Is this the official TikTok Ads MCP server?

No. TikTok offers its own TikTok for Business MCP Server. InsightfulPipe is an independent, hosted MCP server that connects to the TikTok API for Business. InsightfulPipe is not affiliated with TikTok.

How is it different from the TikTok for Business MCP Server?

TikTok's server exposes around 400 TikTok API for Business tools and connects only TikTok Ads. InsightfulPipe offers a smaller set of TikTok actions together with Google Ads, Meta Ads, GA4 and 40+ other MCP servers under one sign-in, plus per-account action controls, Read-only connections and team access.

Which AI assistants does it work with?

Any AI client that supports remote MCP servers. The setup guide on this page covers Claude, ChatGPT, Claude Code, Cursor, Gemini CLI and Codex. You can also work with the same connected advertisers from the terminal with the InsightfulPipe CLI.

Is there a Claude connector for TikTok Ads?

Yes. In Claude, add https://tiktok-ads.insightfulmcp.com/ as a custom connector and authorize your InsightfulPipe account. You can also add InsightfulPipe from the Claude Directory, which connects all of your linked accounts at once.

Can I use the TikTok Ads MCP server with ChatGPT?

Yes. Add the server URL as a custom connector in ChatGPT Developer mode, or add InsightfulPipe from the ChatGPT app directory to connect all of your linked accounts. Developer mode availability depends on your ChatGPT plan.

What TikTok Ads data can my AI access?

Campaign, ad group and ad settings, advertiser account details, and the integrated report at advertiser, campaign, ad group and ad level with metrics such as spend, impressions, clicks, conversions and video views, plus age and gender breakdowns. GMV Max campaigns, sessions, linked TikTok Shops and the GMV Max report are available too, along with bid recommendations and targeting search.

Which ad types does reporting cover?

It covers auction ads, including In-Feed and Spark Ads, plus GMV Max campaigns for TikTok Shop through TikTok's dedicated GMV Max report. Reservation buys such as TopView and Branded Effects are not included.

Can I manage multiple TikTok advertisers?

Yes. When you sign in with TikTok for Business, InsightfulPipe lists the advertisers you can access and you choose which ones to connect. Each connected advertiser counts as one connection on your plan, and team members with restricted access only get read actions on the advertisers granted to them.

How does authentication work?

You connect TikTok Ads to InsightfulPipe with TikTok for Business OAuth and choose Read-only or Read & Write access. Your AI client then signs in to the MCP server with your InsightfulPipe account and receives an InsightfulPipe access token, not your TikTok login. You can disconnect an advertiser in InsightfulPipe at any time.

What can't the TikTok Ads MCP server do?

It does not report on reservation buys such as TopView, and it cannot see data your TikTok user has no permission for. Some catalog, audience and Business Center actions also need the matching permissions on your TikTok account. Campaign changes follow TikTok API for Business rules, so anything the API does not support is not available here either.

How much does the TikTok Ads MCP server cost?

The TikTok Ads MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month with a 7-day free trial. See insightfulpipe.com/pricing for current plans.

TikTok Ads MCPAdvertising124 actions

TikTok Ads MCP Server

Let your AI agents run TikTok Ads for you, safely.

A hosted TikTok Ads MCP server for Claude, ChatGPT, Cursor and CLI agents. Paste one server URL into your AI client to use its 124 actions. There is nothing to install.

Enable or disable every action, per account. Block your agent from doing dangerous actions.
Ask in plain English. Create campaigns, pull reports, find insights and take action in TikTok Ads.
124 read and write actions. Every TikTok Ads task your agent needs, from reporting to campaign management.
Built for teams. Invite your team and share one connected account.

Start free trial View all 124 actions

Works with

ChatGPT

Claude

Claude Code

Codex

Gemini CLI

Cursor

Mistral

OpenClaw

HermesPerplexityGrokn8nWindsurfVS CodeZed

ChatGPT

connected to TikTok Ads MCP

Online

Actions

Available Actions

124 actions available to automate your TikTok Ads workflows.

124 actions

Write

Ad Create

Create a new ad (created in DISABLE status for safety). Creative fields are passed at the top level or nested under 'creatives'.

Write

Ad Image Upload

Upload an image for use in ad creatives.

Write

Ad Status Update

Enable, disable, or delete ads in batch.

Write

Ad Update

Update an existing ad's creative or settings. Creative fields are passed at the top level or nested under 'creatives'.

Write

Ad Video Upload

Upload a video for use in ad creatives.

Write

Adgroup Create

Create a new ad group (created in DISABLE status for safety).

Write

Adgroup Status Update

Enable, disable, or delete ad groups in batch.

