Is this Google's official Google Analytics MCP server?

No. Google publishes an experimental, open-source Google Analytics MCP server that runs locally and is read-only. InsightfulPipe is an independent hosted server built on the Google Analytics Data and Admin APIs, and is not affiliated with Google.

How is it different from Google's official GA4 MCP server?

Google's server runs on your computer, needs a Google Cloud project with the Analytics APIs enabled and local credentials, and can only read data, though it does include realtime and funnel reports. InsightfulPipe is hosted, needs only a Google sign-in, adds property management actions and per-account controls, and connects your other marketing platforms through the same account.

Which AI assistants does it work with?

Any AI client that supports remote MCP servers. The setup guide on this page covers Claude, ChatGPT, Claude Code, Cursor, Gemini CLI and Codex. You can also work with the same connected accounts from the terminal with the InsightfulPipe CLI.

What GA4 data can I query?

Any combination of dimensions and metrics the GA4 Data API supports, such as sessions, users, engagement rate, key events, revenue, source, medium, campaign, landing page, device, country and your custom dimensions, with filters, comparisons and date ranges.

Does it support realtime reports?

Not currently. Reports use the GA4 Data API's standard reporting, so the most recent data can take time to process. Use the Realtime report in GA4 for live activity.

Can it change my GA4 settings?

Only on properties connected with Read & Write access, and only with the actions you enable. It can manage key events, custom dimensions and metrics, audiences, channel groups, data streams, enhanced measurement, Google Ads and BigQuery links, and data retention. Deletes, archives and retention changes are classed as destructive and are off by default.

What happens if a property is deleted by mistake?

Deleting a property is off by default. If it is enabled and used, GA4 moves the property to its trash, where an administrator can restore it until Google deletes it permanently.

Can I connect multiple GA4 properties?

Yes. Pick several properties when you connect with Google. Each property counts as one connection on your plan.

Does it work with Universal Analytics?

No. Google has shut down Universal Analytics, and the server works with Google Analytics 4 properties only.

Is read-only access really read-only?

Yes. Properties connected as Read-only use Google's analytics.readonly scope, so write actions cannot be enabled for them. Measurement Protocol secrets are treated as sensitive and are not available on read-only connections either.

Is there a Claude connector for Google Analytics?

Yes. Add https://google-analytics.insightfulmcp.com/ as a custom connector in Claude, or add InsightfulPipe from the Claude Directory to connect all of your linked accounts.

How much does the GA4 MCP server cost?

The GA4 MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month with a 7-day free trial. See insightfulpipe.com/pricing for current plans.

Google Analytics 4 MCPAnalytics62 actions

GA4 MCP Server for Google Analytics

Let your AI agents run Google Analytics 4 for you, safely.

A hosted GA4 MCP server for Claude, ChatGPT, Cursor and CLI agents. Sign in with Google, paste one server URL, then run any Google Analytics 4 report and manage key events, custom dimensions and audiences. No Google Cloud project needed.

Enable or disable every action, per account. Block your agent from doing dangerous actions.
Ask in plain English. Pull reports, find insights and take action in Google Analytics 4.
62 read and write actions. Every Google Analytics 4 task your agent needs, from reporting to making changes.
Built for teams. Invite your team and share one connected account.

Start free trial View all 62 actions

Works with

ChatGPT

Claude

Claude Code

Codex

Gemini CLI

Cursor

Mistral

OpenClaw

HermesPerplexityGrokn8nWindsurfVS CodeZed

ChatGPT

connected to Google Analytics 4 MCP

Online

Actions

Available Actions

62 actions available to automate your Google Analytics 4 workflows.

62 actions

Write

Acknowledge User Data Collection

Attest the User Data Collection acknowledgement on a property, which GA4 requires before Measurement Protocol secrets can be created.

Write

Archive Audience

Archive an audience so it stops collecting members.

Write

Archive Custom Dimension

Archive a GA4 custom dimension (frees a slot; not a hard delete).

Write

Archive Custom Metric

Archive a GA4 custom metric (frees a slot; not a hard delete).

