Google Ads
Google Ads MCPPublicidade99 actions

Google Ads MCP Server

Let your AI agents run Google Ads for you, safely.

  • Enable or disable every action, per account. Block your agent from doing dangerous actions.

  • Ask in plain English. Create campaigns, pull reports, find insights and take action in Google Ads.

  • 99 read and write actions. Every Google Ads task your agent needs, from reporting to campaign management.

  • Built for teams. Invite your team and share one connected account.

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Google Ads
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Actions

Ações Disponíveis

99 ações disponíveis para automatizar os teus fluxos de trabalho no Google Ads de ponta a ponta.

99 actions

Google Ads
Leitura

Account Performance Report

Account performance for a date range: clicks, cost, impressions, conversions and all conversions

Google Ads
Leitura

Ad Performance Report

Ad performance for a date range: status, clicks, cost, impressions and conversions per ad

Google Ads
Escrita

Add Audience Targeting

Target a user list (remarketing audience) with an ad group

Google Ads
Escrita

Add Call Asset

Add a phone call asset to the account (shows phone number with ads)

Google Ads
Escrita

Add Callout Asset

Add callout text snippets to a campaign (e.g., 'Free Shipping', '24/7 Support')

Google Ads
Escrita

Add Demographic Targeting

Add age and/or gender demographic targeting to an ad group

Google Ads
Escrita

Add Dsa Webpage Targeting

Add a webpage-targeting criterion to a DSA ad group (incl. page-feed label targeting)

Google Ads
Escrita

Add Keywords

Add keywords to an ad group

Google Ads
Escrita

Add Label

Create a new label for organizing campaigns, ad groups, and ads

Google Ads
Escrita

Add Lead Form Asset

Add a lead form to a campaign (users submit info directly from the ad)

Google Ads
Escrita

Add Location Targeting

Add geographic location targeting to a campaign (countries, cities, postal codes, regions)

Google Ads
Escrita

Add Negative Keywords

Add negative keywords at campaign or ad group level

Google Ads
Escrita

Add Price Asset

Add a price asset to the account (shows product/service pricing under ads)

Google Ads
Escrita

Add Proximity Targeting

Add radius/proximity targeting to a campaign (target users within a radius around coordinates)

Google Ads
Escrita

Add Sitelinks

Add sitelink assets to a campaign (clickable links below the ad)

Google Ads
Escrita

Add Structured Snippet Asset

Add a structured snippet to a campaign (category-based highlights)

Google Ads
Escrita

Apply Label

Apply a label to campaigns, ad groups, or ads

Google Ads
Escrita

Attach Conversion Actions To Campaign

Bind specific conversion actions to an App campaign via Campaign.selective_optimization. Overrides the customer-level conversion goals for this campaign. App campaigns only.

Google Ads
Leitura

Bidding Strategy Report

Portfolio bidding strategy performance for a date range: type, status, clicks, cost, cost per conversion, impressions, average CPC and conversions

Google Ads
Leitura

Campaign Performance Report

Campaign performance for a date range: status, bidding strategy type, clicks, cost, impressions, conversions and all conversions

Google Ads
Escrita

Create Ad Group

Create a new ad group (always created as PAUSED)

Google Ads
Escrita

Create App Ad

Create an App ad in an existing App campaign ad group

Google Ads
Escrita

Create App Campaign

Create an App campaign with its initial App ad group (always created as PAUSED)

Google Ads
Escrita

Create App Deep Link Asset

Create an app deep link asset for App ads

Google Ads
Escrita

Create Asset Group

Add an asset group to an existing Performance Max campaign

Google Ads
Escrita

Create Bidding Strategy

Create a portfolio bidding strategy (Target CPA, Target ROAS, Maximize Conversions or Maximize Conversion Value) that campaigns share

Google Ads
Escrita

Create Campaign

Create a new campaign (always created as PAUSED)