Write

Adgroup Update

Update an existing ad group's settings.

Read

Adgroups Metadata

Returns ad group configuration including targeting, bidding, and schedule settings.

Read

Ads Metadata

Returns full ad entity metadata for the specified advertiser.

Write

Advertiser Update

Update advertiser account settings (company name, address, etc.).

Read

Advertisers Metadata

Returns Business Center advertiser account details (accepts advertiser_id or advertiser_ids list).

Write

App Create

Write

App Update

Update a registered mobile app's settings.

Write

Bc Advertiser Create

Create a new advertiser under a Business Center.

Write

Bc Asset Admin Delete

Remove admin permissions for an asset.

Write

Bc Asset Assign

Assign assets (ad accounts, pixels, etc.) to BC members or partners.

Write

Bc Asset Group Create

Create an asset group in the Business Center.

Write

Bc Asset Group Delete

Delete an asset group.

Write

Bc Asset Group Update

Update an asset group.

Write

Bc Asset Unassign

Unassign assets from BC members or partners.

Write

Bc Billing Group Create

Create a billing group in the Business Center.

Write

Bc Billing Group Update

Update a billing group.

Write

Bc Image Upload

Upload an image to the Business Center asset library.

Write

Bc Member Delete

Remove a member from the Business Center.

Write

Bc Member Invite

Invite a member to the Business Center.

Write

Bc Member Update

Update a Business Center member's role.

Write

Bc Partner Add

Add a partner Business Center.

Write

Bc Partner Asset Delete

Remove asset sharing with a partner.

Write

Bc Partner Delete

Remove a partner Business Center.

Write

Bc Pixel Link Update

Update pixel link settings in the Business Center.

Write

Bc Pixel Transfer

Transfer pixel ownership between advertisers.

Write

Bc Transfer

Transfer funds between Business Center and advertiser accounts.

Write

Blockedword Create

Create blocked words for comment filtering.

Write

Blockedword Delete

Delete blocked words.

Write

Blockedword Task Create

Create a bulk blocked word management task.

Write

Blockedword Update

Update blocked words for comment filtering.

Write

Campaign Create

Create a new campaign (created in DISABLE status for safety).

Write

Campaign Gmv Max Create

Create a GMV Max campaign for TikTok Shop (created in DISABLE status for safety).

Read

Campaign Gmv Max Info

Returns the full configuration of one GMV Max campaign, including its store_id.

Write

Campaign Gmv Max Session Create

Create a GMV Max session campaign (created in DISABLE status for safety).

Write

Campaign Gmv Max Session Delete

Delete a GMV Max session campaign.

Read

Campaign Gmv Max Session Get

Returns the details of up to 20 max delivery or creative boost sessions.

Read

Campaign Gmv Max Session List

Lists the max delivery and creative boost sessions inside a Product GMV Max campaign.

Write

Campaign Gmv Max Session Update

Update a GMV Max session campaign.

Write

Campaign Gmv Max Update

Update a GMV Max campaign.

Write

Campaign Status Update

Enable, disable, or delete campaigns in batch.

Write

Campaign Update

Update an existing campaign's settings (name, budget, etc.).

Read

Campaigns Metadata

Returns campaign level settings including objective, budget, and schedule.

Write

Catalog Capitalize

Capitalize catalog product titles.

Write

Catalog Create

Create a product catalog.

Write

Catalog Delete

Delete a product catalog.

Write

Catalog Eventsource Bind

Bind an event source (pixel/app) to a catalog.

Write

Catalog Eventsource Unbind

Unbind an event source from a catalog.

Write

Catalog Feed Create

Create a product feed for a catalog.

Write

Catalog Feed Delete

Delete a product feed.

Write

Catalog Feed Update

Update a product feed.

Write

Catalog Product Delete

Delete products from a catalog.

Write

Catalog Product File

Upload a product file to a catalog.

Write

Catalog Set Delete

Delete a product set from a catalog.

Write

Catalog Set Update

Update a product set in a catalog.

Write

Catalog Update

Update a product catalog's settings.

Write

Catalog Video Delete

Delete a video from a catalog.

Write

Comment Delete

Delete comments on ads.

Write

Comment Post

Post a reply to a comment on an ad.

Write

Comment Status Update

Hide or unhide comments on ads.

Write

Comment Task Create

Create a bulk comment management task.

Write

Creative Asset Delete

Delete creative assets (images/videos).

Write

Creative Asset Share

Share creative assets with other advertisers.

Write

Creative Image Edit

Edit a creative image (crop, resize, etc.).

