Google Analytics 4
Google Analytics 4 MCPAnalítica62 actions

MCP Server de Google Analytics 4

Let your AI agents run Google Analytics 4 for you, safely.

  • Enable or disable every action, per account. Block your agent from doing dangerous actions.

  • Ask in plain English. Pull reports, find insights and take action in Google Analytics 4.

  • 62 read and write actions. Every Google Analytics 4 task your agent needs, from reporting to making changes.

  • Built for teams. Invite your team and share one connected account.

Funciona con
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Google Analytics 4
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connected to Google Analytics 4 MCP
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Actions

Acciones disponibles

62 acciones disponibles para automatizar tus flujos de trabajo en Google Analytics 4 de principio a fin.

62 actions

Google Analytics 4
Escritura

Acknowledge User Data Collection

Attest the User Data Collection acknowledgement on a property, which GA4 requires before Measurement Protocol secrets can be created.

Google Analytics 4
Escritura

Archive Audience

Archive an audience so it stops collecting members.

Google Analytics 4
Escritura

Archive Custom Dimension

Archive a GA4 custom dimension (frees a slot; not a hard delete).

Google Analytics 4
Escritura

Archive Custom Metric

Archive a GA4 custom metric (frees a slot; not a hard delete).

Google Analytics 4
Escritura

Create Audience

Create an audience from a set of filter clauses.

Google Analytics 4
Escritura

Create Bigquery Link

Link a GA4 property to a BigQuery project for raw event export.

Google Analytics 4
Escritura

Create Channel Group

Create a custom channel group from grouping rules.

Google Analytics 4
Escritura

Create Custom Dimension

Create a GA4 custom dimension from an event parameter.

Google Analytics 4
Escritura

Create Custom Metric

Create a GA4 custom metric from an event parameter.

Google Analytics 4
Escritura

Create Data Stream

Create a web, Android or iOS data stream on a GA4 property.

Google Analytics 4
Escritura

Create Google Ads Link

Link a Google Ads account to a GA4 property.

Google Analytics 4
Escritura

Create Key Event

Create a GA4 key event (conversion) for an event name.

Google Analytics 4
Escritura

Create Measurement Protocol Secret

Create a Measurement Protocol secret so server-side events can be sent to a stream.

Google Analytics 4
Escritura

Create Property

Create a new GA4 property under an account.

Google Analytics 4
Escritura

Delete Bigquery Link

Remove a BigQuery export link.

Google Analytics 4
Escritura

Delete Channel Group

Delete a custom channel group.

Google Analytics 4
Escritura

Delete Data Stream

Delete a data stream from a GA4 property.

Google Analytics 4
Escritura

Delete Google Ads Link

Unlink a Google Ads account from a GA4 property.

Google Analytics 4
Escritura

Delete Key Event

Delete a GA4 key event (conversion).

Google Analytics 4
Escritura

Delete Measurement Protocol Secret

Delete a Measurement Protocol secret, revoking server-side sends that use it.

Google Analytics 4
Escritura

Delete Property

Soft-delete (trash) the connected GA4 property.

Google Analytics 4
Lectura

Ecommerce

E-commerce performance data including transactions, revenue, and product metrics

Google Analytics 4
Lectura

Events

Event tracking data including event names, counts, and user engagement

Google Analytics 4
Lectura

Geo

Geographic performance data including country, region, city, and language

Google Analytics 4
Lectura

Get Audience

Get one audience, including its filter clauses.

Google Analytics 4
Lectura

Get Bigquery Link

Get one BigQuery export link.

Google Analytics 4
Lectura

Get Channel Group

Get one channel group, including its grouping rules.

Google Analytics 4
Lectura

Get Custom Dimension

Get a single GA4 custom dimension by id.

Google Analytics 4
Lectura

Get Custom Metric

Get a single GA4 custom metric by id.

Google Analytics 4
Lectura

Get Data Retention Settings

Read a GA4 property's event and user data retention settings.

