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Available Actions
61 actions available to automate your Google Tag Manager workflows.
Read Actions (38)
Get Accounts
ReadList all GTM accounts the authenticated user can access.
Get Account
ReadFetch a single GTM account by id.
Get Containers
ReadList containers in a GTM account.
Get Container
ReadFetch a single container by id.
Get Container Snippet
ReadGet the install script snippet for a container.
Lookup Container
ReadLook up a container by its public id like GTM-XXXXXX.
Get Workspaces
ReadList workspaces (staging areas) in a container.
Get Workspace
ReadFetch a single workspace.
Get Workspace Status
ReadShow pending changes and merge conflicts in a workspace.
Quick Preview Workspace
ReadGenerate a debug-mode preview of a workspace without saving a version.
Get Tags
ReadList all tags in a workspace.
Get Tag
ReadFetch a single tag.
Get Triggers
ReadList all triggers in a workspace.
Get Trigger
ReadFetch a single trigger.
Get Variables
ReadList user-defined variables in a workspace.
Get Variable
ReadFetch a single variable.
Get Built In Variables
ReadList built-in variables enabled in the workspace.
Get Folders
ReadList folders in a workspace.
Get Folder
ReadFetch a single folder.
Get Folder Entities
ReadReturn tags, triggers, and variables inside a folder.
Get Templates
ReadList custom templates in a workspace.
Get Template
ReadFetch a single custom template.
Get Clients
ReadList server-side clients in a workspace.
Get Client
ReadFetch a single server-side client.
Get Transformations
ReadList server-side transformations in a workspace.
Get Transformation
ReadFetch a single transformation.
Get Zones
ReadList zones in a workspace.
Get Zone
ReadFetch a single zone.
Get Destinations
ReadList destinations linked to a container.
Get Destination
ReadFetch a single destination.
Get Gtag Configs
ReadList Google Tag (gtag.js) configurations in a workspace.
Get Gtag Config
ReadFetch a single Google Tag config.
Get Version
ReadFetch a single container version with all its entities.
Get Live Version
ReadFetch the version currently published to live.
Get Version Headers
ReadList lightweight container version headers.
Get Latest Version Header
ReadFetch the most recent version header.
Get Environments
ReadList environments configured for a container.
Get Environment
ReadFetch a single environment.
Write Actions (23)
Create Workspace
WriteCreate a new workspace staging area for changes.
Sync Workspace
WritePull the latest container changes into a workspace.
Resolve Conflict
WriteResolve a workspace merge conflict by choosing which side wins.
Delete Workspace
WriteDelete a workspace and all its uncommitted changes.
Create Tag
WriteCreate a tag in a workspace.
Update Tag
WriteUpdate a tag.
Revert Tag
WriteDiscard a tag's uncommitted workspace changes.
Delete Tag
WriteDelete a tag from a workspace.
Create Trigger
WriteCreate a trigger in a workspace.
Update Trigger
WriteUpdate a trigger.
Revert Trigger
WriteDiscard a trigger's uncommitted workspace changes.
Delete Trigger
WriteDelete a trigger from a workspace.
Create Variable
WriteCreate a variable in a workspace.
Update Variable
WriteUpdate a variable.
Revert Variable
WriteDiscard a variable's uncommitted workspace changes.
Delete Variable
WriteDelete a user-defined variable from a workspace.
Enable Built In Variable
WriteEnable one or more built-in variables in the workspace.
Disable Built In Variable
WriteDisable one or more built-in variables in a workspace.
Create Folder
WriteCreate a folder for organizing workspace entities.
Update Folder
WriteUpdate a folder.
Revert Folder
WriteDiscard a folder's uncommitted workspace changes.
Delete Folder
WriteDelete a folder from a workspace.
Move Entities To Folder
WriteMove tags, triggers, and variables into a folder.
How to Use This MCP Server
MCP Server URL
https://google-tag-manager.insightfulmcp.com/Connect to Claude
- 1Copy this URL:
https://google-tag-manager.insightfulmcp.com/ - 2Click Claude Connectors Settings to open the settings page
- 3Scroll to the bottom and click Add custom connector
- 4Paste the URL and click Add
- 5Click Connect on the connector to start authorization
- 6Click Authorize access in the browser to complete the connection
That's it! Start a new chat, open the Connectors panel, and turn on the connector to use it.
Watch Tutorial
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Google Tag Manager MCP vs Traditional Methods
See why marketers prefer MCP connectors over manual exports and API integrations.
| Feature | MCP Server | Manual Export | Raw API |
|---|---|---|---|
| Natural language queries | ✓ | ✗ | ✗ |
| Real-time data access | ✓ | ✗ | ✓ |
| No coding required | ✓ | ✓ | ✗ |
| AI-powered insights | ✓ | ✗ | ✗ |
| Cross-platform analysis | ✓ | ✗ | ✗ |
| Setup time | 5 minutes | Ongoing | Days/Weeks |