Google Analytics 4 MCP Server

Connect Google Analytics 4 to Claude

Or add the Google Analytics 4 server manually:

1. 01
   Copy the server URL:

   https://google-analytics.insightfulmcp.com/

2. 02
   Open Claude connector settings (Customize > Connectors), click + and then Add custom connector.
3. 03
   Paste the URL and click Add.
4. 04
   Click Connect, then click Authorize access in the browser.

Start a new chat, click +, open Connectors and turn the connector on to use it.

The Free plan can add one custom connector. On Team and Enterprise plans, an Owner first adds it under Organization settings > Connectors, then each member clicks Connect in Customize > Connectors.

Connect Google Analytics 4 to ChatGPT

Or add the Google Analytics 4 server manually. Custom MCP servers need ChatGPT's Developer mode, which OpenAI offers on Plus, Pro, Business, Enterprise and Education accounts on the web.

1. 01
   Copy the server URL:

   https://google-analytics.insightfulmcp.com/

2. 02
   In ChatGPT, open Settings → Security and login and turn on Developer mode.
3. 03
   Go to ChatGPT Plugins and select the + button.
4. 04
   Enter a name, paste the URL under Connection and create the connection.
5. 05
   When the sign-in opens, click Authorize access in the browser.
6. 06
   In a new chat, choose Developer mode from the + menu and select the app. Select it again in each new chat.

See OpenAI's Developer mode guide.

Connect Google Analytics 4 to Claude Code

1. 01
   Add the server:

   claude mcp add --transport http google-analytics-mcp https://google-analytics.insightfulmcp.com/

2. 02
   In Claude Code, run /mcp, select google-analytics-mcp and choose Authenticate.
3. 03
   Sign in to InsightfulPipe in the browser window and click Authorize access.

Connect Google Analytics 4 to Cursor

1. 01
   Add the Google Analytics 4 MCP server to Cursor, or add it to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

   {
     "mcpServers": {
       "google-analytics-mcp": {
         "url": "https://google-analytics.insightfulmcp.com/"
       }
     }
   }

2. 02
   The server shows Needs authentication. Click Connect, then Open.
3. 03
   Sign in to InsightfulPipe and click Authorize access.

Connect Google Analytics 4 to Gemini CLI

1. 01
   Add the server:

   gemini mcp add --transport http google-analytics-mcp https://google-analytics.insightfulmcp.com/

2. 02
   In Gemini CLI, run /mcp auth google-analytics-mcp.
3. 03
   Sign in to InsightfulPipe in the browser window and click Authorize access.

Connect Google Analytics 4 to Codex CLI

1. 01
   Add the server. When Codex detects OAuth support, it starts sign-in right away:

   codex mcp add google-analytics-mcp --url https://google-analytics.insightfulmcp.com/

2. 02
   A browser window opens. Sign in to InsightfulPipe and click Authorize access. If no browser opens, run codex mcp login google-analytics-mcp.