Google Analytics 4
Lectura

Get Data Stream

Fetch one data stream, including its Measurement ID.

Google Analytics 4
Lectura

Get Enhanced Measurement Settings

Read the enhanced measurement settings of a web data stream.

Google Analytics 4
Lectura

Get Key Event

Get a single GA4 key event by id.

Google Analytics 4
Escritura

Get Measurement Protocol Secret

Get one Measurement Protocol secret, including its secret value.

Google Analytics 4
Lectura

Get Property

Fetch a GA4 property's settings (name, time zone, currency, industry).

Google Analytics 4
Lectura

Get Report

Execute GA4 runReport with arbitrary metrics and dimensions.

Google Analytics 4
Escritura

List Accounts

List the GA4 accounts this connection can administer.

Google Analytics 4
Lectura

List Audiences

List the audiences on a property.

Google Analytics 4
Lectura

List Bigquery Links

List the BigQuery export links on a property.

Google Analytics 4
Lectura

List Channel Groups

List the channel groups on a property.

Google Analytics 4
Lectura

List Custom Dimensions

List the GA4 custom dimensions on a property.

Google Analytics 4
Lectura

List Custom Metrics

List the GA4 custom metrics on a property.

Google Analytics 4
Lectura

List Data Streams

List a GA4 property's data streams (web, Android, iOS).

Google Analytics 4
Lectura

List Google Ads Links

List the Google Ads accounts linked to a GA4 property.

Google Analytics 4
Lectura

List Key Events

List the GA4 key events (conversions) on a property.

Google Analytics 4
Escritura

List Measurement Protocol Secrets

List the Measurement Protocol secrets on a data stream.

Google Analytics 4
Lectura

Pages

Page-level performance data including views, engagement, and user behavior

Google Analytics 4
Lectura

Tech

Technology breakdown data including browser, device, OS, and platform

Google Analytics 4
Lectura

Traffic Sources

Traffic acquisition data including source, medium, campaign, and channel groupings

Google Analytics 4
Escritura

Update Audience

Rename an audience or change its description.

Google Analytics 4
Escritura

Update Bigquery Link

Change what a BigQuery export link exports.

Google Analytics 4
Escritura

Update Channel Group

Change a channel group's name, description, rules, or primary flag.

Google Analytics 4
Escritura

Update Custom Dimension

Update a GA4 custom dimension's display name / description.

Google Analytics 4
Escritura

Update Custom Metric

Update a GA4 custom metric's display name / description.

Google Analytics 4
Escritura

Update Data Retention Settings

Set how long a GA4 property retains event and user data.

Google Analytics 4
Escritura

Update Data Stream

Update a data stream's display name or default URI.

Google Analytics 4
Escritura

Update Enhanced Measurement Settings

Turn enhanced measurement events (scrolls, outbound clicks, site search, video, downloads) on or off.

Google Analytics 4
Escritura

Update Google Ads Link

Update a Google Ads link's personalized-advertising setting.

Google Analytics 4
Escritura

Update Key Event

Update a GA4 key event's counting method or default value.

Google Analytics 4
Escritura

Update Measurement Protocol Secret

Rename a Measurement Protocol secret.

Google Analytics 4
Escritura

Update Property

Update a GA4 property's display name, time zone, currency or industry.

Google Analytics 4
Lectura

User Demographics

User demographic data including age, gender, interests, and user type

Overview

What you can do with the Google Analytics 4 MCP

El MCP server de Google Analytics 4 conecta tus propiedades de GA4 directamente con Claude AI. Olvídate de la compleja interfaz de GA4 y hazle a Claude preguntas sobre las analíticas de tu web y tu app en lenguaje corriente.

ClaudeGoogle Analytics 4Acme StoreRead-only
Ask about your Google Analytics 4 account…
01Análisis de tráfico

Análisis de tráfico

Descubre de dónde viene tu tráfico, qué canales rinden mejor y cómo evoluciona el tráfico a lo largo del tiempo.