Google Ads
Escrita

Create Conversion Action

Create a conversion action to track valuable user actions

Google Ads
Escrita

Create Display Campaign

Create a Display campaign with ad group and responsive display ad in one atomic request

Google Ads
Escrita

Create Dsa Campaign

Create a Dynamic Search Ads (DSA) Search campaign (always created as PAUSED)

Google Ads
Escrita

Create Dynamic Search Ad

Create a Dynamic Search Ad in a DSA ad group (always created as PAUSED)

Google Ads
Escrita

Create Page Feed

Create a DSA page feed (AssetSet of type PAGE_FEED) with page URLs and labels

Google Ads
Escrita

Create Performance Max Campaign

Create a Performance Max campaign with asset group in one atomic request

Google Ads
Escrita

Create Responsive Display Ad

Create a responsive display ad (always created as PAUSED)

Google Ads
Escrita

Create Responsive Search Ad

Create a responsive search ad (always created as PAUSED)

Google Ads
Escrita

Create Search Campaign

Create a new Search campaign (always created as PAUSED)

Google Ads
Escrita

Create User List

Create a new user list (remarketing audience) for Customer Match

Google Ads
Escrita

Create Youtube Video Asset

Create a reusable YouTube video asset by video ID

Google Ads
Leitura

Dsa Search Terms Report

Dynamic Search Ads search terms: headline and landing page served, clicks, cost, impressions and conversions

Google Ads
Leitura

Gaql

Execute a GAQL (Google Ads Query Language) query

Google Ads
Leitura

Generate Keyword Ideas

Generate keyword ideas from seed keywords or URL using Keyword Planner

Google Ads
Leitura

Get Account Info

Customer account information and settings

Google Ads
Leitura

Get Ad Group Bidding

Ad group bidding strategy information

Google Ads
Leitura

Get Ad Group Labels

Ad group label associations

Google Ads
Leitura

Get Ad Groups

Ad group performance data and configuration

Google Ads
Leitura

Get Ad Labels

Ad group ad label associations

Google Ads
Leitura

Get Ads

Ad creative performance data and policy information

Google Ads
Leitura

Get Audiences

Audience targeting and demographic performance data

Google Ads
Leitura

Get Campaign Bidding

Campaign bidding strategy configurations

Google Ads
Leitura

Get Campaign Budgets

Campaign budget configuration and recommendations

Google Ads
Leitura

Get Campaign Labels

Campaign label associations

Google Ads
Leitura

Get Campaigns

Campaign performance data and configuration

Google Ads
Leitura

Get Change History

Change status history for Google Ads entities

Google Ads
Leitura

Get Clicks

Click-level performance and location data

Google Ads
Leitura

Get Client Accounts

Customer client hierarchy and management information

Google Ads
Leitura

Get Criterion Labels

Ad group criterion label associations

Google Ads
Leitura

Get Customer Labels

Customer label associations

Google Ads
Leitura

Get Display Keywords

Display keyword targeting performance

Google Ads
Leitura

Get Geo Performance

Geographic and location-based performance data

Google Ads
Leitura

Get Keywords

Keyword performance data and statistics

Google Ads
Leitura

Get Labels

Label management and organization data

Google Ads
Leitura

Get Non Manager Accounts

Customer client non-manager accounts only

Google Ads
Leitura

Get Shopping Performance

Shopping campaign product-level performance data

Google Ads
Leitura

Get Topics

Topic targeting performance data

Google Ads
Leitura

Get User Interests

User interest categories and availability

Google Ads
Leitura

Get User Locations

User location-based performance data

Google Ads
Leitura

Keyword Performance Report

Keyword performance for a date range: status, first-page, first-position and top-of-page CPC estimates

Google Ads
Escrita

Link Asset Group Assets

Attach existing assets to a Performance Max asset group

Google Ads
Escrita

Link Page Feed To Campaign

Link a page-feed asset set to a DSA campaign (CampaignAssetSet)

