Skill Category

Google Ads Claude Skills

These Google Ads skills cover the recurring work of a PPC account: mining search terms, adding negative keywords, analyzing keywords and Quality Score, auditing bid strategies, reallocating budget, checking pacing, analyzing Performance Max and writing weekly and monthly reports.

21 Google Ads skills

ad-copy-performance-ranker
$ cat SKILL.md

Ad Copy Performance Ranker

Claude skill that ranks Google Ads responsive search ads and each headline and description by clicks and conversions, and flags weak lines to rewrite.

@google-ads[sample-data-included]
$ _view skill โ†’
bid-strategy-auditor
$ cat SKILL.md

Bid Strategy Auditor

Claude skill that audits Google Ads bid strategies, sets up value based bidding from your close rates or margins, and writes data exclusions.

@google-ads[sample-data-included]
$ _view skill โ†’
budget-allocation-optimizer
$ cat SKILL.md

Budget Allocation Optimizer

Claude skill that uses marginal CPA and Google's budget simulations to show how much Google Ads budget to move between campaigns, and what each move buys.

@google-ads[sample-data-included]
$ _view skill โ†’
display-video-demand-gen-auditor
$ cat SKILL.md

Display, YouTube and Demand Gen Auditor

Claude skill that audits Google Display, YouTube and Demand Gen campaigns, builds a placement exclusion list and reports video view rates.

@google-ads[sample-data-included]
$ _view skill โ†’
geo-performance-optimizer
$ cat SKILL.md

Geo Performance Optimizer

Claude skill that grades Google Ads locations, devices and hours against each campaign's own CPA and recommends only changes your bid strategy uses.

@google-ads[sample-data-included]
$ _view skill โ†’
google-ad-grants-manager
$ cat SKILL.md

Google Ad Grants Manager

Claude skill for Google Ad Grants compliance: checks the 5% CTR rule, keyword, sitelink, geo and conversion rules, then plans how to use more of the grant.

@google-ads[sample-data-included]
$ _view skill โ†’
google-ads-account-audit
$ cat SKILL.md

Google Ads Account Audit

Claude skill that audits a Google Ads account on live data: tracking, wasted spend, Quality Score, ads, bidding and budgets, with fixes ranked by dollars.

@google-ads[sample-data-included]
$ _view skill โ†’
google-ads-audience-analyzer
$ cat SKILL.md

Google Ads Audience Analyzer

Claude skill that reviews Google Ads audience segments, remarketing list sizes, Customer Match and age, gender and income results on live data.

@google-ads[sample-data-included]
$ _view skill โ†’
google-ads-campaign-builder
$ cat SKILL.md

Google Ads Campaign Builder

Claude skill for Google Ads: builds Search campaigns, does keyword research and budget forecasts, and moves a Smart campaign to a Search campaign.

@google-ads[sample-data-included]
$ _view skill โ†’
google-ads-weekly-brief
$ cat SKILL.md

Google Ads Weekly Brief

Claude skill that turns live Google Ads data into a weekly client brief, plus a 90-day change history review: who changed what and whether it worked.

@google-ads[sample-data-included]
$ _view skill โ†’
impression-share-analyst
$ cat SKILL.md

Impression Share Analyst

Claude skill that shows where Google Ads campaigns lose impression share, budget or rank, and monitors competitors bidding on your brand name weekly.

@google-ads[sample-data-included]
$ _view skill โ†’
keyword-performance-analyzer
$ cat SKILL.md

Keyword Performance Analyzer

Claude skill that analyzes Google Ads keywords from live data: wasted spend, Quality Score, profit per keyword, duplicates, match types and low volume.

@google-ads[sample-data-included]
$ _view skill โ†’
month-end-report-generator
$ cat SKILL.md

Month-End Report Generator

Claude skill that pulls a month of Google Ads data and writes the report: summary, graded goals, campaigns, insights, changes, next steps and a QBR outline.

@google-ads[sample-data-included]
$ _view skill โ†’
negative-keyword-implementer
$ cat SKILL.md

Negative Keyword Implementer

Claude skill that finds Google Ads negative keyword conflicts, builds negative keyword lists from search terms or for new campaigns, and adds them on your yes.

@google-ads[sample-data-included]
$ _view skill โ†’
pmax-asset-group-analyzer
$ cat SKILL.md

PMax Asset Group Analyzer

Claude skill that reviews Google Performance Max on live data: asset groups, assets, search themes, signals, search terms and channel mix, with ranked fixes.

@google-ads[sample-data-included]
$ _view skill โ†’
quality-score-fixer
$ cat SKILL.md

Quality Score Fixer

Claude skill that finds why Google Ads Quality Score is low: expected CTR, ad relevance or landing page, plus ad strength, pins and broken final URLs.

@google-ads[sample-data-included]
$ _view skill โ†’
rsa-ad-copy-writer
$ cat SKILL.md

Responsive Search Ad Copy Writer

Claude skill that writes Google Ads RSA headlines and descriptions from your converting keywords, plus keyword insertion, ad customizers and PMax assets.

@google-ads[sample-data-included]
$ _view skill โ†’
scaling-roadmap-builder
$ cat SKILL.md

Scaling Roadmap Builder

Claude skill that builds a phased plan to scale Google Ads spend from live data: readiness, budget headroom, keyword expansion, milestones and pause triggers.

@google-ads[sample-data-included]
$ _view skill โ†’
search-term-gold-miner
$ cat SKILL.md

Search Term Gold Miner

Claude skill that mines live Google Ads search terms for wasted spend, safe negatives, n-gram patterns and converting queries to add as exact keywords.

@google-ads[sample-data-included]
$ _view skill โ†’
shopping-feed-optimizer
$ cat SKILL.md

Shopping Feed Optimizer

Claude skill that audits Google Shopping and Meta catalog product feeds: titles, images, attributes, pricing, custom labels and disapprovals.

@google-ads
$ _view skill โ†’
spend-pacing-monitor
$ cat SKILL.md

Spend Pacing Monitor

Claude skill that checks Google Ads spend against your monthly budget on live data, projects month-end spend and drafts daily budget changes to land on target.

@google-ads[sample-data-included]
$ _view skill โ†’

About Google Ads Claude skills

These Google Ads skills cover the recurring work of a PPC account: mining search terms, adding negative keywords, analyzing keywords and Quality Score, auditing bid strategies, reallocating budget, checking pacing, analyzing Performance Max and writing weekly and monthly reports.

Connect the Google Ads MCP server and Claude can run the GAQL queries these skills describe, such as search_term_view and keyword_view, on your own accounts. Negative Keyword Implementer is the one skill here built to make changes, and it asks before every write.

Related prompts

Google Ads Skills FAQ

Common questions about Google Ads skills and how to use them with Claude.

Search Term Gold Miner is a good first run because wasted search term spend shows up in almost every account. Follow it with Negative Keyword Implementer and Keyword Performance Analyzer.

They can. With the Google Ads MCP server connected, Claude runs GAQL queries through the gaql action. Without it, paste exports from the Google Ads interface.

Yes. Every Google Ads skill downloads as a ZIP from its page without an InsightfulPipe account. Running skills on live data through InsightfulPipe MCP servers needs a plan. Plans start at $29.99/month, and every plan includes a trial.

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