Write

Creative Portfolio Create

Create a creative portfolio (instant page, etc.).

Write

Creative Shareable Link Create

Create a shareable link for creative preview.

Write

Creative Smart Text Generate

Generate smart text suggestions for ad creatives.

Write

Custom Audience Apply

Apply a custom audience to ad groups.

Write

Custom Audience Create

Create a custom audience from customer file or engagement data.

Write

Custom Audience Delete

Delete custom audiences.

Write

Custom Audience File Upload

Upload a customer file for custom audience creation.

Write

Custom Audience Lookalike Create

Create a lookalike audience based on an existing custom audience.

Write

Custom Audience Lookalike Update

Update a lookalike audience.

Write

Custom Audience Rule Create

Create a rule-based custom audience.

Write

Custom Audience Share

Share a custom audience with other advertisers.

Write

Custom Audience Share Cancel

Cancel sharing of a custom audience.

Write

Custom Audience Update

Update an existing custom audience.

Read

Gmv Max Campaigns

Lists GMV Max campaigns. TikTok requires filtering.gmv_max_promotion_types on every call.

Write

Gmv Max Exclusive Authorization Create

Create exclusive authorization for GMV Max campaigns.

Read

Gmv Max Report

GMV Max campaign performance (cost, orders, gross revenue, ROI, product/video/LIVE breakdowns). GMV Max campaigns report here, through TikTok's dedicated GMV Max report, not through integrated_report_basic.

Read

Gmv Max Store List

Lists the TikTok Shops linked to the advertiser. Use a store whose is_gmv_max_available is true as store_ids for gmv_max_report.

Write

Identity Create

Create a legacy Custom Identity (CUSTOMIZED_USER) where TikTok still allows it.

Read

Integrated Report Basic

Primary BASIC reporting endpoint. Supports advertiser, campaign, ad group, and ad level views. TikTok enforces a maximum of four dimensions per request.

Write

Offline Create

Create an offline event set for offline conversion tracking.

Write

Offline Delete

Delete an offline event set.

Write

Offline Update

Update an offline event set.

Write

Optimizer Rule Batch Bind

Bind automated rules to entities in batch.

Write

Optimizer Rule Create

Create an automated optimization rule.

Write

Optimizer Rule Update

Update an automated optimization rule.

Write

Pangle Block List Update

Update the Pangle block list for the advertiser.

Write

Pixel Batch

Send pixel events in batch (server-to-server conversion tracking).

Write

Pixel Create

Create a TikTok pixel for conversion tracking.

Write

Pixel Event Create

Create a pixel event for tracking specific conversions.

Write

Pixel Event Delete

Delete pixel events.

Write

Pixel Event Update

Update a pixel event.

Write

Pixel Track

Send a single pixel event (server-to-server conversion tracking).

Write

Pixel Update

Update a TikTok pixel's settings.

Write

Playable Delete

Delete a playable ad creative.

Write

Playable Save

Save a playable ad creative after upload.

Write

Playable Upload

Upload a playable ad creative.

Write

Saved Audience Create

Create a saved audience with predefined targeting.

Write

Saved Audience Delete

Delete saved audiences.

Write

Smart Plus Ad Appeal

Appeal a rejected Smart+ ad.

Write

Smart Plus Ad Create

Create a Smart+ ad (created in DISABLE status for safety).

Write

Smart Plus Ad Material Status Update

Update material status for Smart+ ads.

Write

Smart Plus Ad Status Update

Enable, disable, or delete Smart+ ads in batch.

Write

Smart Plus Ad Update

Update a Smart+ ad.

Write

Smart Plus Adgroup Create

Create a Smart+ ad group (created in DISABLE status for safety).

Write

Smart Plus Adgroup Status Update

Enable, disable, or delete Smart+ ad groups in batch.

Write

Smart Plus Adgroup Update

Update a Smart+ ad group.

Write

Smart Plus Campaign Create

Create a Smart+ automated campaign (created in DISABLE status for safety).

Write

Smart Plus Campaign Status Update

Enable, disable, or delete Smart+ campaigns in batch.

Write

Smart Plus Campaign Update

Update a Smart+ campaign's settings.

Write

Term Confirm

Confirm TikTok terms of service.

Read

Tool Bid Recommend

Get bid recommendations for an ad group based on targeting and objective.

Read

Tool Targeting Category Recommend

Get recommended targeting categories based on advertiser vertical.

Read

Tool Targeting Info

Get detailed targeting info (location names, ISP info, etc.). When scene is GEO, placements is required.

Read

Tool Targeting Search

Search for targeting options by keyword (geo locations, zip codes, etc.).