See all Google Analytics 4 actions
ClaudeGoogle Analytics 4Acme StoreRead-only
Ask about your Google Analytics 4 account…
02Seguimiento de conversiones

Seguimiento de conversiones

Analiza las tasas de conversión, identifica los puntos de abandono y compara el rendimiento de conversión entre segmentos.

See all Google Analytics 4 actions
ClaudeGoogle Analytics 4Acme StoreRead-only
Ask about your Google Analytics 4 account…
03Comportamiento de los usuarios

Comportamiento de los usuarios

Explora cómo navegan los usuarios por tu sitio, qué páginas los enganchan y por dónde abandonan.

See all Google Analytics 4 actions
62
actions
one server URL
26
read actions
reports, audits, research
36
write actions
create, update, manage
Setup

How to connect the Google Analytics 4 MCP server

Add the server URL to your AI client, then sign in with your InsightfulPipe account to authorize access. The server is hosted, so there is nothing to install.

MCP server URL

https://google-analytics.insightfulmcp.com/

Connect Google Analytics 4 to Claude

Fastest: add InsightfulPipe from the Claude Directory

One click connects the full InsightfulPipe MCP with all your connected accounts. To add a server scoped to Google Analytics 4 only, follow the steps below.

Open Claude Directory

Or add the Google Analytics 4 server manually:

  1. 01
    Copy the server URL:
    https://google-analytics.insightfulmcp.com/
  2. 02
    Open Claude connector settings (Customize > Connectors), click + and then Add custom connector.
  3. 03
    Paste the URL and click Add.
  4. 04
    Click Connect, then click Authorize access in the browser.

Start a new chat, click +, open Connectors and turn the connector on to use it.

The Free plan can add one custom connector. On Team and Enterprise plans, an Owner first adds it under Organization settings > Connectors, then each member clicks Connect in Customize > Connectors.

Watch the setup tutorial

Playbook

Prompts and skills that run on the Google Analytics 4 MCP

Copy a prompt into any connected client, or install a Claude skill that chains the actions for you.

Prompt

“¿Cuántas sesiones tuvimos la semana pasada en comparación con la anterior?”

Comparación rápida de tráfico

Skill

Onboarding CRO

Claude skill that improves post-signup onboarding: defines your activation metric, picks onboarding patterns and plans behavior-triggered emails.

Prompt

“¿Cuáles son las principales fuentes de tráfico por conversiones este mes?”

Identifica los canales con mejor rendimiento

Skill

Page CRO

Claude skill that diagnoses why a landing page, homepage, pricing or feature page is not converting and prioritizes fixes with the ICE framework.

Prompt

“Muéstrame la tasa de conversión por tipo de dispositivo”

Compara el rendimiento en móvil y escritorio

Skill

Signup Flow CRO

Claude skill that optimizes signup and registration flows: fields, social sign-in, email verification, page design and the path to activation.

Prompt

“¿Qué páginas de destino tienen la tasa de rebote más alta?”

Encuentra las páginas que necesitan optimización

Skill

Cross-Channel Attribution Analyst

Claude skill that analyzes customer journeys across channels, compares attribution models and finds undervalued and overvalued channels.

Prompt

“¿Cuál es el recorrido del usuario desde la página de inicio hasta la compra?”

Comprende las rutas de conversión

¿TIENES PREGUNTAS?

Frequently asked questions

Un MCP server de Google Analytics conecta tu propiedad de GA4 con Claude AI mediante el Model Context Protocol. Así puedes hacerle a Claude preguntas sobre las analíticas de tu web, tráfico, conversiones, comportamiento de los usuarios, sin navegar por la interfaz de GA4 ni crear informes.

¿Listo para conectar tus datos?

Únete a cientos de agencias y marcas que usan InsightfulPipe para conectar sus datos de marketing a la AI.

Empieza hoy tu prueba.