50 Facebook Ads Prompts for Claude AI: Query Meta Ads Like a Pro
Your Meta Ads Manager has thousands of data points. Campaigns, ad sets, audiences, placements, creative performance.
Finding what matters takes time. Unless you ask the right questions.
Here are 50 prompts for querying Facebook and Instagram ads through Claude. Connect your account, copy these prompts, and get answers in seconds.
Performance Overview Prompts
1. Daily Pulse "How did my Facebook Ads perform today vs yesterday? Show spend, purchases, and ROAS."
2. Weekly Summary "Summarize Meta Ads performance for the last 7 days. Top campaigns, total spend, and overall ROAS."
3. Month-to-Date "What's my Facebook Ads spend and ROAS month-to-date? Am I on track vs last month?"
4. Platform Split "Break down performance by Facebook vs Instagram. Which platform has better ROAS?"
5. Account Health "Give me an account health check. Any campaigns with issues, ad rejections, or spending anomalies?"
Budget and Efficiency Prompts
6. Spend Distribution "How is my budget distributed across campaigns? Show spend by campaign with percentage of total."
7. CPA Ranking "Rank all active campaigns by cost per acquisition. Best to worst."
8. ROAS Leaders "Which campaigns have ROAS above 3.0 in the last 14 days? Minimum $500 spend."
9. Budget Drains "Which campaigns spent over $1,000 with ROAS below 1.0 this month?"
10. Daily Budget Efficiency "Are any campaigns consistently hitting daily budget caps? They might need increases."
Audience Analysis Prompts
11. Audience Winners "Which audiences have the lowest CPA in the last 30 days? Minimum 10 conversions."
12. Lookalike Performance "Compare 1% vs 3% vs 5% lookalike audience performance. Which percentage works best?"
13. Custom Audience Check "How are my custom audiences performing vs interest-based targeting?"
14. Retargeting ROI "Compare retargeting campaigns vs prospecting campaigns. CPA, ROAS, and volume."
15. Audience Fatigue "Which audiences have frequency above 4? They might be fatigued."
16. Audience Overlap "Are any of my audiences likely overlapping based on similar performance patterns?"
17. Demographics Breakdown "Break down conversions by age and gender. Where should I focus?"
18. Top Converting Demographics "What age/gender combination has the highest ROAS? The lowest?"
Creative Performance Prompts
19. Creative Winners "What are my top 5 ads by ROAS in the last 14 days? Minimum $200 spend."
20. Creative Losers "Which ads have spent over $500 with zero purchases? Consider pausing."
21. Video vs Static "Compare video ads vs static image ads. CTR, CPA, and ROAS."
22. Carousel Performance "How are carousel ads performing vs single image ads?"
23. Creative Fatigue "Which ads have declining CTR week-over-week? They might be fatiguing."
24. Hook Analysis "For video ads, what's the average thumb-stop rate? Which videos perform best in first 3 seconds?"
25. Ad Copy Test Results "In ad sets testing multiple creatives, which ads are winning?"
26. UGC vs Branded "Compare UGC-style ads vs polished branded ads. Which convert better?"
Placement Prompts
27. Placement Performance "Break down performance by placement. Feed, Stories, Reels, right column."
28. Best Placements "Which placements have the lowest CPA? Should I focus budget there?"
29. Stories vs Feed "Compare Instagram Stories vs Instagram Feed performance."
30. Reels Performance "How are Reels placements performing? CPA and ROAS vs other placements."
31. Automatic vs Manual "Compare automatic placements vs manual placement campaigns. Which works better?"
Campaign Structure Prompts
32. CBO Performance "How are Campaign Budget Optimization campaigns performing vs ad set budgets?"
33. Campaign Objective Check "Break down performance by campaign objective. Conversions vs traffic vs engagement."
34. Advantage+ Performance "How are Advantage+ Shopping campaigns performing vs standard campaigns?"
35. Testing Campaigns "Show me results from any A/B tests running. What are the winners?"
36. Learning Phase Status "Which ad sets are stuck in learning phase? How many conversions do they need?"
Funnel and Attribution Prompts
37. Funnel Performance "Compare top-of-funnel vs bottom-of-funnel campaigns. CPA and volume."
38. Attribution Windows "How does performance change between 1-day click vs 7-day click attribution?"
39. View-Through Impact "How many conversions have view-through attribution vs click attribution?"
40. First Touch vs Last Touch "For campaigns with assisted conversions, how much credit are they getting?"
Time-Based Prompts
41. Day of Week "Which days of the week have the best ROAS? Should I adjust delivery?"
42. Hour Analysis "What hours of the day drive the most purchases? Any patterns?"
43. Seasonality Check "How does this week compare to the same week last year?"
44. Weekend vs Weekday "Compare weekend vs weekday performance. CPA and conversion volume."
Diagnostic Prompts
45. Delivery Issues "Which ad sets have delivery issues? Low reach, learning limited, etc."
46. Auction Overlap "Are any of my ad sets competing against each other in auctions?"
47. Rising CPMs "Which campaigns have CPM increasing week-over-week? Why might that be?"
48. Low Relevance "Which ads have below-average quality ranking? They need creative refresh."
Reporting Prompts
49. Weekly Client Report "Create a Facebook Ads summary for client reporting:
Total spend and ROAS
Top 3 campaigns
Best performing audiences
Creative insights
Recommendations for next week"
50. Monthly Insights "Generate monthly Facebook Ads insights:
Performance vs last month
What worked (scale these)
What didn't (pause or fix)
Testing recommendations
Budget recommendations"
Pro Tips for Meta Ads Prompts
Specify attribution: Meta defaults vary. Say "7-day click" if that's what you use.
Mind the platforms: Say "Facebook and Instagram" or specify one.
Include minimums: Add "minimum $500 spend" to filter out low-data results.
Watch for iOS impact: Post-iOS 14 data may be modeled. Claude sees what Meta reports.
Chain your questions: "Show me top audiences" → "For Lookalike X, what creatives work best?" → "Compare that to our retargeting creative performance."
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