Google Ads
Leitura

List Bidding Strategies

List portfolio bidding strategies with type, status, targets, bid limits and attached campaign counts

Google Ads
Leitura

List Conversion Actions

List conversion actions (id, name, type, category, status); pass conversion_action_id for one with its tag snippets

Google Ads
Escrita

Pause Ad

Pause an individual ad

Google Ads
Escrita

Pause Ad Group

Pause an ad group

Google Ads
Escrita

Remove Customer List Members

Remove members from a Customer Match user list

Google Ads
Escrita

Remove Keywords

Remove keywords from an ad group

Google Ads
Escrita

Remove Negative Keywords

Remove negative keywords at campaign or ad group level

Google Ads
Escrita

Resume Ad

Resume (enable) a paused ad

Google Ads
Escrita

Resume Ad Group

Resume (enable) a paused ad group

Google Ads
Leitura

Search Terms Report

Search terms that triggered ads: match type, clicks, cost, impressions and conversions

Google Ads
Escrita

Set Asset Group Listing Filters

Choose which Merchant Center products a Performance Max asset group advertises

Google Ads
Escrita

Set Campaign Device Targeting

Target or exclude a device for a whole campaign, including Demand Gen

Google Ads
Escrita

Set Device Bid Modifier

Set bid adjustment for a specific device type on an ad group

Google Ads
Leitura

Suggest Geo Targets

Search for geo target constants by name (city, postal code, region) to get IDs for location targeting

Google Ads
Escrita

Unlink Asset Group Assets

Detach assets from a Performance Max asset group

Google Ads
Escrita

Update Ad

Update an ad's status (enabled, paused, removed)

Google Ads
Escrita

Update Ad Group

Update an ad group: name, bids, targets, rotation, URL settings, or status (enabled, paused, removed)

Google Ads
Escrita

Update App Ad

Update an existing App ad's inline text and referenced assets

Google Ads
Escrita

Update Asset Group

Update a Performance Max asset group: name, landing pages, or status (enabled, paused, removed)

Google Ads
Escrita

Update Asset Group Signals

Add or remove audience and search theme signals on an existing asset group

Google Ads
Escrita

Update Bidding Strategy

Update a portfolio bidding strategy: name, target, bid limits, or remove it

Google Ads
Escrita

Update Campaign

Update a campaign: name, dates, budget, bid targets, URL settings, or status (enabled, paused, removed)

Google Ads
Escrita

Update Campaign Targeting

Add or remove the locations and languages a campaign targets

Google Ads
Escrita

Update Conversion Action

Update an existing conversion action's settings

Google Ads
Escrita

Update Keywords

Update existing keywords (status, bids)

Google Ads
Escrita

Update Responsive Search Ad

Update an existing responsive search ad's headlines, descriptions, or URLs

Google Ads
Escrita

Upload Click Conversions

Upload offline click conversions (Enhanced Conversions for Leads)

Google Ads
Escrita

Upload Customer List

Upload members to a Customer Match user list (remarketing audience)

Google Ads
Escrita

Upload Image Asset

Upload an image asset from a URL to Google Ads

Google Ads
Escrita

Upload Media Bundle Asset

Upload an HTML5 media bundle asset from a ZIP URL

Overview

What you can do with the Google Ads MCP

O MCP server do Google Ads liga a tua conta do Google Ads diretamente ao Claude AI. Em vez de exportares dados ou criares relatórios manualmente, podes fazer perguntas ao Claude sobre as tuas campanhas em linguagem corrente.

ClaudeGoogle AdsAcme StoreRead-only
Ask about your Google Ads account…
01Análise de Desempenho

Análise de Desempenho

Pede ao Claude para analisar o desempenho das campanhas, identificar as que têm melhores resultados e sinalizar anúncios com fraco desempenho.