Write

Create Audience

Create an audience from a set of filter clauses.

Write

Create Bigquery Link

Link a GA4 property to a BigQuery project for raw event export.

Write

Create Channel Group

Create a custom channel group from grouping rules.

Write

Create Custom Dimension

Create a GA4 custom dimension from an event parameter.

Write

Create Custom Metric

Create a GA4 custom metric from an event parameter.

Write

Create Data Stream

Create a web, Android or iOS data stream on a GA4 property.

Write

Create Google Ads Link

Link a Google Ads account to a GA4 property.

Write

Create Key Event

Create a GA4 key event (conversion) for an event name.

Write

Create Measurement Protocol Secret

Create a Measurement Protocol secret so server-side events can be sent to a stream.

Write

Create Property

Create a new GA4 property under an account.

Write

Delete Bigquery Link

Remove a BigQuery export link.

Write

Delete Channel Group

Delete a custom channel group.

Write

Delete Data Stream

Delete a data stream from a GA4 property.

Write

Delete Google Ads Link

Unlink a Google Ads account from a GA4 property.

Write

Delete Key Event

Delete a GA4 key event (conversion).

Write

Delete Measurement Protocol Secret

Delete a Measurement Protocol secret, revoking server-side sends that use it.

Write

Delete Property

Soft-delete (trash) the connected GA4 property.

Read

Ecommerce

E-commerce performance data including transactions, revenue, and product metrics

Read

Events

Event tracking data including event names, counts, and user engagement

Read

Geo

Geographic performance data including country, region, city, and language

Read

Get Audience

Get one audience, including its filter clauses.

Read

Get Bigquery Link

Get one BigQuery export link.

Read

Get Channel Group

Get one channel group, including its grouping rules.

Read

Get Custom Dimension

Get a single GA4 custom dimension by id.

Read

Get Custom Metric

Get a single GA4 custom metric by id.

Read

Get Data Retention Settings

Read a GA4 property's event and user data retention settings.

Read

Get Data Stream

Fetch one data stream, including its Measurement ID.

Read

Get Enhanced Measurement Settings

Read the enhanced measurement settings of a web data stream.

Read

Get Key Event

Get a single GA4 key event by id.

Write

Get Measurement Protocol Secret

Get one Measurement Protocol secret, including its secret value.

Read

Get Property

Fetch a GA4 property's settings (name, time zone, currency, industry).

Read

Get Report

Execute GA4 runReport with arbitrary metrics and dimensions.

Write

List Accounts

List the GA4 accounts this connection can administer.

Read

List Audiences

List the audiences on a property.

Read

List Bigquery Links

List the BigQuery export links on a property.

Read

List Channel Groups

List the channel groups on a property.

Read

List Custom Dimensions

List the GA4 custom dimensions on a property.

Read

List Custom Metrics

List the GA4 custom metrics on a property.

Read

List Data Streams

List a GA4 property's data streams (web, Android, iOS).

Read

List Google Ads Links

List the Google Ads accounts linked to a GA4 property.

Read

List Key Events

List the GA4 key events (conversions) on a property.

Write

List Measurement Protocol Secrets

List the Measurement Protocol secrets on a data stream.

Read

Pages

Page-level performance data including views, engagement, and user behavior

Read

Tech

Technology breakdown data including browser, device, OS, and platform

Read

Traffic Sources

Traffic acquisition data including source, medium, campaign, and channel groupings

Write

Update Audience

Rename an audience or change its description.

Write

Update Bigquery Link

Change what a BigQuery export link exports.

Write

Update Channel Group

Change a channel group's name, description, rules, or primary flag.

Write

Update Custom Dimension

Update a GA4 custom dimension's display name / description.

Write

Update Custom Metric

Update a GA4 custom metric's display name / description.

Write

Update Data Retention Settings

Set how long a GA4 property retains event and user data.

Write

Update Data Stream

Update a data stream's display name or default URI.

Write

Update Enhanced Measurement Settings

Turn enhanced measurement events (scrolls, outbound clicks, site search, video, downloads) on or off.

