Google Tag Manager
Google Tag Manager MCP
analytics

Ask your Google Tag Manager anything

Pull reports, find insights, and take action on Google Tag Manager.
Just ask. No dashboards, no exports, no waiting.

ChatGPT
ChatGPT
Online

Available Actions

61 actions available to automate your Google Tag Manager workflows.

Read Actions (38)

Google Tag Manager

Get Accounts

Read

List all GTM accounts the authenticated user can access.

Google Tag Manager

Get Account

Read

Fetch a single GTM account by id.

Google Tag Manager

Get Containers

Read

List containers in a GTM account.

Google Tag Manager

Get Container

Read

Fetch a single container by id.

Google Tag Manager

Get Container Snippet

Read

Get the install script snippet for a container.

Google Tag Manager

Lookup Container

Read

Look up a container by its public id like GTM-XXXXXX.

Google Tag Manager

Get Workspaces

Read

List workspaces (staging areas) in a container.

Google Tag Manager

Get Workspace

Read

Fetch a single workspace.

Google Tag Manager

Get Workspace Status

Read

Show pending changes and merge conflicts in a workspace.

Google Tag Manager

Quick Preview Workspace

Read

Generate a debug-mode preview of a workspace without saving a version.

Google Tag Manager

Get Tags

Read

List all tags in a workspace.

Google Tag Manager

Get Tag

Read

Fetch a single tag.

Google Tag Manager

Get Triggers

Read

List all triggers in a workspace.

Google Tag Manager

Get Trigger

Read

Fetch a single trigger.

Google Tag Manager

Get Variables

Read

List user-defined variables in a workspace.

Google Tag Manager

Get Variable

Read

Fetch a single variable.

Google Tag Manager

Get Built In Variables

Read

List built-in variables enabled in the workspace.

Google Tag Manager

Get Folders

Read

List folders in a workspace.

Google Tag Manager

Get Folder

Read

Fetch a single folder.

Google Tag Manager

Get Folder Entities

Read

Return tags, triggers, and variables inside a folder.

Google Tag Manager

Get Templates

Read

List custom templates in a workspace.

Google Tag Manager

Get Template

Read

Fetch a single custom template.

Google Tag Manager

Get Clients

Read

List server-side clients in a workspace.

Google Tag Manager

Get Client

Read

Fetch a single server-side client.

Google Tag Manager

Get Transformations

Read

List server-side transformations in a workspace.

Google Tag Manager

Get Transformation

Read

Fetch a single transformation.

Google Tag Manager

Get Zones

Read

List zones in a workspace.

Google Tag Manager

Get Zone

Read

Fetch a single zone.

Google Tag Manager

Get Destinations

Read

List destinations linked to a container.

Google Tag Manager

Get Destination

Read

Fetch a single destination.

Google Tag Manager

Get Gtag Configs

Read

List Google Tag (gtag.js) configurations in a workspace.

Google Tag Manager

Get Gtag Config

Read

Fetch a single Google Tag config.

Google Tag Manager

Get Version

Read

Fetch a single container version with all its entities.

Google Tag Manager

Get Live Version

Read

Fetch the version currently published to live.

Google Tag Manager

Get Version Headers

Read

List lightweight container version headers.

Google Tag Manager

Get Latest Version Header

Read

Fetch the most recent version header.

Google Tag Manager

Get Environments

Read

List environments configured for a container.

Google Tag Manager

Get Environment

Read

Fetch a single environment.

Write Actions (23)

Google Tag Manager

Create Workspace

Write

Create a new workspace staging area for changes.

Google Tag Manager

Sync Workspace

Write

Pull the latest container changes into a workspace.

Google Tag Manager

Resolve Conflict

Write

Resolve a workspace merge conflict by choosing which side wins.

Google Tag Manager

Delete Workspace

Write

Delete a workspace and all its uncommitted changes.

Google Tag Manager

Create Tag

Write

Create a tag in a workspace.

Google Tag Manager

Update Tag

Write

Update a tag.

Google Tag Manager

Revert Tag

Write

Discard a tag's uncommitted workspace changes.

Google Tag Manager

Delete Tag

Write

Delete a tag from a workspace.

Google Tag Manager

Create Trigger

Write

Create a trigger in a workspace.

Google Tag Manager

Update Trigger

Write

Update a trigger.

Google Tag Manager

Revert Trigger

Write

Discard a trigger's uncommitted workspace changes.

Google Tag Manager

Delete Trigger

Write

Delete a trigger from a workspace.

Google Tag Manager

Create Variable

Write

Create a variable in a workspace.

Google Tag Manager

Update Variable

Write

Update a variable.

Google Tag Manager

Revert Variable

Write

Discard a variable's uncommitted workspace changes.

Google Tag Manager

Delete Variable

Write

Delete a user-defined variable from a workspace.

Google Tag Manager

Enable Built In Variable

Write

Enable one or more built-in variables in the workspace.

Google Tag Manager

Disable Built In Variable

Write

Disable one or more built-in variables in a workspace.

Google Tag Manager

Create Folder

Write

Create a folder for organizing workspace entities.

Google Tag Manager

Update Folder

Write

Update a folder.

Google Tag Manager

Revert Folder

Write

Discard a folder's uncommitted workspace changes.

Google Tag Manager

Delete Folder

Write

Delete a folder from a workspace.

Google Tag Manager

Move Entities To Folder

Write

Move tags, triggers, and variables into a folder.

How to Use This MCP Server

MCP Server URL

https://google-tag-manager.insightfulmcp.com/

Connect to Claude

  1. 1
    Copy this URL:
    https://google-tag-manager.insightfulmcp.com/
  2. 2Click Claude Connectors Settings to open the settings page
  3. 3Scroll to the bottom and click Add custom connector
  4. 4Paste the URL and click Add
  5. 5Click Connect on the connector to start authorization
  6. 6Click Authorize access in the browser to complete the connection

That's it! Start a new chat, open the Connectors panel, and turn on the connector to use it.

Watch Tutorial

Google Tag Manager MCP vs Traditional Methods

See why marketers prefer MCP connectors over manual exports and API integrations.

FeatureMCP ServerManual ExportRaw API
Natural language queries
Real-time data access
No coding required
AI-powered insights
Cross-platform analysis
Setup time5 minutesOngoingDays/Weeks

Ready to connect your data?

Join hundreds of agencies and brands using InsightfulPipe to connect marketing data to AI.

Start a free trial today.