See all Google Ads actions
ClaudeGoogle AdsAcme StoreRead-only
Ask about your Google Ads account…
02Monitorização de Orçamento

Monitorização de Orçamento

Acompanha o ritmo do orçamento e as tendências de gasto e recebe alertas quando as campanhas gastam acima ou abaixo do previsto.

See all Google Ads actions
ClaudeGoogle AdsAcme StoreRead-only
Ask about your Google Ads account…
03Pesquisa de Palavras-Chave

Pesquisa de Palavras-Chave

Analisa o desempenho das palavras-chave, encontra oportunidades de palavras-chave negativas e identifica termos de pesquisa com alta conversão.

See all Google Ads actions
99
actions
one server URL
37
read actions
reports, audits, research
62
write actions
create, update, manage
Setup

How to connect the Google Ads MCP server

Add the server URL to your AI client, then sign in with your InsightfulPipe account to authorize access. The server is hosted, so there is nothing to install.

MCP server URL

https://google-ads.insightfulmcp.com/

Connect Google Ads to Claude

Fastest: add InsightfulPipe from the Claude Directory

One click connects the full InsightfulPipe MCP with all your connected accounts. To add a server scoped to Google Ads only, follow the steps below.

Open Claude Directory

Or add the Google Ads server manually:

  1. 01
    Copy the server URL:
    https://google-ads.insightfulmcp.com/
  2. 02
    Open Claude connector settings (Customize > Connectors), click + and then Add custom connector.
  3. 03
    Paste the URL and click Add.
  4. 04
    Click Connect, then click Authorize access in the browser.

Start a new chat, click +, open Connectors and turn the connector on to use it.

The Free plan can add one custom connector. On Team and Enterprise plans, an Owner first adds it under Organization settings > Connectors, then each member clicks Connect in Customize > Connectors.

Watch the setup tutorial

Playbook

Prompts and skills that run on the Google Ads MCP

Copy a prompt into any connected client, or install a Claude skill that chains the actions for you.

Prompt

“Qual é o meu ROAS do Google Ads nos últimos 30 dias?”

Obtém o retorno global do investimento publicitário de todas as campanhas

Skill

Google Ads A/B Test Designer

Claude skill that designs Google Ads A/B tests with a hypothesis, sample size, test duration and success criteria before you change ads, bids or pages.

Prompt

“Que campanhas estão a gastar abaixo do orçamento este mês?”

Identifica campanhas com gasto abaixo do previsto que precisam de atenção

Skill

Ad Copy Performance Ranker

Claude skill that ranks Google Ads responsive search ads by CTR and conversion rate, finds winning headline patterns and flags weak ads to rewrite.

Prompt

“Mostra-me as 10 palavras-chave com mais conversões”

Encontra as tuas palavras-chave com melhor desempenho

Skill

Bid Strategy Auditor

Claude skill that checks whether your Google Ads bid strategy fits your conversion volume, compares it with alternatives and recommends when to switch.

Prompt

“Compara o CPA entre campanhas de marca e sem marca”

Analisa a eficiência entre tipos de campanha

Skill

Budget Allocation Optimizer

Claude skill that uses marginal CPA analysis to show how much Google Ads budget to move between campaigns and the expected impact of each change.

Prompt

“Que pesquisas ativaram os meus anúncios ontem?”

Revê o relatório de termos de pesquisa em busca de oportunidades de otimização

TEM DÚVIDAS?

Frequently asked questions

Um MCP server do Google Ads liga a tua conta do Google Ads ao Claude AI através do Model Context Protocol (MCP). Assim, o Claude pode consultar diretamente os dados das tuas campanhas, e podes fazer perguntas sobre desempenho, orçamentos, palavras-chave e conversões em linguagem natural, em vez de navegares pela interface do Google Ads.

Pronto para ligar os seus dados?

Junte-se a centenas de agências e marcas que utilizam a InsightfulPipe para ligar dados de marketing à AI.

Comece hoje um teste.