and fetch data when ready.
How to Use This MCP Server
MCP Server URL
https://microsoft-ads.insightfulmcp.com/Connect to Claude
- 1Copy this URL:
https://microsoft-ads.insightfulmcp.com/ - 2Click Claude Connectors Settings to open the settings page
- 3Scroll to the bottom and click Add custom connector
- 4Paste the URL and click Add
- 5Click Connect on the connector to start authorization
- 6Click Authorize access in the browser to complete the connection
That's it! Start a new chat, open the Connectors panel, and turn on the connector to use it.
Watch Tutorial
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What is the Microsoft Ads MCP Server?
The Microsoft Ads MCP server connects your Microsoft Advertising (Bing Ads) account directly to Claude AI. Query campaign performance, keyword metrics, and conversion data across Bing, Yahoo, and partner networks.
Ask about search performance, audience targeting, and cross-platform comparisons with Google Ads. Claude retrieves data and provides instant analysis.
Supports Search, Audience, Shopping, and Dynamic Search campaigns.
Microsoft Ads MCP Use Cases
Real-world applications for connecting Microsoft Ads to your AI assistant.
Search Performance
Analyze keyword performance, search queries, and quality scores across Microsoft Search Network.
Google vs. Bing Comparison
Compare CPC, CPA, and ROAS between Google Ads and Microsoft Ads.
Audience Targeting
Analyze performance by demographics, LinkedIn profile targeting, and in-market audiences.
Budget Optimization
Identify opportunities to shift budget between Google and Microsoft based on efficiency.
Example Questions to Ask
Here are some things you can ask your AI assistant about your Microsoft Ads data.
“What is my Microsoft Ads CPA compared to Google Ads?”
Cross-platform efficiency comparison
“Which keywords have the best conversion rate on Bing?”
Find top performers
“Show me campaigns pacing behind budget”
Budget monitoring
“What is my impression share on brand keywords?”
Competitive analysis
“Compare performance by device type”
Device-level analysis
Microsoft Ads MCP vs Traditional Methods
See why marketers prefer MCP connectors over manual exports and API integrations.
| Feature | MCP Server | Manual Export | Raw API |
|---|---|---|---|
| Natural language queries | ✓ | ✗ | ✗ |
| Real-time data access | ✓ | ✗ | ✓ |
| No coding required | ✓ | ✓ | ✗ |
| AI-powered insights | ✓ | ✗ | ✗ |
| Cross-platform analysis | ✓ | ✗ | ✗ |
| Setup time | 5 minutes | Ongoing | Days/Weeks |
Frequently Asked Questions
What is a Microsoft Ads MCP server?
A Microsoft Ads MCP server connects your Microsoft Advertising (Bing Ads) account to Claude AI using the Model Context Protocol. You can query campaign data and get insights using natural language.
What Microsoft Ads data can I access?
You can access campaign metrics, keyword performance, search query reports, audience data, conversion tracking, and competitive metrics like impression share. Data covers Bing, Yahoo, AOL, and partner networks.
Can I compare Microsoft Ads to Google Ads?
Yes, when both MCP servers are connected, you can ask Claude to compare performance across platforms. This is useful for understanding where your budget is most efficient.
Does it support LinkedIn Profile Targeting?
Yes, the MCP server can report on LinkedIn profile targeting performance, which is a unique Microsoft Ads feature for B2B targeting.
Why should I advertise on Microsoft Ads?
Microsoft Ads often has lower CPCs than Google Ads for the same keywords, with access to Bing, Yahoo, and AOL search traffic. The audience skews slightly older and higher income, which can be valuable for certain businesses.
Ready to get started with Microsoft Ads?
Start your free trial today and connect Microsoft Ads to your AI workflows.