Marketing Claude Skills
18 Marketing skills
Ad to Landing Page Match Scorer
Claude skill that scores how well your ads match their landing pages on headline, offer, keywords, visuals and audience, with fixes for each gap.
Brand Voice
Claude skill that defines your brand voice, tone and style rules, with voice pillars, a tone matrix and before-and-after examples for every channel.
Competitor SWOT Analyzer
Claude skill that analyzes competitors' positioning, messaging, pricing, trust signals and weaknesses, then builds a SWOT matrix and battlecard.
Copywriting
Claude skill for conversion copywriting: customer research, headlines, leads, PAS and BAB frameworks, CTAs and objection handling for any asset.
Cross-Channel Attribution Analyst
Claude skill that analyzes customer journeys across channels, compares attribution models and finds undervalued and overvalued channels.
Email Sequence Builder
Claude skill that designs email sequences with timing, subject lines, preview text and full copy for welcome, nurture, cart and win-back flows.
Funnel Drop-off Diagnostician
Claude skill that maps your conversion funnel, finds the steps losing the most users, diagnoses likely causes and ranks fixes by impact.
Landing Page Auditor
Claude skill that audits a landing page on clarity, relevance, value, trust, urgency, friction and design, then ranks fixes and rewrites copy.
Marketing Psychology
Claude skill that applies behavioral science to marketing: mental models, cognitive biases, persuasion principles and pricing psychology.
Meta Ads Audience Auditor
Claude skill that audits Meta Ads audiences for saturation, overlap, quality, custom audience coverage and lookalike setup, with fixes ranked by impact.
Newsletter
Claude skill that plans and drafts email newsletters in nine formats, from curated roundups to stories and analysis, with subject line patterns.
Post-Click Experience Auditor
Claude skill that audits the path from ad click to conversion: message match, page speed, mobile experience, conversion path, trust and objections.
Pricing Page Auditor
Claude skill that audits SaaS pricing pages on tiers, anchoring, feature gating, trust, urgency and CTAs, with fixes to lift plan upgrades.
Programmatic SEO
Claude skill for programmatic SEO: validate search demand, pick one of 15 page playbooks, source data, design templates and avoid thin content.
Retargeting Sequence Designer
Claude skill that designs retargeting ad sequences by behavior and funnel stage, with messaging, creative direction, frequency caps and exclusions.
SEO Audit
Claude skill for SEO audits: crawlability, indexation, Core Web Vitals, on-page SEO, content and authority, prioritized by traffic impact.
Social Content
Claude skill for organic social media content on LinkedIn, X, Instagram and TikTok: content pillars, hooks, post templates and repurposing.
USP Extractor
Claude skill that finds and writes your unique selling proposition from product, customer and competitor information, with messaging angles.
About Marketing Claude skills
The Marketing category covers the work around your ads: brand voice and copywriting, positioning and competitor research, SEO audits and programmatic SEO, landing page and pricing page audits, email sequences, newsletters, social content and funnel analysis.
Most of these skills work from what you share with Claude. Some are stronger with live data: SEO Audit with Google Search Console, Crawler and PageSpeed Insights, landing page skills with Crawler and Screenshot, and funnel and attribution skills with Google Analytics.
Related prompts
Marketing Skills FAQ
Common questions about Marketing skills and how to use them with Claude.
Yes. SEO Audit runs a prioritized audit from crawlability to authority, and Programmatic SEO plans pages at scale. Connect Google Search Console, Crawler and PageSpeed Insights MCP servers for real data.
Yes. Brand Voice produces a voice and tone document with pillars, a tone matrix and style rules that Claude can follow when writing copy.
Yes. Every Marketing skill downloads as a ZIP from its page without an InsightfulPipe account. Running skills on live data through InsightfulPipe MCP servers needs a plan. Plans start at $29.99/month with a 7-day free trial.