Write

Update Google Ads Link

Update a Google Ads link's personalized-advertising setting.

Write

Update Key Event

Update a GA4 key event's counting method or default value.

Write

Update Measurement Protocol Secret

Rename a Measurement Protocol secret.

Write

Update Property

Update a GA4 property's display name, time zone, currency or industry.

Read

User Demographics

User demographic data including age, gender, interests, and user type

Compare

Google Analytics 4 MCP servers compared: hosted vs official

Google offers an experimental, open-source Google Analytics MCP server. It suits developers who want free, read-only access and are comfortable running it locally. InsightfulPipe is a hosted alternative with property management and team controls.

What you operate	InsightfulPipe MCP server	Google Analytics MCP (Google, experimental)
Hosting	Hosted by InsightfulPipe	Runs locally with pipx and Python 3.10+
Setup	Sign in with Google and pick properties	Google Cloud project with the Analytics Admin and Data APIs enabled, plus Application Default Credentials
Read or write	Read and write: 62 actions, 36 of them write	Read-only
Reports	Custom and ready-made standard reports (no realtime)	Standard, realtime, funnel and conversions reports
Property management	Key events, custom dimensions and metrics, audiences, channel groups, data streams, links and retention	Not available
Controls	Read-only connections, per-property action controls, destructive actions off by default	Local credentials with the analytics.readonly scope
Other platforms	Google Ads, Meta Ads, LinkedIn Ads and 40+ more MCP servers, plus a CLI	Google Analytics only
Price	Included in plans from $29.99/month, with a 7-day free trial	Free and open source (Apache-2.0)

Overview

What you can do with the Google Analytics 4 MCP

The InsightfulPipe GA4 MCP server is a hosted Model Context Protocol server for Google Analytics 4. Connect your GA4 properties with a Google sign-in, add the server URL to Claude, ChatGPT, Cursor, Claude Code, Gemini CLI or Codex, and ask about traffic, conversions and user behavior in plain English.

Claude

Acme StoreRead-only

Ask about your Google Analytics 4 account…

01Traffic and channel analysis

Traffic and channel analysis

See sessions, users and key events by source, medium, channel group and campaign, and how they trend over time.

See all Google Analytics 4 actions

Claude

Acme StoreRead-only

Ask about your Google Analytics 4 account…

02Content and landing pages

Content and landing pages

Find the pages that drive engagement and conversions, and the ones where visitors leave.

See all Google Analytics 4 actions

Claude

Acme StoreRead-only

Ask about your Google Analytics 4 account…

03Ecommerce reporting

Ecommerce reporting

Report on revenue, transactions, items and purchase behavior without building explorations.

See all Google Analytics 4 actions

62

actions

one server URL

26

read actions

reports, audits, research

36

write actions

create, update, manage

Setup

How to connect the Google Analytics 4 MCP server

Add the server URL to your AI client, then sign in with your InsightfulPipe account to authorize access. The server is hosted, so there is nothing to install.

MCP server URL

https://google-analytics.insightfulmcp.com/

Connect Google Analytics 4 to Claude

Fastest: add InsightfulPipe from the Claude Directory

One click connects the full InsightfulPipe MCP with all your connected accounts. To add a server scoped to Google Analytics 4 only, follow the steps below.

Open Claude Directory

Or add the Google Analytics 4 server manually:

01

Copy the server URL:

https://google-analytics.insightfulmcp.com/

02
Open Claude connector settings (Customize > Connectors), click + and then Add custom connector.
03
Paste the URL and click Add.
04
Click Connect, then click Authorize access in the browser.

Start a new chat, click +, open Connectors and turn the connector on to use it.

The Free plan can add one custom connector. On Team and Enterprise plans, an Owner first adds it under Organization settings > Connectors, then each member clicks Connect in Customize > Connectors.

Connect Google Analytics 4 to ChatGPT

Fastest: add InsightfulPipe from the ChatGPT app directory

One click connects the full InsightfulPipe MCP with all your connected accounts. To add a server scoped to Google Analytics 4 only, follow the steps below.

