Skill Category

Marketing Claude Skills

The Marketing category covers the work around your ads: brand voice and copywriting, positioning and competitor research, SEO audits and programmatic SEO, landing page and pricing page audits, email sequences, newsletters, social content and funnel analysis.

18 Marketing skills

ad-landing-page-match-scorer
$ cat SKILL.md

Ad to Landing Page Match Scorer

Claude skill that scores every active ad against its landing page on headline, offer, keywords, visuals and audience, plus speed and mobile, with fixes.

@marketing[sample-data-included]
$ _view skill โ†’
brand-voice
$ cat SKILL.md

Brand Voice

Claude skill that builds your brand voice and tone guide and a messaging house from your live ads, posts and pages, then checks and rewrites off-voice copy.

@marketing[sample-data-included]
$ _view skill โ†’
competitor-swot-analyzer
$ cat SKILL.md

Competitor SWOT Analyzer

Claude skill that pulls competitors' search footprint, positioning, pricing, proof and launches on live data, then builds a SWOT, battlecard and vs-page angles.

@marketing[sample-data-included]
$ _view skill โ†’
copywriting
$ cat SKILL.md

Copywriting

Claude skill for conversion copywriting from live data: buyers' search words, winning ad lines and competitor claims, a 10-point copy review, then new copy.

@marketing[sample-data-included]
$ _view skill โ†’
cross-channel-attribution-analyst
$ cat SKILL.md

Cross-Channel Attribution Analyst

Claude skill that analyzes customer journeys across channels, compares attribution models and finds undervalued and overvalued channels.

@marketing
$ _view skill โ†’
email-sequence-builder
$ cat SKILL.md

Email Sequence Builder

Claude skill that reads Klaviyo or Mailchimp, then writes welcome, nurture, onboarding, cart and win-back sequences with timing, subject lines and full copy.

@marketing[sample-data-included]
$ _view skill โ†’
funnel-dropoff-diagnostician
$ cat SKILL.md

Funnel Drop-off Diagnostician

Claude skill that builds your funnel from live GA4 and ad data, finds the steps losing the most people, diagnoses likely causes and ranks fixes by impact.

@marketing[sample-data-included]
$ _view skill โ†’
landing-page-auditor
$ cat SKILL.md

Landing Page Auditor

Claude skill that audits a landing page on live GA4, Search Console and ads data, scores 7 conversion pillars, checks it on mobile and ranks the fixes.

@marketing[sample-data-included]
$ _view skill โ†’
marketing-psychology
$ cat SKILL.md

Marketing Psychology

Claude skill that tests persuasion principles on your live ads and landing pages: social proof, loss framing, urgency, pricing psychology and an ethics check.

@marketing[sample-data-included]
$ _view skill โ†’
meta-ads-audience-auditor
$ cat SKILL.md

Meta Ads Audience Auditor

Claude skill that audits Meta Ads audiences for saturation, overlap, quality, custom audience coverage and lookalike setup, with fixes ranked by impact.

@marketing
$ _view skill โ†’
newsletter
$ cat SKILL.md

Newsletter

Claude skill that drafts email newsletters from your latest posts and past issue clicks in nine formats, plus ideas, reviews, list growth and email courses.

@marketing[sample-data-included]
$ _view skill โ†’
post-click-experience-auditor
$ cat SKILL.md

Post-Click Experience Auditor

Claude skill that audits the path from ad click to conversion: message match, page speed, mobile experience, conversion path, trust and objections.

@marketing
$ _view skill โ†’
pricing-page-auditor
$ cat SKILL.md

Pricing Page Auditor

Claude skill that audits your pricing page on live GA4 behaviour plus tiers, anchoring, trust, FAQ and CTAs, with fixes and tests to lift plan sign-ups.

@marketing[sample-data-included]
$ _view skill โ†’
programmatic-seo
$ cat SKILL.md

Programmatic SEO

Claude skill for programmatic SEO: tests demand for every permutation on live data, reads SERPs and rival templates, then writes a page template.

@marketing[sample-data-included]
$ _view skill โ†’
retargeting-sequence-designer
$ cat SKILL.md

Retargeting Sequence Designer

Claude skill that designs retargeting ad sequences by behavior and funnel stage, with messaging, creative direction, frequency caps and exclusions.

@marketing
$ _view skill โ†’
seo-audit
$ cat SKILL.md

SEO Audit

Claude skill for SEO audits: crawlability, indexation, Core Web Vitals, on-page SEO, content and authority, prioritized by traffic impact.

@marketing
$ _view skill โ†’
social-content
$ cat SKILL.md

Social Content

Claude skill that plans and writes organic social posts from your own results: pillars, hooks, captions, Reel scripts and a two-week plan per network.

@marketing[sample-data-included]
$ _view skill โ†’
usp-extractor
$ cat SKILL.md

USP Extractor

Claude skill that finds your unique selling proposition from your ads, search terms, pages and competitors, then writes the USP, ad lines and claims to drop.

@marketing[sample-data-included]
$ _view skill โ†’

About Marketing Claude skills

The Marketing category covers the work around your ads: brand voice and copywriting, positioning and competitor research, SEO audits and programmatic SEO, landing page and pricing page audits, email sequences, newsletters, social content and funnel analysis.

Most of these skills work from what you share with Claude. Some are stronger with live data: SEO Audit with Google Search Console, Crawler and PageSpeed Insights, landing page skills with Crawler and Screenshot, and funnel and attribution skills with Google Analytics.

Related prompts

Marketing Skills FAQ

Common questions about Marketing skills and how to use them with Claude.

Yes. SEO Audit runs a prioritized audit from crawlability to authority, and Programmatic SEO plans pages at scale. Connect Google Search Console, Crawler and PageSpeed Insights MCP servers for real data.

Yes. Brand Voice produces a voice and tone document with pillars, a tone matrix and style rules that Claude can follow when writing copy.

Yes. Every Marketing skill downloads as a ZIP from its page without an InsightfulPipe account. Running skills on live data through InsightfulPipe MCP servers needs a plan. Plans start at $29.99/month, and every plan includes a trial.

Ready to connect your data?

Join hundreds of agencies and brands using InsightfulPipe to connect marketing data to AI.

Start a trial today.