Content Marketing Prompt Library: 50+ AI Prompts for Content Teams
Content teams using AI produce more output. But only if they have the right prompts.
Generic prompts like "write a blog post about marketing" produce generic content. Specific prompts with context, structure, and constraints produce content that's actually usable.
This content prompt library gives you 50+ prompts built specifically for content marketing. Blog writing. Social media. Email newsletters. SEO content. Organized by use case and ready to customize.
Copy them. Adapt them. Build your own library from what works.
How to Use These Prompts
These prompts are starting points, not finished products.
Customize the brackets. Anywhere you see [brackets], add your specific information. Topic, audience, brand voice.
Add your brand voice. If your brand has a specific tone or style, include it: "Write in a conversational, slightly irreverent tone. Avoid corporate jargon."
Include context. The more relevant detail you provide, the better the output. Don't make the AI guess.
Iterate. First output is rarely perfect. Ask for variations, request specific changes, or refine the prompt based on what's missing.
Save what works. When a prompt consistently produces good output, add it to your team's library with notes on how to use it.
Blog Writing Prompts
Blog Post Outline
Create a detailed outline for a blog post about [topic]. Target audience: [describe who will read this]. Target keyword: [primary SEO keyword]. Search intent: [what the reader is trying to accomplish]. Desired length: [word count]. Include: H1 headline that includes the target keyword, 6-8 H2 sections with 1-2 sentence descriptions, H3 subsections where topics need breaking down, suggested word count per section, FAQ section with 4-5 questions, 3 internal linking opportunities.
Blog Introduction
Write an introduction for a blog post titled "[title]". Target audience: [describe reader]. The problem they're facing: [specific pain point]. What this post delivers: [the value they'll get]. Requirements: Start with a hook (question, statistic, or bold statement). Acknowledge the problem (1-2 sentences). Promise what they'll learn. Keep under 150 words. Don't start with "In this article, we will..."
Blog Section
Write the "[section heading]" section for a blog post about [topic]. This section should cover: [Bullet points of key information to include]. Context from previous sections: [brief summary of what came before]. Requirements: [word count] words, include a specific example or data point, end with a transition to the next section, tone: [describe voice].
Blog Conclusion
Write a conclusion for a blog post about [topic]. Main points covered: [List 3-4 key takeaways]. Call to action: [what you want readers to do next]. Requirements: Summarize key takeaways (don't introduce new information), reinforce the main benefit, clear CTA, under 150 words, don't start with "In conclusion."
Blog Title Generator
Generate 10 blog post title options for an article about [topic]. Target keyword: [keyword]. Target audience: [who this is for]. Article angle: [informational/how-to/comparison/list/opinion]. Include a mix of: how-to titles, numbered list titles, question titles, statement titles with strong hooks. Keep under 60 characters each. Put the keyword near the beginning.
SEO Content Prompts
Meta Description
Write a meta description for: [page title]. Target keyword: [keyword]. Page summary: [2-3 sentences about what the page covers]. Primary CTA: [what action you want from searchers]. Requirements: Under 155 characters, include target keyword naturally (not forced), end with a reason to click, don't start with the brand name, use active voice.
FAQ Section
Generate 5 FAQ questions and answers about [topic]. Target audience: [describe]. Context: This is for a page about [page purpose]. Requirements: Questions should match what people actually search, answers 50-100 words each, be specific and definitive (avoid "it depends" without explanation), include relevant keywords naturally, format for FAQPage schema markup.
Content Brief
Create a content brief for a blog post about [topic]. Target keyword: [keyword]. Search intent: [informational/commercial/transactional]. Competitors ranking for this keyword: [list 2-3 URLs if known]. Include: Recommended word count, target audience description, 5-7 questions the article must answer, suggested H2 sections, unique angle to differentiate from competitors, internal pages to link to, external sources to reference.
