Skill Category

Marketing Claude Skills

The Marketing category covers the work around your ads: brand voice and copywriting, positioning and competitor research, SEO audits and programmatic SEO, landing page and pricing page audits, email sequences, newsletters, social content and funnel analysis.

22 Marketing skills

ad-landing-page-match-scorer
$ cat SKILL.md

Ad to Landing Page Match Scorer

Claude skill that scores every active ad against its landing page on headline, offer, keywords, visuals and audience, plus speed and mobile, with fixes.

@marketing[sample-data-included]
$ _view skill โ†’
brand-voice
$ cat SKILL.md

Brand Voice

Claude skill that builds your brand voice and tone guide and messaging house from live ads, posts and pages, and runs a website copy audit across key pages.

@marketing[sample-data-included]
$ _view skill โ†’
buyer-persona-builder
$ cat SKILL.md

Buyer Persona Builder

Claude skill that builds buyer personas and an ICP from live data, writes customer interview questions and runs voice of customer analysis on feedback.

@marketing[sample-data-included]
$ _view skill โ†’
competitor-ad-research
$ cat SKILL.md

Competitor Ad Research

Claude skill that reads competitors' live ads in the Meta, Google, Microsoft and LinkedIn ad libraries and maps their offers, hooks, landing pages and formats.

@marketing[sample-data-included]
$ _view skill โ†’
competitor-swot-analyzer
$ cat SKILL.md

Competitor SWOT Analyzer

Claude skill for competitor SWOT and competitor monitoring: live search, pricing, ads and launch data, a battlecard, vs-page angles and weekly change reports.

@marketing[sample-data-included]
$ _view skill โ†’
competitor-website-teardown
$ cat SKILL.md

Competitor Website Teardown

Claude skill that compares competitor websites with yours on live data: search traffic by page type, pricing pages, mobile speed and YouTube output.

@marketing[sample-data-included]
$ _view skill โ†’
content-calendar-scheduler
$ cat SKILL.md

Content Calendar Builder and Scheduler

Claude skill that checks your social queue, finds your best posting times, plans a social media holidays calendar and schedules posts on approval.

@marketing[sample-data-included]
$ _view skill โ†’
content-performance-analyst
$ cat SKILL.md

Content Performance Analyst

Claude skill that analyses blog, social and email content on live data, builds the monthly social media report and measures your content marketing ROI.

@marketing[sample-data-included]
$ _view skill โ†’
copywriting
$ cat SKILL.md

Copywriting

Claude skill for conversion copywriting from live data: buyers' words, winning ad lines, competitor claims, review mining and AI drafts made to sound human.

@marketing[sample-data-included]
$ _view skill โ†’
cross-channel-attribution-analyst
$ cat SKILL.md

Cross-Channel Attribution Analyst

Claude skill that compares first-touch and last-click credit in GA4, maps openers and closers, prices each paid channel and finds undervalued channels.

@marketing[sample-data-included]
$ _view skill โ†’
email-sequence-builder
$ cat SKILL.md

Email Sequence Builder

Claude skill that reads Klaviyo or Mailchimp, then writes welcome, cart, win-back, back in stock and replenishment emails, plus subject lines and preview text.

@marketing[sample-data-included]
$ _view skill โ†’
funnel-dropoff-diagnostician
$ cat SKILL.md

Funnel Drop-off Diagnostician

Claude skill that builds your funnel from live GA4 and ad data, finds the steps losing the most people, diagnoses likely causes and ranks fixes by impact.

@marketing[sample-data-included]
$ _view skill โ†’
klaviyo-flow-auditor
$ cat SKILL.md

Klaviyo Flow Auditor

Claude skill for Klaviyo and Mailchimp: an email marketing audit, abandoned cart recovery rate from store orders, and missing flows sized from your own traffic.

@marketing[sample-data-included]
$ _view skill โ†’
landing-page-auditor
$ cat SKILL.md

Landing Page Auditor

Claude skill that audits a landing page on live GA4, Search Console and ads data, scores 7 conversion pillars, checks it on mobile and ranks the fixes.

@marketing[sample-data-included]
$ _view skill โ†’
marketing-psychology
$ cat SKILL.md

Marketing Psychology

Claude skill that tests persuasion principles on your live ads and landing pages: social proof, loss framing, urgency, pricing psychology and an ethics check.

@marketing[sample-data-included]
$ _view skill โ†’
newsletter
$ cat SKILL.md

Newsletter

Claude skill that writes email newsletters from your posts and past clicks, plans how to start a newsletter, and prices sponsor slots from your own clicks.

@marketing[sample-data-included]
$ _view skill โ†’
pricing-page-auditor
$ cat SKILL.md

Pricing Page Auditor

Claude skill that audits your pricing page on live GA4 behaviour plus tiers, anchoring, trust, FAQ and CTAs, with fixes and tests to lift plan sign-ups.

@marketing[sample-data-included]
$ _view skill โ†’
programmatic-seo
$ cat SKILL.md

Programmatic SEO

Claude skill for programmatic SEO: tests demand for every permutation on live data, reads SERPs and rival templates, then writes a page template.

@marketing[sample-data-included]
$ _view skill โ†’
retargeting-sequence-designer
$ cat SKILL.md

Retargeting Sequence Designer

Claude skill that sizes retargeting pools from GA4, grades your Meta funnel, and plans LinkedIn, TikTok and Pinterest retargeting with caps and exclusions.

@marketing[sample-data-included]
$ _view skill โ†’
seo-audit
$ cat SKILL.md

SEO Audit

Claude skill that audits your site's SEO on live Search Console, Bing, PageSpeed and GA4 data, ranks fixes by impressions, and runs an E-E-A-T review.

@marketing[sample-data-included]
$ _view skill โ†’
social-content
$ cat SKILL.md

Social Content

Claude skill that plans, writes and checks organic social posts from your own results: captions, Reel scripts, Instagram hashtag research and a post checker.

@marketing[sample-data-included]
$ _view skill โ†’
usp-extractor
$ cat SKILL.md

USP Extractor

Claude skill that finds your unique selling proposition from your ads, search terms, pages and competitors, writes the USP, then runs message testing on it.

@marketing[sample-data-included]
$ _view skill โ†’

About Marketing Claude skills

The Marketing category covers the work around your ads: brand voice and copywriting, positioning and competitor research, SEO audits and programmatic SEO, landing page and pricing page audits, email sequences, newsletters, social content and funnel analysis.

Most of these skills work from what you share with Claude. Some are stronger with live data: SEO Audit with Google Search Console, Crawler and PageSpeed Insights, landing page skills with Crawler and Screenshot, and funnel and attribution skills with Google Analytics.

Related prompts

Marketing Skills FAQ

Common questions about Marketing skills and how to use them with Claude.

Yes. SEO Audit runs a prioritized audit from crawlability to authority, and Programmatic SEO plans pages at scale. Connect Google Search Console, Crawler and PageSpeed Insights MCP servers for real data.

Yes. Brand Voice produces a voice and tone document with pillars, a tone matrix and style rules that Claude can follow when writing copy.

Yes. Every Marketing skill downloads as a ZIP from its page without an InsightfulPipe account. Running skills on live data through InsightfulPipe MCP servers needs a plan. Plans start at $29.99/month, and every plan includes a trial.

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