Google Ads Claude Skills
14 Google Ads skills
Google Ads A/B Test Designer
Claude skill that designs Google Ads A/B tests with a hypothesis, sample size, test duration and success criteria before you change ads, bids or pages.
Ad Copy Performance Ranker
Claude skill that ranks Google Ads responsive search ads by CTR and conversion rate, finds winning headline patterns and flags weak ads to rewrite.
Bid Strategy Auditor
Claude skill that checks whether your Google Ads bid strategy fits your conversion volume, compares it with alternatives and recommends when to switch.
Budget Allocation Optimizer
Claude skill that uses marginal CPA analysis to show how much Google Ads budget to move between campaigns and the expected impact of each change.
Geo Performance Optimizer
Claude skill that ranks Google Ads locations by CPA, finds locations wasting spend and recommends location bid adjustments and expansion targets.
Google Ads Weekly Brief
Claude skill that turns a week of Google Ads data into a short client or stakeholder report with a scorecard, what changed, wins, concerns and next steps.
Keyword Performance Analyzer
Claude skill that analyzes Google Ads keywords from live data: Quality Score costs, keywords wasting spend, match type health and bid changes.
Month-End Report Generator
Claude skill that writes a monthly Google Ads report with an executive summary, goal tracking, campaign analysis, insights and next month's plan.
Negative Keyword Implementer
Claude skill that adds negative keywords to Google Ads campaigns or ad groups through the MCP server, with a conflict check and your confirmation first.
PMax Asset Group Analyzer
Claude skill that analyzes Google Performance Max asset groups, asset ratings, search themes, audience signals and channel mix to find what to fix.
Scaling Roadmap Builder
Claude skill that builds a phased plan to scale Google Ads spend with budget milestones, testing priorities, risks and success criteria per phase.
Search Term Gold Miner
Claude skill that reviews Google Ads search terms to find wasted spend, negative keyword gaps and converting queries to add as keywords.
Shopping Feed Optimizer
Claude skill that audits Google Shopping and Meta catalog product feeds: titles, images, attributes, pricing, custom labels and disapprovals.
Spend Pacing Monitor
Claude skill that tracks Google Ads spend against a monthly budget, projects month-end spend and recommends daily budget changes to land on target.
About Google Ads Claude skills
These Google Ads skills cover the recurring work of a PPC account: mining search terms, adding negative keywords, analyzing keywords and Quality Score, auditing bid strategies, reallocating budget, checking pacing, analyzing Performance Max and writing weekly and monthly reports.
Connect the Google Ads MCP server and Claude can run the GAQL queries these skills describe, such as search_term_view and keyword_view, on your own accounts. Negative Keyword Implementer is the one skill here built to make changes, and it asks before every write.
Related prompts
Google Ads Skills FAQ
Common questions about Google Ads skills and how to use them with Claude.
Search Term Gold Miner is a good first run because wasted search term spend shows up in almost every account. Follow it with Negative Keyword Implementer and Keyword Performance Analyzer.
They can. With the Google Ads MCP server connected, Claude runs GAQL queries through the gaql action. Without it, paste exports from the Google Ads interface.
Yes. Every Google Ads skill downloads as a ZIP from its page without an InsightfulPipe account. Running skills on live data through InsightfulPipe MCP servers needs a plan. Plans start at $29.99/month with a 7-day free trial.