Compare

TikTok Ads MCP servers compared: hosted vs official

TikTok offers its own hosted TikTok for Business MCP Server. It is a good fit if you only run TikTok and want TikTok's full API tool set. InsightfulPipe is a hosted alternative for teams that manage TikTok alongside other ad platforms and want account-level controls.

What you operate	InsightfulPipe MCP server	TikTok for Business MCP Server (TikTok)
Hosting	Hosted by InsightfulPipe: paste one URL	Hosted by TikTok on business-api.tiktok.com
Setup	Sign in with TikTok for Business and choose advertisers	Connect an MCP-compatible agent; TikTok says no developer credential or API key management is required
Tools	124 actions: reports, GMV Max, campaigns, ad groups, ads, audiences, pixels, catalogs and Business Center	Around 400 tools, or around 40 core tools loaded first with the rest discovered on demand
Read or write	Read and write: 109 of the 124 actions are write actions	Read and write, including campaign creation
Safety controls	Per-account action controls, Read-only connections, delete actions off by default, new campaigns disabled	Not described on the TikTok overview pages we reviewed
Other platforms	Google Ads, Meta Ads, GA4 and 40+ more MCP servers, plus a CLI	TikTok Ads only
Price	Included in plans from $29.99/month, with a 7-day free trial	No price listed on TikTok's pages

Overview

What you can do with the TikTok Ads MCP

The InsightfulPipe TikTok Ads MCP server is a hosted Model Context Protocol server that connects your TikTok advertiser accounts to AI assistants such as Claude, ChatGPT, Cursor, Claude Code, Gemini CLI and Codex. You sign in with TikTok for Business, choose the advertisers to connect and paste one server URL into your AI client.

Claude

Acme StoreRead-only

Ask about your TikTok Ads account…

01Ask for any campaign report

Ask for any campaign report

Get spend, impressions, clicks, conversions and video completion by campaign, ad group or ad in plain English, with age and gender breakdowns when you need them.

See all TikTok Ads actions

Claude

Acme StoreRead-only

Ask about your TikTok Ads account…

02Track GMV Max for TikTok Shop

Track GMV Max for TikTok Shop

Pull cost, orders, gross revenue and ROI for GMV Max campaigns, with product, video and LIVE breakdowns from the GMV Max report.

See all TikTok Ads actions

Claude

Acme StoreRead-only

Ask about your TikTok Ads account…

03Build campaigns that start disabled

Build campaigns that start disabled

Create campaigns, ad groups and ads, including Smart+ campaigns, and review everything in TikTok Ads Manager before it spends.

See all TikTok Ads actions

124

actions

one server URL

read actions

reports, audits, research

109

write actions

create, update, manage

Setup

How to connect the TikTok Ads MCP server

Add the server URL to your AI client, then sign in with your InsightfulPipe account to authorize access. The server is hosted, so there is nothing to install.

MCP server URL

https://tiktok-ads.insightfulmcp.com/

Connect TikTok Ads to Claude

Fastest: add InsightfulPipe from the Claude Directory

One click connects the full InsightfulPipe MCP with all your connected accounts. To add a server scoped to TikTok Ads only, follow the steps below.

Open Claude Directory

Or add the TikTok Ads server manually:

01
Copy the server URL:
```
https://tiktok-ads.insightfulmcp.com/
```
02
Open Claude connector settings (Customize > Connectors), click + and then Add custom connector.
03
Paste the URL and click Add.
04
Click Connect, then click Authorize access in the browser.

Start a new chat, click +, open Connectors and turn the connector on to use it.

The Free plan can add one custom connector. On Team and Enterprise plans, an Owner first adds it under Organization settings > Connectors, then each member clicks Connect in Customize > Connectors.

Connect TikTok Ads to ChatGPT

Fastest: add InsightfulPipe from the ChatGPT app directory

One click connects the full InsightfulPipe MCP with all your connected accounts. To add a server scoped to TikTok Ads only, follow the steps below.

Open in ChatGPT

Or add the TikTok Ads server manually. Custom MCP servers need ChatGPT's Developer mode, which OpenAI offers on Plus, Pro, Business, Enterprise and Education accounts on the web.

01
Copy the server URL:
```
https://tiktok-ads.insightfulmcp.com/
```
02
In ChatGPT, open Settings → Security and login and turn on Developer mode.
03
Go to ChatGPT Plugins and select the + button.
04
Enter a name, paste the URL under Connection and create the connection.
05
When the sign-in opens, click Authorize access in the browser.
06
In a new chat, choose Developer mode from the + menu and select the app. Select it again in each new chat.

