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Google Ads MCP
advertising
Ask your Google Ads anything
Pull reports, find insights, and take action on Google Ads. Just ask. No dashboards, no exports, no waiting.
Available Actions
40 actions available to automate your Google Ads workflows.
Read Actions (27)
Customer
ReadCustomer account information and settings
Customer Client
ReadCustomer client hierarchy and management information
Customer Client Non Manager
ReadCustomer client non-manager accounts only
Label
ReadLabel management and organization data
Ad Group Label
ReadAd group label associations
Campaign Label
ReadCampaign label associations
Customer Label
ReadCustomer label associations
Ad Group Criterion Label
ReadAd group criterion label associations
Ad Group Ad Label
ReadAd group ad label associations
Audience
ReadAudience targeting and demographic performance data
User Interest
ReadUser interest categories and availability
Campaign Budget
ReadCampaign budget configuration and recommendations
Ad Group Bidding Strategy
ReadAd group bidding strategy information
Campaign Bidding Strategy
ReadCampaign bidding strategy configurations
Change Status
ReadChange status history for Google Ads entities
Campaign
ReadCampaign performance data and configuration
Ad Group
ReadAd group performance data and configuration
Ad Group Ad
ReadAd creative performance data and policy information
Geographic View
ReadGeographic and location-based performance data
Shopping Performance View
ReadShopping campaign product-level performance data
Keyword View
ReadKeyword performance data and statistics
Display Keyword View
ReadDisplay keyword targeting performance
Topic View
ReadTopic targeting performance data
User Location View
ReadUser location-based performance data
Click View
ReadClick-level performance and location data
Generate Keyword Ideas
ReadGenerate keyword ideas from seed keywords or URL using Keyword Planner
Gaql
ReadExecute GAQL (Google Ads Query Language) queries for custom reporting
Write Actions (13)
Create Campaign
WriteCreate a new campaign with budget, bidding strategy, and targeting
Update Campaign
WriteUpdate campaign settings like status, budget, or bidding
Create Ad Group
WriteCreate a new ad group within a campaign
Update Ad Group
WriteUpdate ad group settings like status, bids, or targeting
Add Keywords
WriteAdd keywords to an ad group with match types and bids
Update Keywords
WriteUpdate keyword status, bids, or match types
Add Negative Keywords
WriteAdd negative keywords to campaigns or ad groups
Create Responsive Search Ad
WriteCreate responsive search ads with multiple headlines and descriptions
Upload Click Conversions
WriteUpload offline click conversions for attribution tracking
Upload Customer List
WriteUpload customer match lists for audience targeting
Remove Customer List Members
WriteRemove members from customer match lists
Add Location Targeting
WriteAdd geographic location targeting to campaigns
Set Device Bid Modifier
WriteSet bid adjustments for specific device types
How to Use This MCP Server
Connect Your Account
Sign up and connect your Google Ads account to InsightfulPipe.
Add MCP Server
Add the MCP server URL to your favourite AI app and authenticate to our platform.
Start Using
That's it! Ask your AI assistant anything about your Google Ads data.
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Explore other servers that work well with Google Ads
What is the Google Ads MCP Server?
The Google Ads MCP server connects your Google Ads account directly to Claude AI. Instead of exporting data or building reports manually, you can ask Claude questions about your campaigns in plain English.
Ask about campaign performance, keyword metrics, conversion data, budget pacing, and more. Claude fetches the data in real-time and provides analysis, comparisons, and recommendations.
Works with Search, Display, Performance Max, Shopping, and Video campaigns. Supports multiple accounts through MCC connections.
Google Ads MCP Use Cases
Real-world applications for connecting Google Ads to your AI assistant.
Performance Analysis
Ask Claude to analyze campaign performance, identify top performers, and flag underperforming ads.
Budget Monitoring
Track budget pacing, spend trends, and get alerts when campaigns are over or underspending.
Keyword Research
Analyze keyword performance, find negative keyword opportunities, and identify high-converting search terms.
Cross-Platform Comparison
Compare Google Ads performance against Meta, TikTok, and other channels in a single conversation.
Example Questions to Ask
Here are some things you can ask your AI assistant about your Google Ads data.
“What is my Google Ads ROAS for the last 30 days?”
Get overall return on ad spend across all campaigns
“Which campaigns are pacing behind budget this month?”
Identify underspending campaigns that need attention
“Show me the top 10 keywords by conversions”
Find your best-performing keywords
“Compare CPA between brand and non-brand campaigns”
Analyze efficiency across campaign types
“What search queries triggered my ads yesterday?”
Review search term report for optimization opportunities
Google Ads MCP vs Traditional Methods
See why marketers prefer MCP connectors over manual exports and API integrations.
| Feature | MCP Server | Manual Export | Raw API |
|---|---|---|---|
| Natural language queries | ✓ | ✗ | ✗ |
| Real-time data access | ✓ | ✗ | ✓ |
| No coding required | ✓ | ✓ | ✗ |
| AI-powered insights | ✓ | ✗ | ✗ |
| Cross-platform analysis | ✓ | ✗ | ✗ |
| Setup time | 5 minutes | Ongoing | Days/Weeks |
Frequently Asked Questions
What is a Google Ads MCP server?
A Google Ads MCP server connects your Google Ads account to Claude AI using the Model Context Protocol (MCP). This allows Claude to query your campaign data directly, so you can ask questions about performance, budgets, keywords, and conversions in natural language instead of navigating the Google Ads interface.
Is the Google Ads MCP server free?
Yes, the InsightfulPipe Google Ads MCP server is free to use. You connect your Google Ads account, and Claude can query your data at no additional cost beyond your InsightfulPipe subscription.
What Google Ads data can I access through MCP?
You can access campaign metrics (impressions, clicks, conversions, cost), keyword performance, ad group data, search query reports, audience insights, and more. The MCP server supports Search, Display, Performance Max, Shopping, and Video campaign types.
How do I connect Google Ads to Claude?
Sign up for InsightfulPipe, connect your Google Ads account through OAuth, install the MCP server configuration, and restart Claude. Once connected, you can ask Claude questions about your Google Ads data directly.
Can I connect multiple Google Ads accounts?
Yes, you can connect multiple accounts including MCC (manager account) structures. This is useful for agencies managing multiple clients or brands with separate ad accounts.
Ready to get started with Google Ads?
Start your free trial today and connect Google Ads to your AI workflows.