Keyword Cluster Analysis
I'm creating content about [broad topic]. Analyze these related keywords and group them into clusters: [List 15-20 keywords]. For each cluster provide: Cluster name/theme, keywords that belong, recommended content type (pillar page, blog post, FAQ, etc.), search intent, priority (based on relevance to [your product/service]).
Social Media Content Prompts
LinkedIn Post
Write a LinkedIn post about [topic]. Angle: [personal experience/industry insight/lesson learned/counterintuitive take]. Goal: [engagement/establish expertise/drive traffic to content]. My perspective/experience: [brief context about your take]. Structure: Hook in first line (this shows in preview—make it count), 4-6 short paragraphs (1-2 sentences each), include a specific insight or lesson, end with a question or soft CTA. Tone: Professional but conversational. No corporate buzzwords. Add 3-5 relevant hashtags at the end.
LinkedIn Carousel
Create a 10-slide LinkedIn carousel about [topic]. Target audience: [who this is for]. Goal: [educate/provide framework/share tips]. For each slide provide: Headline (bold, 3-6 words max), supporting text (2-3 bullet points OR one key stat/insight). Slide structure: Slide 1 is hook (grab attention, state the topic), slides 2-8 are core content (one idea per slide), slide 9 is summary or key takeaway, slide 10 is CTA (follow for more, comment your thoughts, link). Keep text minimal. This is visual content.
Twitter/X Thread
Write a Twitter/X thread about [topic]. Length: 8-10 tweets. Goal: [educate/share experience/drive traffic]. My key points: [List 3-5 main things you want to communicate]. Requirements: Tweet 1 is strong hook (determines if anyone reads further), each tweet should make sense on its own, build toward a clear conclusion, final tweet is CTA (follow, reply, link to full resource), no hashtags within thread body, use line breaks for readability. Tone: [conversational/authoritative/casual].
Social Proof Post
Turn this customer result into a social media post. Result: [describe the outcome - metrics, testimonial, case study]. Customer context: [industry, size, challenge they faced]. Platform: [LinkedIn/Twitter/Instagram]. Requirements: Lead with the specific result, keep customer anonymous unless you have permission, connect to broader lesson others can apply, end with engagement question or CTA, don't oversell—let the result speak.
Email Content Prompts
Newsletter Introduction
Write an intro for a newsletter about [this week's topic]. Newsletter name: [name]. Audience: [who subscribes]. This week's main content: [describe what you're sharing]. Requirements: Warm personal greeting, tease what's inside (make them want to scroll), brief personal note or industry observation (1-2 sentences), under 100 words, tone: [conversational/professional/witty].
Newsletter Section
Write a newsletter section about [topic/resource/update]. Section type: [tip/tool recommendation/industry news/curated link]. Key information: [what you're sharing]. Why it matters to readers: [the value]. Requirements: Catchy section header, 50-100 words, clear reason why they should care, link or CTA if applicable, transition to next section.
Email Subject Lines
Generate 10 email subject lines for [type of email]. Email content: [brief description]. Goal: [opens/clicks/replies]. Audience: [who receives this]. Include a mix of: Curiosity-driven (make them wonder), benefit-driven (what they get), direct (clear and straightforward), personal ("you" and "your"). Requirements: Under 50 characters each, no ALL CAPS, no excessive punctuation, test emojis sparingly (1 max).
Email Nurture Sequence
Outline a [number]-email nurture sequence for [goal]. Trigger: [what puts someone in this sequence]. Audience: [who they are, where they are in the journey]. End goal: [what action you want them to take]. Timeline: [days between emails]. For each email provide: Subject line, goal/purpose of this email, key message (1-2 sentences), CTA, how it connects to the next email.
Content Repurposing Prompts
Blog to Social Posts
Turn this blog post into 5 social media posts: [Paste blog content or key points]. Create: 2 LinkedIn posts (different angles from the content), 2 Twitter posts (standalone insights), 1 Instagram caption (if applicable). Each should: Stand alone (reader shouldn't need the full article), provide value independently, include CTA to read full article where appropriate.