Open in ChatGPT

Or add the Google Analytics 4 server manually. Custom MCP servers need ChatGPT's Developer mode, which OpenAI offers on Plus, Pro, Business, Enterprise and Education accounts on the web.

01

Copy the server URL:

https://google-analytics.insightfulmcp.com/

02
In ChatGPT, open Settings → Security and login and turn on Developer mode.
03
Go to ChatGPT Plugins and select the + button.
04
Enter a name, paste the URL under Connection and create the connection.
05
When the sign-in opens, click Authorize access in the browser.
06
In a new chat, choose Developer mode from the + menu and select the app. Select it again in each new chat.

See OpenAI's Developer mode guide.

Connect Google Analytics 4 to Claude Code

01

Add the server:

claude mcp add --transport http google-analytics-mcp https://google-analytics.insightfulmcp.com/

02
In Claude Code, run /mcp, select google-analytics-mcp and choose Authenticate.
03
Sign in to InsightfulPipe in the browser window and click Authorize access.

Connect Google Analytics 4 to Cursor

01
Add the Google Analytics 4 MCP server to Cursor, or add it to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):
```
{
  "mcpServers": {
    "google-analytics-mcp": {
      "url": "https://google-analytics.insightfulmcp.com/"
    }
  }
}
```
02
The server shows Needs authentication. Click Connect, then Open.
03
Sign in to InsightfulPipe and click Authorize access.

Connect Google Analytics 4 to Gemini CLI

01

Add the server:

gemini mcp add --transport http google-analytics-mcp https://google-analytics.insightfulmcp.com/

02
In Gemini CLI, run /mcp auth google-analytics-mcp.
03
Sign in to InsightfulPipe in the browser window and click Authorize access.

Connect Google Analytics 4 to Codex CLI

Using the Codex app? Add InsightfulPipe from the OpenAI app directory

The listed app connects the full InsightfulPipe MCP with all your connected accounts, in both ChatGPT and Codex.

Open the app listing

01

Add the server. When Codex detects OAuth support, it starts sign-in right away:

codex mcp add google-analytics-mcp --url https://google-analytics.insightfulmcp.com/

02
A browser window opens. Sign in to InsightfulPipe and click Authorize access. If no browser opens, run codex mcp login google-analytics-mcp.

Watch the setup tutorial

Works everywhere

Bring Google Analytics 4 into the AI tools you already use

One hosted server URL, any MCP-compatible client. Pick yours to see the setup steps, or paste the URL into anything that speaks MCP.

Playbook

Prompts and skills that run on the Google Analytics 4 MCP

Copy a prompt into any connected client, or install a Claude skill that chains the actions for you.

Prompt

“How did sessions and key events change week over week by channel group?”

Trend report by default channel group

View prompt

Skill

Onboarding CRO

Claude skill that improves post-signup onboarding: defines your activation metric, picks onboarding patterns and plans behavior-triggered emails.

Download View skill

Prompt

“Which landing pages had the most sessions but the lowest engagement rate last month?”

Finds pages that need work

View prompt

Skill

Page CRO

Claude skill that diagnoses why a landing page, homepage, pricing or feature page is not converting and prioritizes fixes with the ICE framework.

Download View skill

Prompt

“Show revenue and transactions by device category for the last 90 days”

Ecommerce performance by device

View prompt

Skill

Signup Flow CRO

Claude skill that optimizes signup and registration flows: fields, social sign-in, email verification, page design and the path to activation.

Download View skill

Prompt

“Which countries grew the most in new users this quarter?”

Geography comparison with date ranges

View prompt

Skill

Cross-Channel Attribution Analyst

Claude skill that analyzes customer journeys across channels, compares attribution models and finds undervalued and overvalued channels.

Download View skill

Prompt

“List the key events on this property”

Reviews conversion setup

View prompt

Browse the prompt library All Claude skills

HAVE QUESTIONS?

Frequently asked questions

A GA4 MCP server connects Google Analytics 4 to AI assistants through the Model Context Protocol. Your assistant can run reports on your property and, with write access, manage settings like key events and custom dimensions, instead of you building reports in the GA4 interface.