Microsoft Ads MCP Server

No. Microsoft offers its own Microsoft Advertising MCP Server. InsightfulPipe is an independent, hosted MCP server that connects to the Microsoft Advertising API. InsightfulPipe is not affiliated with Microsoft.

Microsoft's setup guide asks you to register your own Azure AD application with the Azure CLI and add its client ID to your AI client, and Microsoft describes the server for exploring account data, performance metrics and campaign audits. InsightfulPipe needs only a Microsoft sign-in, adds write actions such as creating campaigns, ads and keywords, and includes per-account action controls, Read-only connections and team access.

Any AI client that supports remote MCP servers. The setup guide on this page covers Claude, ChatGPT, Claude Code, Cursor, Gemini CLI and Codex. You can also work with the same connected accounts from the terminal with the InsightfulPipe CLI.

Yes. In Claude, add https://microsoft-ads.insightfulmcp.com/ as a custom connector and authorize your InsightfulPipe account. You can also add InsightfulPipe from the Claude Directory, which connects all of your linked accounts at once.

Yes. Add the server URL as a custom connector in ChatGPT Developer mode, or add InsightfulPipe from the ChatGPT app directory to connect all of your linked accounts. Developer mode availability depends on your ChatGPT plan.

Campaigns, ad groups, ads, keywords, budgets, bid strategies, audiences, ad extensions, asset groups, conversion goals, UET tags, labels, experiments and negative keyword lists. Reports cover account, campaign, ad group, ad, keyword, search query, geographic, user location, age and gender, audience and goals and funnels performance, including quality score and impression share columns.

Yes, on accounts connected with Read & Write access. It can create and update campaigns, ad groups, ads, keywords, budgets, bid strategies, audiences, ad extensions, labels, targeting criteria and Performance Max asset groups, add negative keywords, create conversion goals and UET tags, and upload offline conversions. New campaigns, ad groups and ads are created paused.

You control the risk. New campaigns, ad groups and ads start paused, and the server refuses updates that set them to Active. You can connect accounts as Read-only, and on Read & Write accounts owners, admins and operators choose exactly which actions your AI can use; disabled actions are hidden and blocked. Keyword deletion stays off by default. Keywords can be added as active, and product partition and negative site updates can replace or remove existing items as regular write actions, so turn those off where agents should not change them.

Yes. When you sign in, InsightfulPipe lists the accounts under every customer your Microsoft user can access, and you choose which ones to connect. Each connected account counts as one connection on your plan, and team members with restricted access only get read actions on the accounts granted to them.

No. You sign in with Microsoft and choose accounts, and InsightfulPipe handles Microsoft Advertising API access for the hosted server. You do not need your own developer token or Azure app registration.

You connect Microsoft Advertising to InsightfulPipe with Microsoft OAuth and choose Read-only or Read & Write access. Your AI client then signs in to the MCP server with your InsightfulPipe account and receives an InsightfulPipe access token, not your Microsoft login. You can disconnect an account in InsightfulPipe at any time.

It cannot activate campaigns, ad groups or ads, and it cannot delete campaigns, ad groups or ads; the only delete action is for keywords. LinkedIn profile targeting reports (company, industry, job function) and Shopping product reports are not included. Reports run asynchronously, so large reports take a moment before results come back.

The Microsoft Ads MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month with a 7-day free trial. See insightfulpipe.com/pricing for current plans.