Long-Form to Short-Form
Condense this content into [format]: [Paste long-form content]. Output format: [executive summary/bullet points/tweet thread/email]. Target length: [word count or character limit]. Requirements: Keep the most important insights, maintain the original meaning, prioritize actionable takeaways.
Article to Video Script
Turn this article into a [length] video script: [Paste article or summary]. Video format: [talking head/explainer/tutorial]. Platform: [YouTube/TikTok/LinkedIn]. Structure: Hook (first 3 seconds—grab attention), problem/setup (10-15 seconds), main content (bulk of video), conclusion/CTA (final 10 seconds). Requirements: Conversational language (written for speaking), short sentences, clear transitions between points, include suggested b-roll or visual notes if relevant.
Content to Email
Turn this [blog post/video/podcast episode] into an email: [Paste content or summary]. Email purpose: [promote the content/summarize key points/tease to drive clicks]. Audience: [who receives this email]. Requirements: Subject line, preview text, email body (under 200 words), clear CTA, don't give away everything—create reason to click through.
Brand Voice Prompts
Voice Analysis
Analyze these content examples and define the brand voice. Example 1: [Paste content]. Example 2: [Paste content]. Example 3: [Paste content]. Describe: Tone (scale from formal to casual), personality traits (3-5 adjectives), sentence structure tendencies (short/long, simple/complex), words/phrases frequently used, words/phrases avoided, how the brand addresses the reader.
Voice Application
Rewrite this content in our brand voice. Brand voice guidelines: [Paste your voice guidelines or describe]. Content to rewrite: [Paste content]. Requirements: Maintain the core message, adjust tone, word choice, and style to match brand, don't change factual information, keep similar length.
Voice Consistency Check
Review this content for brand voice consistency. Brand voice: [describe or paste guidelines]. Content to review: [Paste content]. Check for: Tone alignment, word choice consistency, phrases that feel off-brand, sentences that could better match our voice. Provide specific suggestions for any inconsistencies.
Content Quality Prompts
Content Audit
Audit this content for quality and effectiveness: [Paste content]. Evaluate: Clarity (is the message clear?), structure (does it flow logically?), engagement (would this hold reader attention?), SEO (are keywords used naturally?), CTA (is the next step clear?). Provide specific, actionable suggestions for improvement.
Headline Testing
I'm testing headlines for [content piece]. Options: 1. [headline 1] 2. [headline 2] 3. [headline 3]. Target audience: [describe]. Goal: [clicks/engagement/conversions]. For each headline, assess: Clarity (does it communicate the value?), curiosity (does it make people want to know more?), keyword inclusion (for SEO), length (appropriate for platform?). Recommend the strongest option and explain why.
Common Questions
Should I use AI for all my content?
No. Use AI for first drafts, ideation, and scaling production. Add human expertise for strategy, original insights, fact-checking, and final polish. Best content is human + AI collaboration.
How do I keep content from sounding AI-generated?
Add specific details, examples, and opinions. Include your unique perspective. Edit for your brand voice. Remove phrases that feel generic or overly polished. Read it aloud. If it sounds robotic, it needs work.
How often should I update my prompt library?
Review quarterly. AI capabilities improve, and prompts that needed heavy editing may work better now. Remove prompts that consistently produce poor results. Add new prompts for new use cases.
Can I use the same prompts for different AI tools?
Core prompts work across Claude, ChatGPT, and others. You may get slightly different outputs, but the prompt structure transfers. Adjust based on each tool's strengths.
Build Your Content Prompt Library
Good prompts compound. Every prompt you refine saves time on every future use.
Start with the prompts here. Test them on real projects. Keep what works, discard what doesn't. Add your brand-specific context. Over time, you'll have a library that produces consistently good output.
Want more prompts?