See OpenAI's Developer mode guide.

Connect TikTok Ads to Claude Code

Add the server:

claude mcp add --transport http tiktok-ads-mcp https://tiktok-ads.insightfulmcp.com/

02
In Claude Code, run /mcp, select tiktok-ads-mcp and choose Authenticate.
03
Sign in to InsightfulPipe in the browser window and click Authorize access.

Connect TikTok Ads to Cursor

01
Add the TikTok Ads MCP server to Cursor, or add it to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):
```
{
  "mcpServers": {
    "tiktok-ads-mcp": {
      "url": "https://tiktok-ads.insightfulmcp.com/"
    }
  }
}
```
02
The server shows Needs authentication. Click Connect, then Open.
03
Sign in to InsightfulPipe and click Authorize access.

Connect TikTok Ads to Gemini CLI

Add the server:

gemini mcp add --transport http tiktok-ads-mcp https://tiktok-ads.insightfulmcp.com/

02
In Gemini CLI, run /mcp auth tiktok-ads-mcp.
03
Sign in to InsightfulPipe in the browser window and click Authorize access.

Connect TikTok Ads to Codex CLI

Using the Codex app? Add InsightfulPipe from the OpenAI app directory

The listed app connects the full InsightfulPipe MCP with all your connected accounts, in both ChatGPT and Codex.

Open the app listing

01
Add the server. When Codex detects OAuth support, it starts sign-in right away:
```
codex mcp add tiktok-ads-mcp --url https://tiktok-ads.insightfulmcp.com/
```
02
A browser window opens. Sign in to InsightfulPipe and click Authorize access. If no browser opens, run codex mcp login tiktok-ads-mcp.

Watch the setup tutorial

Works everywhere

Bring TikTok Ads into the AI tools you already use

One hosted server URL, any MCP-compatible client. Pick yours to see the setup steps, or paste the URL into anything that speaks MCP.

Playbook

Prompts and skills that run on the TikTok Ads MCP

Copy a prompt into any connected client, or install a Claude skill that chains the actions for you.

Prompt

“What was my spend, CPA and conversion count by campaign over the last 14 days?”

Runs the integrated report at campaign level

View prompt

Skill

Creative Fatigue Detector

Claude skill that scores creative fatigue from CTR decay, frequency and CPM trends, then estimates remaining lifespan and when to refresh each ad.

Download View skill

Prompt

“Which ads had the lowest video completion rate last week?”

Compares ad-level video metrics

View prompt

Skill

Social Ads Budget Allocator

Claude skill that compares efficiency across Meta, TikTok, LinkedIn, Pinterest, X and Snapchat ads and recommends how to reallocate social budget.

Download View skill

Prompt

“Break down last month's conversions by age and gender”

Uses an audience breakdown of the report

View prompt

Skill

Cross-Platform Budget Allocator

Claude skill that splits ad budget across Google, Meta, TikTok, LinkedIn and Microsoft Ads using marginal returns, constraints and scenarios.

Download View skill

Prompt

“Show gross revenue and ROI for my GMV Max campaigns this month”

Reads the GMV Max report for TikTok Shop

View prompt

Skill

TikTok Ads Analyzer

Claude skill that analyzes TikTok Ads performance: hook rates, creative categories, Spark Ads, audiences and a TikTok-specific optimization roadmap.

Download View skill

Prompt

“Suggest a bid for this ad group's targeting and objective”

Gets TikTok bid recommendations

View prompt

Browse the prompt library All Claude skills

HAVE QUESTIONS?

Frequently asked questions

A TikTok Ads MCP server connects TikTok Ads to AI assistants through the Model Context Protocol (MCP), an open standard for giving AI tools access to data and actions. Once connected, you can ask Claude, ChatGPT or Cursor about campaign performance and ask it to make changes, instead of clicking through TikTok Ads Manager.

Yes, on advertisers connected with Read & Write access. It can create and update campaigns, ad groups and ads, including Smart+ and GMV Max campaigns, upload images and videos, manage custom, lookalike and saved audiences, pixels, offline event sets, catalogs, automated rules, ad comments and Business Center members and assets. New campaigns, ad groups, Smart+ and GMV Max campaigns are created disabled.

You control the risk. You can connect advertisers as Read-only, and on Read & Write advertisers owners, admins and operators choose exactly which actions your AI can use. Disabled actions are hidden from the AI and blocked. Delete actions, such as deleting audiences, catalogs or comments, stay off by default. The status update actions can enable or delete campaigns, ad groups and ads, and Business Center actions include fund transfers and member invites; these are regular write actions, so turn them off for any advertiser where agents should not use them.